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The Art of Pitching
KASHYAP PANDYA
FOUNDER & DIRECTOR,
SYNCORO VENTURES PVT. LTD.
The Journey of an Idea
What investors
want?
WHAT IS YOUR
IDEA QUOTIENT (IQ)?
Company Vision /
Value Proposition
Pitch Deck: Slide 1
The Problem / The Gap /
The Opportunity
Pitch Deck: Slide 2
Market Validation /
Market Size
Pitch Deck: Slide 3
The Solution / Product /
Your offering
Pitch Deck: Slide 4
Business Model /
Revenue Streams
Pitch Deck: Slide 5
Competition /
Your Differentiators
Pitch Deck: Slide 6
Marketing Plan /
Go-to-market Strategy
Pitch Deck: Slide 7
Team
Pitch Deck: Slide 8
Traction / Project Status
Pitch Deck: Slide 9
Future Projections / Financials
Pitch Deck: Slide 10
Investment Ask /
Fund Utilisation Plan
Pitch Deck: Slide 11
Pitch Deck:
Add-ons
• Product Demo / Screenshots
• Strategic Partnerships / Alliances /
IPs
• Future Plans / Key Milestones
• Customer Testimonials
• Media Coverage
Additional
Information
• Executive Summary / Business
Concept Note
• Business Plan
• Financial Statements (P&L, Balance
Sheet & Cash Flow Statement - for
next 3 years)
• Market Research Data (optional)
• Technical Documentation (optional)
Startup Pitch Deck
How to
present
your idea
Pitch Presentation Tips
Start (& End) with a Bang
1
Pitch Presentation Tips
Keep it short
2
Pitch Presentation Tips
Don’t use too much text.
3
Pitch Presentation Tips
Make your pitch deck visually amazing
4
Pitch Presentation Tips
Give realistic picture
5
Pitch Presentation Tips
Customize your pitch deck
6
Pitch Presentation Tips
Update your deck on regular basis
7
Pitch Presentation Tips
Do make yourself the focus of your pitch
8
Pitch Presentation Tips
Practice. Practice. Practice.
9
THE
ELEVATOR
PITCH
IF YOU CAN'T WRITE YOUR
IDEA ON THE BACK OF
YOUR VISITING CARD,
YOU DON'T HAVE
A CLEAR IDEA.
Nothing can stop
an idea whose
time has come.
Idea itself has no
intrinsic economic
value, it acquires
value when it is
successfully
transformed into a
business concept
and implemented.
Resources
Team
Idea
Make ideas
happen...
KASHYAP PANDYA
FOUNDER & DIRECTOR,
SYNCORO VENTURES PVT. LTD.
contact@syncoro.com | www.syncoro.com
The Art of Pitching

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How to develop Startup Pitch Deck