Mobile Monday Silicon Valley June 1st 2009. LBS App demos in Palo Alto. Presenters include: Skyhook Wireless BONDI Micello Nokia Point and Find Skout Abaq.us GeoVector GasBag EveryTrail & Wherester Boorah Zhiing

1. Location Aware App Demos June 1, 2009 www.mobilemonday.us #momosv

2. Skyhook Wireless Developer’s Program

5. How Does it Work? We drive

6. San Francisco Coverage

9. AT&T Developer Program http://developer.att.com

10. BONDI OMTP Ltd. – An Industry Forum dedicated to defragmentation

11. M obile M onday S ilicon V alley: L ocation A ware A pps Providing access through web applications and widgets Tim Haysom – Chief Marketing Officer 1 st June 2009 Palo Alto

12. Who are we? Operator members Sponsor members Advisor members An Industry Body Dedicated to De-fragmentation

14. Web 2.0 AJAX + W3C Widgets and Browser Web runtime Secure Access Web engine Operating Systems Widget Package System Events Communications History Application Invoke Messaging Gallery File IO Phone Status PIM Location User Interaction Application Settings Dynamic API New API Camera Web Package interfaces

16. July 2008 February 2009 starts Candidate release February 2009 LiMo Release 2 support announced June 2009 Approved release 1.0 Fast Moving

17. Widget Screenshots

18. Screenshots

20. thanks

21. Micello Your phone is your network.

22. June 1st, 2009 Ankit Agarwal, Founder & CEO

23. So What’s Happening Here? Micello, Inc

25. Micello Everywhere PnP Sunnyvale Micello, Inc San Jose Marriot Santana Row Moscone

26. Any interesting place that’s important to you, we bring to your phone. Micello, Inc

28. Business Model Micello, Inc Core features for every place. Premium services monetized through community owner.

30. Micello, Inc Ankit Agarwal [email_address] T: @agarwal_ankit Thank You!

31. Nokia Point & Find A new way for users to find relevant information and services by simply pointing their camera phone at real life objects.

32. © 2008 Nokia P&F Board Meeting P4 REV 5-C Fast and easy mobile access to relevant content and services Stefano Landi Head of Sales & Business Development

33. Nokia Point & Find: users easily find relevant content. One click selects reviews, trailers, local showtimes, and more. The poster is recognized and relevant links served – without even one click! 1 2 3 © 2009 Nokia Point phone at movie poster…

37. Broad solutions: across industries Nokia Point & Find enables new business opportunities. Point at exhibits and objects on display to learn more and interact Make attractions within a theme park connect to mobile interactive experiences (Disney) Point at cars at a car show or dealership and learn more about the vehicles Point at apartments to “check available apartments” or point at house for sale to get detailed info and photo tour Point at an area or object in a car to get info, tutorials, and explanations Real Estate Automotive Events, Trade Shows, Venues, Museums, Theme Parks Retail/Consumer Products Publishers/Magazines Point at products on display and on shelves and get details, reviews, promos, and price comparisons Point at different ads and pages in a magazine and get additional relevant info and calls to action Out of Home Ads Point at street posters and billboards to learn more and interact with ad Build engaging intercative campaigns Brands, Ad Agencies, Media Buyers Enable consumers to build their own interactive experiences and make part of their social networks Consumer/Long Tail © 2009 Nokia

41. More information: pointandfind.nokia.com Contact info : Stefano Landi Head of Sales & Business Development Nokia Point & Find [email_address]

42. ZOS Communications A locations based services platform company focusing on location communications.

44. ZOS Vision Take the feature of location and turn it into a utility. Build a platform for anyone or any company to use in order foster location based services.

46. LBS Platform Mobile Developers 3 rd Party DB’s

47. zhiing

48. Browser Plug-In

49. Browser to Mobile Location Based Messaging

51. BooRah Android-based restaurant searching.

52. An Intuit Company BooRah Confidential Find out the “good” and the “bad” about a place

54. BooRah Confidential ...BooRah runs an automated local information ‘ecosystem’ to meet consumer needs. Summarize information from fragmented sources on the Internet… … Distribute it where the eyeballs are… … Integrate local owners / marketers into the process. “ BooRah: I could give up Yelp for this” “ One-stop site for diners…” “ Summarizes reviews to give a comprehensive ranking” “… we like the way that BooRah cleanly presents local reviews from lots of sources…” “ Three Hot G1 Android Apps Already Out” “… innovative and easy for restaurants to use” “… provides both an incentive for newer customers to return and to reward regular customers”

