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The Networked Health Organization
1. The Networked Health Organization:Leveraging Social Media to Serve Your Mission Flickr photo by rosefirerising Beth Kanter, ZoeticaUC Berkeley Center for Health Leadership
11. Quick Poll How many are monitoring what people say on social channels about your organization or issue area? How many have a social media policy? Staffing? Does your organization use …. Facebook Twitter Blog YouTube Other
21. Social media is a disruptive technology because of the connectedness of living in a networked world. We see it in our personal lives first. But it is also having a profound impact on the way health organizations and nonprofits do their work, communicate with stakeholders, and deliver programs. Disruption is our friend …..
22. Not at all Very How comfortable are you personally social media? Social media canhelp us achieve results that support our mission No Not sure Yes Social media is so much a part of everyone’s life that health organizations must use social media to be successful now or in the future Agree Strongly Disagree Strongly Human Spectragram
26. Smart Social Objective: Stakeholder Empowerment to Spread Mission First Step: Robust and agile listening and engagement system
27. Listen: Monitor, Compile, Distribute I took an American Red Cross class I thought was less than satisfactory. […] The local chapter director. called me to talk about it honestly. They care about me and they’re willing to go the extra mile. I am now significantly more likely to take another class than I was before.” - Blogger
41. Wendy Harman Director, Social Media Create ROI MeasurementsDevelop Internal Education and Training Apply Social Insights to the Strategic Plan Get Buy-In from Stakeholders Develops Listening and Monitoring Strategy Gets Tools and Technologies in place Facilitate policy and procedures Community manager Two Full-Time Staff Members
52. Share Pair: What resonated? What insights did you gain that you can apply to your organization? What have you thought about before? Flickr photo: Otis Archives
55. Loss of control over their branding and marketing messages Dealing with negative comments Addressing personality versus organizational voice (trusting employees) Make mistakes Make senior staff too accessible Privacy and security concerns Perception of wasted of time and resources Suffering from information overload already, this will cause more
57. Explore the possibilities – how are your stakeholders and other health organizations using social media?
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60. The fans of the page and the friends of my identity, have become patients after i expressed empathy for their expressions of being ill - Dr. Enoch Choi, PAMF
61. “I only provide medical advice via our HIPAA compliant iPhone app, but not on insecure FB or twitter. “
98. Wendy Harman Director, Social Media Create ROI MeasurementsDevelop Internal Education and Training Apply Social Insights to the Strategic Plan Get Buy-In from Stakeholders Develops Listening and Monitoring Strategy Gets Tools and Technologies in place Facilitate policy and procedures Community manager Two Full-Time Staff Members
99. Social Media Team, although the word “social media” is being replaced by “emerging,” “interactive,” or “online.” Strategy Implementation Community Manager
It isn’t a nonprofit with an Internet Connection and a Facebook Profile …Networked Nonprofits are simple and transparent organizations. They are easy for outsiders to get in and insiders to get out. They engage people to shape and share their work in order to raise awareness of social issues, organize communities to provide services or advocate for legislation. In the long run, they are helping to make the world a safer, fairer, healthier place to live.Networked Nonprofits don’t work harder or longer than other organizations, they work differently. They engage in conversations with people beyond their walls -- lots of conversations -- to build relationships that spread their work through the network. Incorporating relationship building as a core responsibility of all staffers fundamentally changes their to-do lists. Working this way is only possible because of the advent of social media. All Networked Nonprofits are comfortable using the new social media toolset -- digital tools such as email, blogs, and Facebook that encourage two-way conversations between people, and between people and organizations, to enlarge their efforts quickly, easily and inexpensively.
They also know that in order to have more impact, they need to scale. They wanted to go beyond having social media be a silo in the communications department, and through the Target experience they realized the value of employee use of social networks/social media. They worked on a social media policy, guidelines and an operational manual so that anyone working in affiliates as well as national could be ambassador on social networks. The guidelines also extend to volunteers. The overall policy is encouraging, not controlling. The operational handbook gives them specific steps, examples, and tips for being effective.
