2. About YRALS
• Set up to create social media campaigns for brands on an ROI Basis in 2008
• YRALS was founded by Jaideep Bir along with an angel investor and has a
30 member team in Mumbai
• YRALS executes SMO in two formats:
– Qualitative Engagement
– Quantitative Traffic
• YRALS also specializes in creation of web properties for Brands that
enhance interactivity and build Brand loyalty
• The company has executed Social Media campaigns for over 50 clients
across sectors including:
Media | BFSI| Automobiles | FMCG| Mobile|Technology | Food & Beverage
19. Zee 24 - Sansanit Kanakhali
http://on.fb.me/zee24app)
A UGC App, that aimed to create a directory of all the
broken roads in Mumbai, by allowing users to mark
such roads on a map, to help fellow citizens
22. Sansanit Kanakhali
Drag the Marker to the Location of the Bad Road
Each Entry has its
own
permalink, which
users could share to
inform fellow citizens.
Users can also SLAP
a particular entry to
show their frustration
at the bad road
24. StarGold – Ra.One
http://on.fb.me/stargoldraone
A UGC App that allows users to create their avatars as
RA.ONE or G.ONE, as seen in the movie. This helped create
hype around the movie premiere on Star Gold
30. Makeover Contest
http://on.fb.me/athomecontest
A UGC App, that allows 1 Lucky user to win a
Living Room Makeover by uploading a picture
of their messy room and getting votes for it
33. Makeover Contest
Users Get Votes for their Entry
Each User gets a
Permalink for their
Entry, which they can
Share on Facebook
& Twitter.
Friends can VOTE
for an entry by
LIKING it
34. Makeover Contest
Winners
The Entry with the
most likes wins the
contest & is entitled
to get a Makeover for
his messy room
worth INR 30,000/-
from @home
