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Kara	
  Bellowe’s	
  
MARKETING	
  PORTFOLIO	
  
AGENDA	
  OVERVIEW	
  



                                    AGENDA	
  
                         Meals	
  On	
  Wheels	
  


                         Prava	
  Construc?on	
  


                         Roman?c	
  Cabo	
  Weddings	
  


                         AT&T	
  
MEALS	
  ON	
  WHEELS	
  MARKETING	
  PROCESS	
  




      Step	
  1	
              Step	
  2	
             Step	
  3	
             Step	
  4	
           Step	
  5	
              Step	
  6	
  

 • Iden?fied	
         • Nonprofit	
             • Surveys	
  &	
        • ARended	
             • Recommend	
         • Goals	
  and	
  
 objec?ves	
          compe??on	
  &	
         focus	
  groups	
       fundraising	
  &	
      based	
  on	
         evalua?on	
  
                      research	
  of	
         of	
  poten?al	
        networking	
            research	
            metrics	
  
                      trends	
                 donors	
                events	
  




                                                                          Roman?c	
  
                       Meals	
  On	
              Prava	
  
                                                                            Cabo	
                   AT&T	
  
                       Wheels	
                Construc?on	
  
                                                                          Weddings	
  
MEALS	
  ON	
  WHEELS	
  




                                                                                          ↵↵	
  
                      Example	
  text	
  
                      • This	
  is	
  an	
  example	
  text.	
  Go	
  ahead	
  an	
  replace	
  it	
  with	
  your	
  own	
  text.	
  This	
  is	
  an	
  example	
  
                      text.	
  



                                                                                                                                                                        • Font	
  style	
  
                                                                                                                                                                        • Font	
  size	
  
                                                                                                                                                                        • Color	
  
                                                                                                                                                                        scheme	
  




                                                                                                      Roman?c	
  
                   Meals	
  On	
                            Prava	
  
                                                                                                        Cabo	
                                        AT&T	
  
                   Wheels	
                              Construc?on	
  
                                                                                                      Weddings	
  
MEALS	
  ON	
  WHEELS	
  MARKETING	
  MIX	
  




                                                   Marketing
                                                   Strategy




                                                        Roman?c	
  
                   Meals	
  On	
        Prava	
  
                                                          Cabo	
       AT&T	
  
                   Wheels	
          Construc?on	
  
                                                        Weddings	
  
PRAVA	
  CONSTRUCTION	
  MARKETING	
  PROCESS	
  




     Step	
  1	
              Step	
  2	
             Step	
  3	
             Step	
  4	
           Step	
  5	
              Step	
  6	
  

• Iden?fied	
         • Construc?on	
          • Online	
              • ARended	
             • Recommend	
         • Goals	
  and	
  
objec?ves	
          compe??on	
  &	
         forums	
  and	
         trade	
  show	
         based	
  on	
         evalua?on	
  
                     research	
  of	
         client	
                events	
                research	
            metrics	
  
                     trends	
                 mee?ngs	
  




                                                                         Roman?c	
  
                      Meals	
  On	
              Prava	
  
                                                                           Cabo	
                   AT&T	
  
                      Wheels	
                Construc?on	
  
                                                                         Weddings	
  
PRAVA	
  CONSTRUCTION	
  




                   Example	
  text	
  
                   • This	
  is	
  an	
  example	
  text.	
  Go	
  ahead	
  an	
  replace	
  it	
  with	
  your	
  own	
  text.	
  This	
  is	
  an	
  example	
  
                   text.	
  



