My name is Karen McFarlane. I'm a Marketing Rock Star who wants to help my fellow marketers achieve Rock Star status too!

1. KAREN MCFARLANE
A MARKETING ROCK STAR
Find me @karenmcfarlane.com

2. Who I Am!
I'm Karen McFarlane - the Chief
Marketing Rock Star for Kaye Media.
My goal is to help my fellow marketers
achieve ROCK STAR STATUS by aligning
their objectives with their executives
and sales team while helping to fill
critical gaps in their marketing
structure.

3. Why I Rock!
Over 15 years of marketing expertise in
senior staff positions
Strategic thinker who can also roll up her
sleeves and get the job done
Excellent communicator, writer and
evangelist
Expert at managing cross-functional teams
and growing talent
B.S. Communications and M.B.A.
Marketing

4. I’ve Got Skills!
Online & Email Marketing (12 years)
Partnership Marketing & Integrated
Promotions (15 years)
Website Management (15 years)
Content Creation and Strategy
Development (15 years)
Demand and Field Marketing (6 years)
Product & Client Marketing (10 years)
Mobile and Social Media Marketing (2 years)
Marketing Education (1 year)

5. Where I Specialize!
Financial and Business Services
Software & Technology
Real Estate & Education
Consumer Services & Entertainment
Enterprise, SMBs and Startups
B2B & B2C

6. Just a few stats!
Contributed 35% of total revenue in 2010
Increased qualified leads by 40%
Achieved top tier rankings and 15% increase in traffic
via SEM
Increased applications by 50% and product activations
by 40%
Increased product subscriptions by 25% and affiliate
earnings by 20%
Grew Twitter following from 0 to 1,000 in 6 months
Increase channel revenue by $350K in 2 months

7. Some Companies I’ve Worked With

8. What My Fans Have to Say!
Karen is a very intuitive, highly organized,
extremely resourceful person.
Karen has innovative ideas and is intelligent
about marketing
She carefully considers the strategic needs of
an initiative, and has the ability to manage the
tactical execution flawlessly.
Anyone can tell you the best practice,
however, Karen makes things happen!”
She is an outstanding thinker who is an out-of-
the-box analyst with a remarkable gift for
problem solving.
Karen is a partner with expert knowledge, who
always delivers to impact the bottom line.

9. Ready to
rock like
me?
www.karenmcfarlane.com
Email: karen@karenmcfarlane.com
Services: www.kayemediapartners.com
Blog: dearmissmarketer.wordpress.com