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Summer Snowboarding Blog by kararennie

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Overview • Perspective • Blog Topic • Persona • Blog Post Titles • Social Media • Stats • Recommendations • Rationale
Perspective • Importance of Internet marketing Why Use it? • 2,280 million users (32.7%) •Effective, economic and measurable • Websites/micro sites alternative to other media forms • Landing pads Successful Companies • •Google Apps • •iTunes SEO •Amazon • PPC • Banners •Online advertising highest increase of • Email Marketing advertising investment • Viral Marketing •$31.3 billion spend on online advertising in • Social Media 2011 • Games • Web 2.0 • Traffic Driving • Classifieds
Importance of Internet Marketing
Reason for Summer Snowboarding
Persona •Snowboarders age 15 - 30 •Income – low - moderate •Education – high school or •Work – no job, or part-time job •Gender – Male and Female •Home life – live with parents or •Hobbies – sports and exercise •Values – friends, family, health,
Post Titles
Social Media
Performance • Google Analytics • Twitter • Facebook • YouTube • Pintrest • Hubspot Grader
Blog Stats
Blogger Stats
Audience
Facebook Insights Twitter Counter
YouTube Channel
Pintrest
Social Bookmarks
Business Review • Key Learnings Indicated Actions • Blog – more views from people •Blog - Titles, tags and content who are targeted (FB) •Facebook - Tag, post, share and Tag • Facebook –Post continuously on •Twitter - #hashtag related ALL referral websites (FB, companies or people, link to blog Twitter) •YouTube - Upload YOUR OWN • Twitter – more followers after videos, link to blog, share sharing or tagging others •Pintrest - Pin interesting pics direct • YouTube – views and from blog subscriptions on uploaded videos •Keep posting newsworthy posts on • Pintrest – post interesting bookmarks pictures from each post • Social Bookmarks – Post each page
Recommendations • Website – Yes, recommended • Blog – I made changes to the post titles to be a little bit more interesting • SEO – Tagging/keywords, Interesting titles, domain name, optimize content, easy to navigate through • Display Ad – Ads with pictures • Email – professional, newsworthy, informative, not spam, unsubscribe button
PPC Ads and Display Ads 1. Snowboardermag.com 6. Highcascade.com 2. Twsnow.com 7. windells.com • Sbcmedia.com 8. Campofchampions.com • Sbcwomen.com 9. Sassglobaltravel.com • Sbcresortguide.com 10. Yobeat.com
PR A press release will inform readers of the existence of your website or blog and let them know what’s Important or newsworthy.
E-Mail Marketing An E-mail campaign should offer the reader something that will drive them to your website. E-mails should have a visual appeal and text that gets to the point but also entices the reader to “learn more”. E-mails should be consistent with your website or blog for more appeal and less confusion.
Mobile Marketing Mobile apps for your website or blog should be simple to use as well as easy to navigate through. Visuals and bold titles help readers to find their way around easy. Keep the app consistent with your blog or website.
Thanks for listening! 23

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Summer Snowboarding Blog by kararennie

  • 1.
  • 2. Overview • Perspective • Blog Topic • Persona • Blog Post Titles • Social Media • Stats • Recommendations • Rationale
  • 3. Perspective • Importance of Internet marketing Why Use it? • 2,280 million users (32.7%) •Effective, economic and measurable • Websites/micro sites alternative to other media forms • Landing pads Successful Companies • •Google Apps • •iTunes SEO •Amazon • PPC • Banners •Online advertising highest increase of • Email Marketing advertising investment • Viral Marketing •$31.3 billion spend on online advertising in • Social Media 2011 • Games • Web 2.0 • Traffic Driving • Classifieds
  • 5. Reason for Summer Snowboarding
  • 6. Persona •Snowboarders age 15 - 30 •Income – low - moderate •Education – high school or •Work – no job, or part-time job •Gender – Male and Female •Home life – live with parents or •Hobbies – sports and exercise •Values – friends, family, health,
  • 9. Performance • Google Analytics • Twitter • Facebook • YouTube • Pintrest • Hubspot Grader
  • 17. Business Review • Key Learnings Indicated Actions • Blog – more views from people •Blog - Titles, tags and content who are targeted (FB) •Facebook - Tag, post, share and Tag • Facebook –Post continuously on •Twitter - #hashtag related ALL referral websites (FB, companies or people, link to blog Twitter) •YouTube - Upload YOUR OWN • Twitter – more followers after videos, link to blog, share sharing or tagging others •Pintrest - Pin interesting pics direct • YouTube – views and from blog subscriptions on uploaded videos •Keep posting newsworthy posts on • Pintrest – post interesting bookmarks pictures from each post • Social Bookmarks – Post each page
  • 18. Recommendations • Website – Yes, recommended • Blog – I made changes to the post titles to be a little bit more interesting • SEO – Tagging/keywords, Interesting titles, domain name, optimize content, easy to navigate through • Display Ad – Ads with pictures • Email – professional, newsworthy, informative, not spam, unsubscribe button
  • 19. PPC Ads and Display Ads 1. Snowboardermag.com 6. Highcascade.com 2. Twsnow.com 7. windells.com • Sbcmedia.com 8. Campofchampions.com • Sbcwomen.com 9. Sassglobaltravel.com • Sbcresortguide.com 10. Yobeat.com
  • 20. PR A press release will inform readers of the existence of your website or blog and let them know what’s Important or newsworthy.
  • 21. E-Mail Marketing An E-mail campaign should offer the reader something that will drive them to your website. E-mails should have a visual appeal and text that gets to the point but also entices the reader to “learn more”. E-mails should be consistent with your website or blog for more appeal and less confusion.
  • 22. Mobile Marketing Mobile apps for your website or blog should be simple to use as well as easy to navigate through. Visuals and bold titles help readers to find their way around easy. Keep the app consistent with your blog or website.