Journapreneur Journalist + Entrepreneur The step by step guide for the Journalists to become Digital Journalist in Golden Age of Entrepreneurship

1. Journapreneur 101
(Journalist + Entrepreneur)

2. Are you a good observer?

3. The link between
Entrepreneurs, Digital Marketing, and the Journalism

4. Focus on Value First and Marketing Second

5. The Age of Digital Journalist

6. Ariana Huffington
Khadija Patel
Fatemah FaragRana Sweis
Hoda Abdel-Hamid
Jumana
Ghunaimat
Mona Eltahawy
Amanda Zamora
Hala Gorani
Paula Fray
Ferial Haffajee

7. Ariana Huffington
Khadija Patel
Fatemah FaragRana Sweis
Hoda Abdel-Hamid
Jumana
Ghunaimat
Mona Eltahawy
Amanda Zamora
Hala Gorani
Paula Fray
Ferial Haffajee
What do they have in common?

8. Ariana Huffington
Khadija Patel
Fatemah FaragRana Sweis
Hoda Abdel-Hamid
Jumana
Ghunaimat
Mona Eltahawy
Amanda Zamora
Hala Gorani
Paula Fray
Ferial Haffajee
How to be….

9. The Digital Technology Landscape

11. The Main Characteristics of a Digital Journalist

12. GROWTH MINDSET
• Agile Approach
• Explorer’s Mind
• Collaborative Approach

13. The Digital Journalist Skills

14. Storyteller Skills
• Personal Branding
• Portfolio Building
• Search Skills
• Basic Image/Video Editing
• Coding Understanding

15. Must-Know terms for every Digital Journalist

16. • A/B Testing - Split Testing
• Call to Action (CTA)
• Click-through Rate (CTR)
• Conversion
• Cost per Acquisition
• Cost per Click (CPC)
• Cost per impression (CPM)
• Content Creation vs Content Curation

17. • Frequency
• Landing Page
• Native Advertising
• Reach Vs Impression
• Viral Marketing
• Lead Management
• Persona (or Ideal Buyer)
• Social Listening

18. • Keyword Research
• Sentiment Analysis
• Retargeting
• SEO & SEM
• KPI
• PPC
• RTB: Real Time Bidding
• SOV: Share of Voice

19. Problems, Innovation & the Opportunities

20. Gamification

21. Crowdsourcing

22. Blockchain

23. Sites and Tools that will help you in your journey

24. • Online Identity
LinkedIn - About Me
• Online Reputation Management Tools
Talkwalker
• Social Media Management Tools
Hoosuite
• Listening Tools
Google Alerts - Social Mention
• RSS
Feedly

25. • Trends
Google Trend - Twitter Trend
• Content Curator
Paper li - Scoopt it -
• Coding
Code Academy - W3Schools
• Image/Video Editing
Adobe Spark - Canva - Ripl - Animoto
• Writing
Grammarly

26. What’s Next?

27. • Marketing yourself is as important as marketing your brand
• Digital marketing is not PR
• Social networking is an investment that pays BIG
• Digital Marketing is no ROCKET SCIENCE
• Sharing is caring, even on social media
• It’s not about what you know, it’s about who you know

28. One More Thing :)

29. Keep Yourself Up-to-Date with the Latest Industry
Developments

30. • IJNet
• The Global Investigative Journalism Network (GIJN)
• The Poynter Institute
• Nieman Lab
• journalism.co.uk
• Digiday
• The Journalism and Media Lab (Jamlab)
• Maharat News

31. Thanks
Kareem Samara
Digital Marketing Manager @Reach Out Academy
Freelancer Social Media Trainer
me@KareemSamara.com