In this Reddit tutorial you'll get an overview of what this social site is all about, how to use Reddit to promote your blog or website and why you should use it as part of your business marketing.
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How to Use Reddit Beginner's Guide
1. How to Use Reddit – The Beginner’s
Guide
Home (http://www.redditsecrets.com) / Tutorials & Guides (http://www.redditsecrets.com/category/tutorialsand
guides) / How to Use Reddit – The Beginner’s Guide
In this Reddit tutorial you'll get an overview of what this social site is all about, how to use Reddit
to promote your blog or website and why you should use it as part of your business marketing
efforts.
Table of Contents
1. Introduction to using Reddit
2. Submitting Links and Reddit's Voting System
3. Using Reddit as Part of Your Marketing Strategy
4. Reddit Glossary
(http://www.redditsecrets.com/)
YOUR WAY TO SUCCESS ON REDDIT464
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1. Introduction to How to Use Reddit
1.1 What is Reddit ?
Reddit (http://reddit.com) is a social bookmarking (http://en.wikipedia.org/wiki/Social_bookmarking)
website with more than 170 000 000 unique visitors (http://www.redditsecrets.com/howmany
peopleusereddit) each month that allows you to submit links (or text with links) pointing to various
web pages and resources like images, videos, blog articles or just ideas and thoughts. Once
submitted, people can upvote or downvote your link, write comments, ask questions and generally
interact with whatever you're trying to show them.
1.2 Reddit's Structure - What are the Sub-Reddits ?
Reddit is divided into categories called subreddits, each of which has a topic and usually its
own niche community of people interested in it. For example, the second most popular subreddit
is called AdviceAnimals (http://www.reddit.com/r/AdviceAnimals/) (~4 million subscribers) and is
targeted towards animal lovers. Another similar but moretargeted subreddit is the cats
(http://www.reddit.com/r/cats) one (~200 000 subscribers).
(http://www.redditsecrets.com/wpcontent/uploads/2014/11/redditexample01.png)
When you first enter Reddit, you are presented with a list of popular links from different subreddits
that you are subscribed to by default usually the biggest and most general ones. This is called
The Front Page and is a syndication of the most upvoted and commented links.
Each subreddit is essentially a page on its own with unique content, branding, rules and audience.
1.3 Creating an Account on Reddit
4. 1.5 Adding Friends on Reddit
Reddit is a social community so it's pretty normal to be able to add friends to your account and
actually following their posting and commenting. Adding friends is easy just go to Preferences >
Friends, from there you can add, delete and view a list of all your friends.
(http://www.redditsecrets.com/wpcontent/uploads/2014/11/redditaddfriend.png)
In order to view submissions only from your friends, just go to http://www.reddit.com/r/friends
(http://www.reddit.com/r/friends).
Here'a a related article on How to search Reddit users (http://www.redditsecrets.com/reddituser
search).
1.6 What are the MultiReddits ?
In order to learn how to use reddit effectively you must understand the idea behind multireddits.
On the panel on the left of your Front Page you'll see a "Multireddits" subpanel. A multireddit is a
relatively new feature which basically allows you to create multiple customized front pages,
basically combining subreddits. Let's say you are on Reddit for fun so you want to be
subscribed to Funny, WTF, gifs, videos, pics and other general subreddits where you can find
amusing content to share on Facebook. So you subscribe to all these subreddits to see them on
your front page. But what if you have an animal or you are a veterinary and sometimes you want to
easily filter that front page with only the relevenat subreddit information, like links from
AnimalAdvice and veterinary ?
6. 2.1 Submitting a link
So now you have an account, you have an idea about how to use Reddit's structure and you are
ready to post your first content. But how do you use Reddit's submission system ?
For each subreddit, you can submit either a URL (the Submit a new link button), or a text post
(the Submit a new text post button). You can find these buttons either on your front page or on the
right side of each subreddit. Once you click it, you're presented with a simple form with few fields
where you can specify a title, url, a subreddit (if you've come here through the front page) and a
text (if you've clicked the "Submit a new text post" button).
(http://www.redditsecrets.com/wpcontent/uploads/2014/11/reddithowtosubmitlink.png)
Read more: Top 10 mistakes new Redditors make (http://www.redditsecrets.com/toptenmistakes
newredditorsmake)
2.2 Upvoting & Downvoting
Once submitted, your link is live and visible to everyone on the subreddit you've chosen to post to.
Now your audience can upvote and downvote your link, comment on it and also upvote/downvote
the comments themselves. The more upvotes your link receives, the higher in the subreddit
list it will be, the more exposure it'll get for your content. This is how to get popular on Reddit.
Note that the final score for your link (i.e. the total number of votes it gets) equals the number of
upvotes minus the number of downvotes, so if you get 50 upvotes and 51 downvotes guess how
much your score will be zero.
You must understand that staying higher on the list of links on any subreddit is crucial to using
reddit effectively and is determined by a number of factors including, but not limited to the total
score of your submission. Reddit's algorithm measures all the activity around your link, including
number of upvotes, number of downvotes, the number of comments, the upvotes/downvotes on
each comment, the speed of upvoting/downvoting, the speed of commenting, the number of views
and clicks your link gets, the karma of the people that upvote, your own karma, et cetera. (we talk
about karma below)
I'll say it again learning how to get on the front page of Reddit is absolutely crucial for your
marketing efforts. How to use Reddit should be a synonym of how to get and stay on the front
page.
