Masters of SlideShare

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No need to wonder how the best on SlideShare do it. The Masters of SlideShare provides storytelling, design, customization and promotion tips from 13 experts of the form. Learn what it takes to master this type of content marketing yourself.

Marketing Tecnología Empresariales

Featuring
JONATHON COLMAN, DOUG KESSLER, GREGORY POURY, TODD WHEATLAND,
MARK O’TOOLE, MARTA KAGAN, VERONICA JARSKI AND MORE.

CUSTOMIZATION

DESIGN

PROMOTION

STORY

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“Design a compelling
title slide with a catchy
title that can be read even
at a tiny size.”

“Read presentations that
get shared to understand
how it works.”

“Make it sexy and
visual and bold and
bright and fun.”

“If you don't provide a
clear and compelling
reason for people to care
about your message or
story immediately,
you've already failed.”

“Without a doubt, the #1
mistake people make on
SlideShare is failing to
customize content.”

“Social media promotion
is the best way to spread a
presentation virally.
Follow a mix-and-match
approach of promoted
posts, highly targeted
Facebook ads and
LinkedIn ads.”

“Most people try to
stuff too many points
into SlideShare, and that
just doesn't work. If you
find yourself sliding into a
2nd or 3rd point, start a
new SlideShare.”

“If it doesn't get many
views, shares, likes,
adjust the presentation
and re-publish. Iterate
your way to a great
presentation.”

“Tell a story. Use pictures
of babies, puppies or cats.
And always make the
customer the hero of
your story.”

“Breakout SlideShares have
two nice fonts — one for
headings and one for body
copy, bold colors, a standout
front page, a nice theme in
terms of the images they are
using and great content to
back it up.”

“Kurt Vonnegut said
that every scene in a book
needs to either propel the
story forward or reveal
something. The same is
true for every slide in a
presentation.”

“I see each piece of
content as something
that must be maximized,
adapted and shared as
many places as are
relevant.”

“Make sure you have
a plan to tell the world
about your story with
blogs and articles.”

WANT TO KNOW HOW WE MADE
THIS? GET AN INSIDE LOOK WITH
OUR FREE PRESENTATION.

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The way brands view LinkedIn is completely backwards. In both B2C and B2B marketing, LinkedIn has massive untapped potential for all companies, including activating employees as thought leaders and influencers. Learn about the ways brands are currently using the platform, how they should be using the platform, and how business leader’s should be using about the platform to drive business results. Key Takeaways: - Why LinkedIn is so important for all brands- How brands should view LinkedIn- How marketing leaders should use LinkedIn for their own brand

The Future of Brands on LinkedIn - Alison Kaltman

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

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This session is designed to get back to the basics and focus on what will really drive traffic to you - your website and content. Join us for a transformative session where we'll redefine how you think about website effectiveness and digital marketing with your content. Discover how to leverage your website as the centrepiece of your marketing strategy, integrating SEO, automation, and content to drive meaningful results. This masterclass will highlight the importance of a well-optimized website and provide actionable strategies to turn your site and social media into a powerhouse for user engagement and conversion. Takeaways: Strategies for enhancing website engagement: Learn how to captivate your audience right from their first click with on-point design and user experience enhancements. Integrating tools for superior results: Unlock the potential of systems and platforms to refine your marketing efforts, freeing up your time to focus on your other priorities. Conversion-Optimized Content Development: Gain insights on creating cross-medium content that does more for you. This session will arm you with the knowledge and tools needed to transform your website into a core asset of your marketing strategy, driving both traffic and conversions.

Foundation First - Why Your Website and Content Matters - David Pisarek

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

SEO in a World of AI Presentation Description (150 words max): Author and Adjunct Professor Steve Wiideman presents a holistic masterclass on search engine optimization for the constantly changing search engine results. Learn how to prepare your website for generative AI, increase visibility in social search, and double-down on timeless SEO principles. Disciplines covered include technical SEO, content strategy and webpage optimization, off-page SEO, and optimizing for generative AI search. Key Takeaways: 1. Have a plan to prepare for search generative experience (SGE) 2. Discover techniques to be found in TikTok, Instagram, and YouTube for Gen Z and Gen Alpha 3. Get a foundation refresher for core SEO best practices in tech, content, and off-page SEO

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

What is Google Search Console and What is it provide?

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Social media, ppt. Features, characteristics

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Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

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The+State+of+Careers+In+Retention+Marketing-2.pdf

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Masters of SlideShare

1. Featuring JONATHON COLMAN, DOUG KESSLER, GREGORY POURY, TODD WHEATLAND, MARK O’TOOLE, MARTA KAGAN, VERONICA JARSKI AND MORE.

2. CUSTOMIZATION DESIGN PROMOTION STORY 3 5 7 9 11 13 15 17 19 21 23 25 27

3. JONATHON COLMAN Facebook

4. “Design a compelling title slide with a catchy title that can be read even at a tiny size.”

5. GREGORY POUY LaMercatique

6. “Read presentations that get shared to understand how it works.”

7. DOUG KESSLER Velocity Partners

8. “Make it sexy and visual and bold and bright and fun.”

9. MARTA KAGAN Martafy!

10. “If you don't provide a clear and compelling reason for people to care about your message or story immediately, you've already failed.”

11. TODD WHEATLAND Kelly OCG

12. “Without a doubt, the #1 mistake people make on SlideShare is failing to customize content.”

13. STEFANOS KARAGOS XPLAIN

14. “Social media promotion is the best way to spread a presentation virally. Follow a mix-and-match approach of promoted posts, highly targeted Facebook ads and LinkedIn ads.”

15. BRUCE KASANOFF Now Possible

16. “Most people try to stuff too many points into SlideShare, and that just doesn't work. If you find yourself sliding into a 2nd or 3rd point, start a new SlideShare.”

17. ETIENNE GARBUGLI CRIM

18. “If it doesn't get many views, shares, likes, adjust the presentation and re-publish. Iterate your way to a great presentation.”

19. MICHAEL BRENNER SAP

20. “Tell a story. Use pictures of babies, puppies or cats. And always make the customer the hero of your story.”

21. JULIAN COLE Bartle Bogle Hegarty

22. “Breakout SlideShares have two nice fonts — one for headings and one for body copy, bold colors, a standout front page, a nice theme in terms of the images they are using and great content to back it up.”

23. VERONICA JARSKI MarketingProfs

24. “Kurt Vonnegut said that every scene in a book needs to either propel the story forward or reveal something. The same is true for every slide in a presentation.”

25. MARK O’TOOLE HB Agency

26. “I see each piece of content as something that must be maximized, adapted and shared as many places as are relevant.”

27. STEVEN VAN BELLEGHEM B-Conversational

28. “Make sure you have a plan to tell the world about your story with blogs and articles.”

29. WANT TO KNOW HOW WE MADE THIS? GET AN INSIDE LOOK WITH OUR FREE PRESENTATION. Click to download

30. THANKS FOR VIEWING!

Masters of SlideShare

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Masters of SlideShare