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Blogs for Librarians - Karen du Toit

  1. Karen du Toit Blogs for Librarians LIASA Webinar 25 Nov 2015 (part of the “Social Media for Librarians” -series of webinars)
  2. Blogger - SABC Media Libraries - Karen’s 23 Mobile Things - MomAgain@40 - About.Me
  3. What is a Blog? Web-log (online) Reverse chronology Interactive Personal Informal Hyperlinks
  4. Why Blog?  Godin and Tom Peters on Blogging
  5. Why blog for librarians?  Increase productivity  Reach out to your users  Promote services  Train users (young & old)  Pass on social media skills  Become part of global discussions
  6. How to start a blog? Planning – WWWWH? Branding(The Library), niche, audience Title Theme
  7. Why Blogger?  Free  User-friendly  Comprehensive widgets  Zero downtime  Integration with Google products: Google+, Analytics, etc  Google managed security  Adding a custom domain very easy/cheap  Blogger sites added to Google search within 24 hours  Great starting platform to learn the ropes  Only need a Gmail password to start
  8. Blogger 
  9. Let’s play BLOG!
  10. - Blog address & user name fixed > NB! - Google password strong - Title & address same (SEO) - Create blog in 3 steps!
  11. Template
  12. Settings
  13. Before we begin… Question marks in Blogger settings  Click them if unsure
  14. Settings: Basic (1)
  15. Settings: Basic (2)
  16. Settings: Posts and Comments  Settings: Posts
  17. Settings: Posts and Comments  Comments
  18. Settings: Mobile and Email
  19. Settings: Language and formatting
  20. Settings: Search preferences
  21. Settings Other
  22. Layout
  23. Layout: Add a Gadget
  24. Gadgets
  25. Gadgets 2
  26. Gadgets 3
  27. Online etiquette  Rule of thumb! Don’t post anything you don’t want your mother to see.  Stay neutral  Use “They” and third person when reporting about anything in the library  Grammar and punctuation rules!  Tone down your language  Respect others and their opinions  Brevity the best! (300-500 word per blog post!)
  28. New post Text here Tex
  29. Multi-media Insert via post Or via code Reminder!! Only use your own, free or Creative Commons multi-media!
  30. Free stock photos/images    Flickr Creative Commons:  
  31. CC Licence The creator of any content decides how they want to share stipulating their own conditions  commons (great video for understanding CC license easily!)  
  32. Add gadget on sidebar Add code into blog post Embed code  Copy and paste  Use for any embed code  Copy and paste after changed blog to HTML Ability to switch between normal & code
  33. Photo with caption
  34. Insert links (hyperlinks)
  35. Make your blog interactive
  36. Interaction  Comments  Share buttons  Social media buttons (to follow you)  RSS feeds  Email updates  Supply contact details on sidebar or “About”
  37. Sharing  Share each blog post on all social media sites, especially Facebook, Twitter, Google+ and LinkedIn (avoid automatic updates)  Share more than once to allow for different time zones  Write guests posts for topic aligned sites  Accept guests posts with topic aligned content and links  Comment on topic aligned blogs
  38. Share buttons
  39. More sharing  Enable readers of blog to share your content  Enable readers of blog to follow you  1. Add gadget from More gadgets in right navigation bar  2. Add Social Media buttons (Search for free Social Media buttons) Add gadget > “Image” link to Twitter & Facebook &
  40. Labels in Blogger  Tabs = Labels  Work on own thesaurus of labels – stick to it!  Labels in Blog postAdd gadget: Labels
  41. SEO (Search Engine Optimization)  Increase traffic with SEO (Blogger Help)
  42. Examples of blogs  The Daring Librarian (Gwyneth Jones)  New York Public Library blogs  Jan Holmquist / Worldwide thoughts of a Danish librarian  International Librarians Network  The Archival Platform
  43. Resources  How to start a blog on Blogger – Wikihow  Blogging tips on Pinterest by Karen du Toit- Blogging  Blogger Help Center  How the New York Public Library is using blogs
  44. Questions?

