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Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Marketing is a Social & Managerial PROCESS
by which individuals & groups obtain what they
need & want through : Creating, Offering &
exchanging products of value to others
Satisfying Needs Profitably
Social media training for entrepreneurs
Targeting
Positioning
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
A.K.A
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Retargeting/ Remarketing
CONVERSION RATE
A/B Testing
Social Media Optimization (SMO)
Social Media Marketing (SMM)
Viral Content
CONVERSION RATE
LEAD Management
Click-Through Rate (CTR)
Cost Per Click (CPC)
Cost Per Imperssion "1000
impression" (CPM)
Impression
Reach
Frequency
Social media training for entrepreneurs
VS
VS
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
38
The Traditional Mental Model of Marketing (B2C)
39
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
At shelf
In-store
Experience
The New Mental Model of Marketing
40
First
Moment of
Truth
Second
Moment of
Truth
Stimulus
Pre-shopping |
In-store | In-home
At shelf
In-store
Experience
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Know your persona
tingfor E-Commerce
You Vs. Them
tingfor E-Commerce
Listening
Understand their needs
Give it a Human Touch
Social media training for entrepreneurs
Social media training for entrepreneurs
Social media training for entrepreneurs
Set the Expectations
Social media training for entrepreneurs
Monitor & Measure
Turn Data into insights
Social media training for entrepreneurs
Social media training for entrepreneurs
it’s a long Journey, Enjoy it :)
Social media training for entrepreneurs
Social media training for entrepreneurs

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