                                                                                                                                                                     • Font	
  size	
  
                                                                                                                                                                     • Larger	
  
                                                                                                                                                                     photos	
  
                                                                                                                                                                     • Less	
  text	
  




                                                                                                   Roman?c	
  
                Meals	
  On	
                            Prava	
  
                                                                                                     Cabo	
                                        AT&T	
  
                Wheels	
                              Construc?on	
  
                                                                                                   Weddings	
  
PRAVA	
  CONSTRUCTION	
  MARKETING	
  MIX	
  




                                                 Marketing
                                                 Strategy




                                                      Roman?c	
  
                 Meals	
  On	
        Prava	
  
                                                        Cabo	
       AT&T	
  
                 Wheels	
          Construc?on	
  
                                                      Weddings	
  
MEALS	
  ON	
  WHEELS	
  VS.	
  PRAVA	
  CONSTRUCTION	
  




                       Meals	
  on	
  Wheels	
                 Prava	
  ConstrucBon	
  
                       • Nonprofit	
                            • Construc?on	
  Industry	
  
                       • Social	
  media	
  focus	
            • SEO	
  &	
  website	
  focus	
  
                       • Surveys	
  to	
  gather	
  data	
     • Industry	
  events	
  to	
  
                                                               gather	
  informa?on	
  
ROMANTIC	
  CABO	
  WEDDINGS	
  MARKETING	
  PROCESS	
  




     Step	
  1	
              Step	
  2	
              Step	
  3	
             Step	
  4	
           Step	
  5	
              Step	
  6	
  

• Iden?fied	
         • Compe??ve	
            • Surveys	
  &	
         • ARended	
             • Recommend	
         • Goals	
  and	
  
objec?ves	
          Analysis	
               Interviews	
             industry	
  event	
     based	
  on	
         evalua?on	
  
                     • Research	
  on	
                                                        research	
            metrics	
  
                     trends	
  




                                                                          Roman?c	
  
                      Meals	
  On	
              Prava	
  
                                                                            Cabo	
                   AT&T	
  
                      Wheels	
                Construc?on	
  
                                                                          Weddings	
  
ROMANTIC	
  CABO	
  WEDDINGS	
  




                   Example	
  text	
  
                   • This	
  is	
  an	
  example	
  text.	
  Go	
  ahead	
  an	
  replace	
  it	
  with	
  your	
  own	
  text.	
  This	
  is	
  an	
  example	
  
                   text.	
  




                                                                                                   Roman?c	
  
                Meals	
  On	
                            Prava	
  
                                                                                                     Cabo	
                                        AT&T	
  
                Wheels	
                              Construc?on	
  
                                                                                                   Weddings	
  
ROMANTIC	
  CABO	
  WEDDINGS	
  




                                                     Roman?c	
  
                Meals	
  On	
         Prava	
  
                                                       Cabo	
       AT&T	
  
                Wheels	
           Construc?on	
  
                                                     Weddings	
  
AT&T	
  MARKETING	
  CAMPAIGN	
  ANALYSIS	
  




                    Example	
  text	
  
                    • This	
  is	
  an	
  example	
  text.	
  Go	
  ahead	
  an	
  replace	
  it	
  with	
  your	
  own	
  text.	
  This	
  is	
  an	
  example	
  
                    text.	
  




                                                                                                    Roman?c	
  
                 Meals	
  On	
                            Prava	
  
                                                                                                      Cabo	
                                        AT&T	
  
                 Wheels	
                              Construc?on	
  
                                                                                                    Weddings	
  
AT&T	
  MARKETING	
  MIX	
  ANALYSIS	
  

                                                    Analyze	
  consumer	
  needs	
  
                                                    • Technology	
  to	
  improve	
  
                                                    daily	
  lives	
  

            Television	
  
            • Enhance	
  brand	
  image	
                                                     Analyze	
  market	
  
            and	
  differen?ate	
  from	
                                                      • An?cipate	
  innova?on	
  
            compe??ve	
  




            Direct	
  MarkeBng	
                                                              Analyze	
  compeBBon	
  
            • Promo?onal	
  efforts	
  to	
                                                    • New	
  markets	
  (i.e.	
  
            obtain	
  new	
  customers	
  and	
                                               Spanish-­‐speaking)	
  
            retain	
  current	
  customers	
  




            Social	
  Media	
                                                                 Research	
  
            • Way	
  to	
  connect	
  with	
                                                  • Focus	
  groups	
  and	
  surveys	
  
            brand	
  and	
  solve	
  trouble	
                                                determining	
  brand	
  health	
  
            shoo?ng	
  issues	
                                                               and	
  customer	
  wants	
  


                                                    Strategic	
  markeBng	
  plan	
  
                                                    • Create	
  plan	
  to	
  implement	
  
THANK	
  YOU!	
  