Notas del editor

  1. Title page
  2. About me: Qualified Librarian Archivist at SABC Radio Archives Social media for SABC Media Libraries since 2009
  3. A blog (a truncation of the expression weblog) is a discussion or informational site published on the World Wide Web and consisting of discrete entries ("posts") typically displayed in reverse chronological order (the most recent post appears first). -
  5. Planning the most important! – Spend some time here before you start What, When, Why, Where, Who, How, Title should reflect the purpose of the blog> Usually include Library name to make it easier to find in a search. Theme: Should also reflect the Library (Library’s name) and what you want to accomplish with the blog. Usually in “About us” Brainstorm key keywords for your blog that will be included in the About Me, Description sections…
  6. TIP: Practise with a personal blog before you start with a professional blog! Google or Blogger or in search engine
  7. Google account email address and password!
  8. Reminder: Your template and settings are not cast in stone, and you can change as you move along! But your blog posts are the ones you should be more careful about before publishing!
  9. Important that the title of your blog is reflected in the blog address. SEO!!
  10. Choose Template – begin with a standard and uncomplicated template. The most basic templates are usually the most striking as well!! Normal web page and Mobile are displayed on top! (It is already mobile friendly! No need to set up your own mobile site from the blog!) Reminder! You can change as many times as you want to, to keep it fresh and optimised! You can change regularly or as you go along!
  11. Underneath Template: Going to work through Basic, Posts and Comments, Mobile and email, Language and formatting, Search preferences, Other
  12. Title: You can change it here (Not advisable) Description: Includes theme and purpose of blog. (On display on blog as well) (Adds to SEO) HTTPs Availability: Blogger help: There are three main benefits to using HTTPS over HTTP to access your blog: It helps check that your visitors open the correct website and aren’t being redirected to a malicious site. It helps detect if an attacker tries to change any data sent from Blogger to the visitor. It adds security measures that make it harder for other people to listen to your visitors’ conversations, track their activities, or steal their information. When you enable HTTPS, visitors can access the encrypted version of your blog by typing https://<your-blog>
  13. Add all authors going to contribute to the blog. (Make them Admin as well) Private – Ignore. Blog must be public!
  14. Post templates pre-format the post editor with text or code that will appear each time you create a new post. Learn more. Lightbox: When clicked, your images will open in an overlay on top of your blog. If your post has multiple images, they will appear as thumbnails along the bottom.
  15. Comment moderation – Suggestion that it stays activated! Can prevent lots of spam! You have to approve each comment that comes to your blog! Word verification – It’s an extra security measure. It is off-putting to users who have to go through a whole process before they can publish to your blog! Reminder! You want to make it as easy as possible to comment! Comment form message that displays after each blog post: Reminder of the Royal “WE” that you will be using on your blog!
  16. Wonderful options available to post through SMS, MMS, Email. Also option to send your posts by email to valued clients/Directors?
  17. UK English here in South Africa Time Zone: GMT +2 Johannesburg The rest as each prefer…
  18. Description: Theme/Motive for blog (Make sure you include a good variety of key keywords here!) Help users decide when confronted by search results about your blog. Page not found: Can design own text. If redirected from another site, also helps to redirect the user.
  19. Here you will be able to export, import from another blog or delete the blog. Always allow blog feed, but advisable to only let users see until a jump break. It will add to click on the blog. Google Analytics – iff added, can add the id here on the bottom.
  20. Page Header important! Again the Title and theme of your blog Rest added in sidebar
  21. The following can be added in the sidebar
  22. Nice to have’s. If you havfe a Google+ page (recommended), add the Google+ button!
  23. Use it! Very important in our visual society!
  24. Show share buttons beneath each post
  25. Labels = Tabs
  26. Search engine optimization – You want your blog as high up as possible in search results Title and first two lines of blog post to have as much key-words in as possible.
  27. Read article about the New York Public Library first! That is the goal post for all libraries!
  28. Tweet: "Librarians are radical positive change agents!" #quote from @rdlankes for #newlib #week2 of #MOOC > Inspiring! 11:03 PM - 21 Jul 2013