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July 2009 Dave Carroll gets Online Reputation Management on Steroids

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July 2009
Dave Carroll gets his new song, “United Breaks
Guitars” on YouTube. It becomes Viral immediately,
scoring >150.000 views on the first day.

Mayday, Mayday!

United Airlines starts to realize the PR disaster and
immediately offers the requested $1.200
reimbursement to Dave Carroll.
He declines the offer.
XPLAIN.co – We Love to Integrate Brands Into People‘s Life

Stefanos Karagos – ZF Digital 2013

Publicado en: Empresariales, Tecnología
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