Living the content dream
Tricks to get you from theory
to practice
Kate Kenyon
This is me
@kate_kenyon #csforum14
@kate_kenyon #csforum14
@kate_kenyon #csforum14
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #1: Audit your audience
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Name &
Dept
Impact of
content
problem
Impact of
content
solution
Benefit for
them
Cost for
them
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #2: Tell people what you’re
going to fix, not how
@kate_kenyon #csforum14
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #3: Find your influencers
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Tool #4: Pain and pleasure go together
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #5: Tell them a story
@kate_kenyon #csforum14
@kate_kenyon #csforum14
@kate_kenyon #csforum14
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #6: Spark imagination
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #7: Sell your success
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #8: Keep listening
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #9: Play a long game
@kate_kenyon #csforum14
@kate_kenyon #csforum14
Trick #10: Belief
(lots and lots of it)
@kate_kenyon #csforum14
@kate_kenyon #csforum14
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Tricks to get content strategy adopted in your company

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Tricks to get content strategy adopted in your company

  1. 1. Living the content dream Tricks to get you from theory to practice Kate Kenyon
  2. 2. This is me @kate_kenyon #csforum14
  3. 3. @kate_kenyon #csforum14
  4. 4. @kate_kenyon #csforum14
  5. 5. @kate_kenyon #csforum14
  6. 6. @kate_kenyon #csforum14 Trick #1: Audit your audience
  7. 7. @kate_kenyon #csforum14
  8. 8. @kate_kenyon #csforum14 Name & Dept Impact of content problem Impact of content solution Benefit for them Cost for them
  9. 9. @kate_kenyon #csforum14
  10. 10. @kate_kenyon #csforum14 Trick #2: Tell people what you’re going to fix, not how
  11. 11. @kate_kenyon #csforum14
  12. 12. @kate_kenyon #csforum14
  13. 13. @kate_kenyon #csforum14 Trick #3: Find your influencers
  14. 14. @kate_kenyon #csforum14
  15. 15. @kate_kenyon #csforum14 Tool #4: Pain and pleasure go together
  16. 16. @kate_kenyon #csforum14
  17. 17. @kate_kenyon #csforum14 Trick #5: Tell them a story
  18. 18. @kate_kenyon #csforum14
  19. 19. @kate_kenyon #csforum14
  20. 20. @kate_kenyon #csforum14
  21. 21. @kate_kenyon #csforum14
  22. 22. @kate_kenyon #csforum14 Trick #6: Spark imagination
  23. 23. @kate_kenyon #csforum14
  24. 24. @kate_kenyon #csforum14 Trick #7: Sell your success
  25. 25. @kate_kenyon #csforum14
  26. 26. @kate_kenyon #csforum14 Trick #8: Keep listening
  27. 27. @kate_kenyon #csforum14
  28. 28. @kate_kenyon #csforum14 Trick #9: Play a long game
  29. 29. @kate_kenyon #csforum14
  30. 30. @kate_kenyon #csforum14 Trick #10: Belief (lots and lots of it)
  31. 31. @kate_kenyon #csforum14
  32. 32. @kate_kenyon #csforum14

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