Take Shawn Ahmed for example ….Shawn Ahmed is 29 year-old Canadian from Toronto and is the founder of the “The Uncultured Project.” He raises money and awareness on the issue of extreme global poverty. He is idealistic, facile with social media and works outside the walls of an institution. He’s passionate about wanted to end global poverty and wants to do it on his terms.But as he acknowledges, that he can’t do it alone.http://www.flickr.com/photos/uncultured/1173511851/
By sharing this journey on social networks like YouTube and Twitter, he is inspiring other people to talk about issue of global poverty and take action, and as he says He has started a social movement in the palm of his handsBut what happens when he reaches out to nonprofits? Do they embrace him?
We witnessed this collision first hand during our session on the Networked Nonprofit at the NTEN NTC Conference as Shawn’s frustration with traditional organizations spilled over. He grabbed the microphone to address the room full of nonprofit professionals and said, “the problem isn’t social media, the problem is that YOU are the fortress.Social media is not my problem: I have over a quarter million followers on Twitter, 10,800 subscribers on YouTube, and 2.1 million views. Yet, despite that, I have a hard time having you guys take me seriously. “: I have over a quarter million followers on Twitter, and 2.1 million views on YouTube. I have a hard time having you guys take me seriously.
He turned and pointed a finger at Wendy Harman from the Red Cross who was in the room. He told the room full of nonprofits staffers …..When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.
So November (diabetes awareness month) is over and the Big Blue Test event we held this year is also behind us. We are so proud and happy about the results that I wanted to share them here, so we could all celebrate together as a TuDiabetes family!Maybe you know the story by now, but in case you don't, the video has accumulated more than 123,000 views and we passed 100,000 views some time between Nov. 13 and Nov. 14 (depending on where in the world you live). So we reached the goal!As a result of this, Roche will soon be sending their donation of $75,000 to the Diabetes Hands Foundation. Of these funds, $74,000 will be regranted to two charities:* Half will go to Insulin For Life.* The other half, to International Diabetes Federation, earmarked for their Life for a Child program.Both are humanitarian programs that assist children with diabetes in need in third world countries (at times, Insulin For Life works with Life For a Child to source particular needs). Based on their past record track and their past financial reports, we estimated that roughly each of the first 100,000 views (the ones that counted towards the donation) translated into approximately one week's worth of insulin given to a child in need.
http://www.flickr.com/photohttp://www.slideshare.net/jeremiah_owyang/career-social-strategist?from=embeds/jeremiah_owyang/5162385707/The culture of acompany directly influences how they develop their organizational formation. Weidentified five models for how companies organize for social media, and asked SocialStrategists how they’re currently formed. Nearly 60% of surveyed Social Strategistsclassified their organizational model as “Hub and Spoke” or “Multiple Hub and Spoke”(also known as “Dandelion”), in which a central hub provides guidance, resources andcoordination to business units (See Figure 5). We found that 82% of those in theseorganizational models had reached sophistication, self-identifying their programs asFormalized, Mature, or Advanced. Expect more companies to model in either “Hub andSpoke” or “Multiple Hub and Spoke,” as these formations are best equipped to scale tomeet demands from both internal and external stakeholders4
http://www.flickr.com/photos/jreed/322057841/
“I made a mistake.” Those are hard words for some people to utter when there has been a screw up and they’re responsible for it. It is especially hard given the blame game culture that exists in most workplaces and work relationships. That’s where people are quick to point a finger at you and make you feel shame. After all, nothing focuses the mind as like a hanging as Samuel Johnson once said.Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”
“I made a mistake.” Those are hard words for some people to utter when there has been a screw up and they’re responsible for it. It is especially hard given the blame game culture that exists in most workplaces and work relationships. That’s where people are quick to point a finger at you and make you feel shame. After all, nothing focuses the mind as like a hanging as Samuel Johnson once said.Rewards learning and reflectionTry it and fix it approach – fail fastAppreciates individuality and that does not indicate a lack of professionalism or caringTrusts staff to make decisions and respond rapidlyIt is more important to try something new, and work on the problems as they arise, than to figure out a way to do something new without having any problems.”