56. BooRah Confidential Online Directories & Local Publishers Syndication – Delivery of summarized content to search, hyperlocal news, and other local content publishers SaaS for Media Sites – Highly summarized content adds value to developers; delivers links & traffic to BooRah Then, distribute it where the eyeballs are Mobile Platforms Phones – Text/SMS, Mobile Web, and PDA client software application for delivery of highly summarized information to mobile devices LBS API – Location-Enabled API for developers and third-party applications Licensing Ratings & Attributes for Listings – Detailed Scores, attributes, relevant links & review summaries for engagement & good customer experience

58. BooRah Confidential Semantic Processor* Sentiment Summarizer Semantic Crawler * BooRah’s Semantic Platform for Local Search Ratings Generator Syndication Platform Local Search Engine Reviews Developer Interfaces BooRah.com Portal Mobile Applications Content Distribution * Patents Pending BooRah Services

60. Loki plug-in & Firefox Geode enabled search

61. GasBag jamcode LLC is the leader in crowd-sourced LBS applications

62. Mick Johnson CEO & Co-Founder [email_address]

68. GeoVector GV World Surfer: Point your phone at places to get information.

69. A Special Presentation for: GeoVector Corporation +1-415-381-1930 June 1, 2009 TM

70. GeoVector Mission

74. Why is World Surfer Different?

75. Hungry? For What? Plenty of Options Call or Go There? Reviews and More

76. Innovative Revenue Opportunities… Unique Platform … and the Things they Want to Buy. Linking the Places People Visit . . .

79. GlobalMotion Media Provides server-side and mobile applications to geo-enable communities.

80. 5/28/09 GlobalMotion Media Inc. -

81. - GPS Meets the Web 5/28/09 GlobalMotion Media Inc. - An avant-garde idea in 2006, today it is everywhere: Google Latitude, iPhoto Places, Nokia Plazes, Loopt, Yelp, LBS, LBx, NYTimes, and more. Our approach remains unique.

83. 5/28/09 GlobalMotion Media Inc. - Examples of User-Generated Content (1) Sailing around Elba, Italy

84. 5/28/09 GlobalMotion Media Inc. - Examples of User-Generated Content (2) Sightseeing in Kyoto

86. 5/28/09 GlobalMotion Media Inc. -

87. Launched Sept ‘08 5/28/09 GlobalMotion Media Inc. - Greatly facilitates content generation 1500 sessions per day Half of our new users

88. EveryTrail for Android 5/28/09 GlobalMotion Media Inc. -

89. Real Time Posting 5/28/09 GlobalMotion Media Inc. -

90. Launched for REI May ‘09 5/28/09 GlobalMotion Media Inc. - Supports REI’s advocacy mission Content with branded message goes to www.everytrail.com

91. 5/28/09 GlobalMotion Media Inc. - Other Phone Applications

92. Skout A mobile location-based social dating service with a twist.

94. Skout overview Skout OUT Skout.com

95. All web enabled phones

96. iPhone Application

97. SkoutOUT

98. Team Christian Wiklund CEO VMware R&D. Founded Skout. Niklas Lindstrom CTO Architect. Responsible for design and implementation of Metrotech’s products. Redg Snodgrass VP Biz Dev Built 25+ sales team as Director of Sales. Ben Pollack Director Product Product Manager at Slide. Built Growing Gifts from scratch (Facebook) with 20M+ installs. 3 Engineers + 1 Admin + 1 Creative Director

99. Location Based Mobile Dating Redg Snodgrass [email_address]

100. Abaq.us A SaaS platform to enable location-based Social & Enterprise applications for B2B customers

101. Mobile Monday Presentation www.Abaq.us Shailendra Jain Silicon Valley, CA 2009 Copyright 2007-2009 Abaqus, Inc. All Rights Reserved. Confidential.

104. myGeoDiary Geo Community Copyright 2007-2008 Abaqus, Inc. All Rights Reserved Confidential

105. Operator Geo Content Service (e.g. Orange GeoMob ) Copyright 2007-2008 Abaqus, Inc. All Rights Reserved Confidential

107. Location Aware App Demos June 1, 2009 www.mobilemonday.us #momosv