9. For a marketer, however, Reddit is not a game, therefore we are more interested on how to use
Reddit's karma to get exposure for our blog, website and business in general. There is one major
benefit you get from having high karma which relates to marketers, but we'll talk more about that
below.
2.8 What is Reddit's Reddiquette ?
The Rediquette (http://www.reddit.com/wiki/reddiquette) is basically the "etiquette" that
every "redditor" is supposed to follow in order to not being kicked out either manually from a
moderator or automatically by the filter. Reddit's filter is a major element of the whole ecosystem
and you have to understand it's role and the way it's supposed to work in order to take the
maximum out of Reddit's traffic using it. Needless to say, you need to at least skim through the
rediquette before you post anything. You can't use Reddit if you're banned.
2.9 Reddit's Moderators
No tutorial on how to use Reddit can go without this. Each subreddit has a moderator or
moderators who look after all the submissions, most of the comments and are generally trying to
make people respect Reddit's reddiquette. Most of the moderators take this quite seriously so you
probably want to adhere to the rules of the specific subreddit. Note that these rules are different
from the general Reddit rules and are unique per subreddit, you can usually find them on the right
side of the page or somewhere around the post submission form.
3.0 How to Use Reddit as Part of Your Marketing
Strategy
10. (http://www.redditsecrets.com/wpcontent/uploads/2014/11/reddittraffic.png)
Now that you have a general idea about Reddit's structure and general usage, let's talk a little bit
about why you would want to use Reddit as part of your marketing strategy and what to expect.
3.1 Types of People who use Reddit
There are two types of people on Reddit consumers and marketers.
The consumers are the majority of users who use Reddit to read the news, articles of interest
related to their work and hobbies, or just to have fun watching and sharing entertaining videos and
images on the social networks, participating in communities and commenting on relevant for them
topics.
The marketers are all the people who are actually use Reddit trying to sell something in a non
direct, nonobtrusive way also known as inbound marketing
(http://en.wikipedia.org/wiki/Inbound_marketing) by creating a sales funnel around interesting
content that is relevant to their target audience. You can recognize the role of the subreddit here
as a place where your target market gathers. So in addition to learning how to reddit in general,
you must master the subreddits where your prospects hang out.
3.2 Reddit's Purpose from a Business Perspective
Aside from the standard "community", "cultural" and "helping and sharing with others" mentality
discussed in both the Reddiquette and various articles on the internet, Reddit's purpose is making
money. The website is venturebacked and a significant amount of money has already been put in
there. You don't think the founders have created it for the sake of just helping others with no
intention of monetization, don't you ?
3.3 The Battle for Upvotes
12. This, of course, is exactly due to the tremendous amount of people trying to cheat the system, just
like any other social website like Facebook, Twitter and Pinterest. Don't believe me ? Type "Buy
Facebook Followers" on Google and you'll see what I'm talking about. Reddit is no exception.
3.5 Reasons to Get Caught by the Filter
When you post a link and it doesn't show up after a couple of minutes two things might have
happened. First your link is caught by the filter. And second your accounts has been banned. Or
rather "shadowbanned", more on that here
(http://www.reddit.com/r/ShadowBan/comments/1x92jy/an_unofficial_guide_on_how_to_avoid_bei
ng/).
The different subreddits have different filter rules and there are different factors that increase the
chance to get caught in the filter, including lack of action diversity and low account karma.
And here's where the karma comes in place every marketer wants to be able to post as many
links as he wants and upvote as much as necessary while using Reddit. If not careful though, his
journey will be short.
3.6 How to use Reddit Without Getting Caught by the Filter ?
Here's where it gets complex. And a beginner's tutorial on Reddit is definitely not the place to write
on that topic, so let's keep that for later articles.
I hope you enjoyed this small reddit guide ! I'll finish this with a brief glossary of terms commonly
used by Redditors.
Keep reading Reddit Secrets to find more tips about how to get on the front page of Reddit !
4.0 Reddit Glossary
What is AMA ?
Ask Me Anything, commonly used in http://www.reddit.com/r/iama (http://www.reddit.com/r/iama)
or the original http://www.reddit.com/r/AMA (http://www.reddit.com/r/AMA)
What is a MEME ?
An idea, concept or a catchphrase (http://en.wikipedia.org/wiki/Internet_meme) that spreads on the
internet very fast.
What is NSFW ?
Not Safe For Work. Don't open these while you use Reddit !
What is SFW ?
Safe For Work :)
What is Reddit Gold ?
14. Related Posts
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Tutorials & Guides (Http://Www.Redditsecrets.Com/Category/TutorialsAndGuides)
November 19, 2014
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WRITTEN BY JOHN SMITH (HTTP://WWW.REDDITSECRETS.COM/AUTHOR/ADMIN)
Teaching people how to use Reddit in a better way, writing guides and
tutorials, answering questions and trying to make Reddit Secrets a
better place.
View all posts by: John Smith (http://www.redditsecrets.com/author/admin)
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