Part of a series of LIASA (Library and Information Association of South Africa) webinars on Social Media for Libraries in 2015.
Introducing blogging to librarians.
Why blog for librarians?
Reach out to your users
Train users (young & old)
Pass on social media skills
Become part of global discussions
How to start a blog?
Planning – WWWWH?
Branding(The Library), niche, audience
Integration with Google products: Google+, Analytics, etc
Google managed security
Adding a custom domain very easy/cheap
Blogger sites added to Google search within 24 hours
Great starting platform to learn the ropes
Only need a Gmail password to start
Rule of thumb! Don’t post anything you don’t want your
mother to see.
Use “They” and third person when reporting about anything
in the library
Grammar and punctuation rules!
Tone down your language
Respect others and their opinions
Brevity the best! (300-500 word per blog post!)
The creator of any content decides how they want to share
stipulating their own conditions
commons (great video for understanding CC license easily!)
Add gadget on sidebar Add code into blog post
Copy and paste
Use for any embed code
Copy and paste after
changed blog to HTML
Ability to switch between
normal & code
Share each blog post on all social media sites, especially
Facebook, Twitter, Google+ and LinkedIn (avoid automatic
Share more than once to allow for different time zones
Write guests posts for topic aligned sites
Accept guests posts with topic aligned content and links
Comment on topic aligned blogs
Enable readers of blog to share
Enable readers of blog to follow
1. Add gadget from More
gadgets in right navigation bar
2. Add Social Media buttons
(Search for free Social Media
Add gadget > “Image”
link to Twitter & Facebook &
Labels in Blogger
Tabs = Labels Work on own thesaurus of
labels – stick to it!
Labels in Blog postAdd gadget: Labels
Examples of blogs
The Daring Librarian (Gwyneth Jones)
New York Public Library blogs
Jan Holmquist / Worldwide thoughts of a Danish librarian
International Librarians Network
The Archival Platform
How to start a blog on Blogger – Wikihow
Blogging tips on Pinterest by Karen du Toit- Blogging
Blogger Help Center
How the New York Public Library is using blogs
Archivist at SABC Radio Archives
Social media for SABC Media Libraries since 2009
A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). - https://en.wikipedia.org/wiki/Blog
Planning the most important! – Spend some time here before you start
What, When, Why, Where, Who, How,
Title should reflect the purpose of the blog> Usually include Library name to make it easier to find in a search.
Theme: Should also reflect the Library (Library’s name) and what you want to accomplish with the blog. Usually in “About us”
Brainstorm key keywords for your blog that will be included in the About Me, Description sections…
TIP: Practise with a personal blog before you start with a professional blog!
Google or Blogger or www.blogger.com in search engine
Google account email address and password!
Reminder: Your template and settings are not cast in stone, and you can change as you move along!
But your blog posts are the ones you should be more careful about before publishing!
Important that the title of your blog is reflected in the blog address.
Choose Template – begin with a standard and uncomplicated template. The most basic templates are usually the most striking as well!!
Normal web page and Mobile are displayed on top! (It is already mobile friendly! No need to set up your own mobile site from the blog!)
Reminder! You can change as many times as you want to, to keep it fresh and optimised!
You can change regularly or as you go along!
Underneath Template: Going to work through Basic, Posts and Comments, Mobile and email, Language and formatting, Search preferences, Other
Title: You can change it here (Not advisable)
Description: Includes theme and purpose of blog. (On display on blog as well) (Adds to SEO)
Blogger help: There are three main benefits to using HTTPS over HTTP to access your blog:
It helps check that your visitors open the correct website and aren’t being redirected to a malicious site.
It helps detect if an attacker tries to change any data sent from Blogger to the visitor.
It adds security measures that make it harder for other people to listen to your visitors’ conversations, track their activities, or steal their information.
When you enable HTTPS, visitors can access the encrypted version of your blog by typing https://<your-blog>.blogspot.com.
Add all authors going to contribute to the blog. (Make them Admin as well)
Private – Ignore. Blog must be public!
Post templates pre-format the post editor with text or code that will appear each time you create a new post. Learn more.
Lightbox: When clicked, your images will open in an overlay on top of your blog. If your post has multiple images, they will appear as thumbnails along the bottom.
Comment moderation – Suggestion that it stays activated! Can prevent lots of spam! You have to approve each comment that comes to your blog!
Word verification – It’s an extra security measure. It is off-putting to users who have to go through a whole process before they can publish to your blog! Reminder! You want to make it as easy as possible to comment!
Comment form message that displays after each blog post: Reminder of the Royal “WE” that you will be using on your blog!
Wonderful options available to post through SMS, MMS, Email.
Also option to send your posts by email to valued clients/Directors?
UK English here in South Africa
Time Zone: GMT +2 Johannesburg
The rest as each prefer…
Description: Theme/Motive for blog (Make sure you include a good variety of key keywords here!) Help users decide when confronted by search results about your blog.
Page not found: Can design own text.
If redirected from another site, also helps to redirect the user.
Here you will be able to export, import from another blog or delete the blog.
Always allow blog feed, but advisable to only let users see until a jump break. It will add to click on the blog.
Google Analytics – iff added, can add the id here on the bottom.
Page Header important! Again the Title and theme of your blog
Rest added in sidebar
The following can be added in the sidebar
Nice to have’s.
If you havfe a Google+ page (recommended), add the Google+ button!
Use it! Very important in our visual society!
Show share buttons beneath each post
Labels = Tabs
Search engine optimization – You want your blog as high up as possible in search results
Title and first two lines of blog post to have as much key-words in as possible.
Read article about the New York Public Library first! That is the goal post for all libraries!
Tweet: "Librarians are radical positive change agents!" #quote from @rdlankes for #newlib #week2 of #MOOC > Inspiring!
11:03 PM - 21 Jul 2013