QuesBons?	
  

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Kara Marketing Strategy Sample

  • 2. AGENDA  OVERVIEW   AGENDA   Meals  On  Wheels   Prava  Construc?on   Roman?c  Cabo  Weddings   AT&T  
  • 3. MEALS  ON  WHEELS  MARKETING  PROCESS   Step  1   Step  2   Step  3   Step  4   Step  5   Step  6   • Iden?fied   • Nonprofit   • Surveys  &   • ARended   • Recommend   • Goals  and   objec?ves   compe??on  &   focus  groups   fundraising  &   based  on   evalua?on   research  of   of  poten?al   networking   research   metrics   trends   donors   events   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 4. MEALS  ON  WHEELS   ↵↵   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   • Font  style   • Font  size   • Color   scheme   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 5. MEALS  ON  WHEELS  MARKETING  MIX   Marketing Strategy Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 6. PRAVA  CONSTRUCTION  MARKETING  PROCESS   Step  1   Step  2   Step  3   Step  4   Step  5   Step  6   • Iden?fied   • Construc?on   • Online   • ARended   • Recommend   • Goals  and   objec?ves   compe??on  &   forums  and   trade  show   based  on   evalua?on   research  of   client   events   research   metrics   trends   mee?ngs   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 7. PRAVA  CONSTRUCTION   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   • Font  size   • Larger   photos   • Less  text   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 8. PRAVA  CONSTRUCTION  MARKETING  MIX   Marketing Strategy Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 9. MEALS  ON  WHEELS  VS.  PRAVA  CONSTRUCTION   Meals  on  Wheels   Prava  ConstrucBon   • Nonprofit   • Construc?on  Industry   • Social  media  focus   • SEO  &  website  focus   • Surveys  to  gather  data   • Industry  events  to   gather  informa?on  
  • 10. ROMANTIC  CABO  WEDDINGS  MARKETING  PROCESS   Step  1   Step  2   Step  3   Step  4   Step  5   Step  6   • Iden?fied   • Compe??ve   • Surveys  &   • ARended   • Recommend   • Goals  and   objec?ves   Analysis   Interviews   industry  event   based  on   evalua?on   • Research  on   research   metrics   trends   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 11. ROMANTIC  CABO  WEDDINGS   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 12. ROMANTIC  CABO  WEDDINGS   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 13. AT&T  MARKETING  CAMPAIGN  ANALYSIS   Example  text   • This  is  an  example  text.  Go  ahead  an  replace  it  with  your  own  text.  This  is  an  example   text.   Roman?c   Meals  On   Prava   Cabo   AT&T   Wheels   Construc?on   Weddings  
  • 14. AT&T  MARKETING  MIX  ANALYSIS   Analyze  consumer  needs   • Technology  to  improve   daily  lives   Television   • Enhance  brand  image   Analyze  market   and  differen?ate  from   • An?cipate  innova?on   compe??ve   Direct  MarkeBng   Analyze  compeBBon   • Promo?onal  efforts  to   • New  markets  (i.e.   obtain  new  customers  and   Spanish-­‐speaking)   retain  current  customers   Social  Media   Research   • Way  to  connect  with   • Focus  groups  and  surveys   brand  and  solve  trouble   determining  brand  health   shoo?ng  issues   and  customer  wants   Strategic  markeBng  plan   • Create  plan  to  implement