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Sem Mini Presentation

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sem/seo presentation 10/29/09

Publicado en: Tecnología, Empresariales
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Sem Mini Presentation

  1. 1. Overview of Search Engine Marketing Knowledge & Expertise Technology Customer Service Search Engine Marketing Simple Solution What is going to help YOUR BUSINESS
  2. 2. Internet Users in the World Growth from 1995 - 2010 Google Is Founded AOL Introduces Flat-Rate Access 1 Billion Users Online Online Matchmaking Grows Over 200% Napster File Sharing Network Makes It Big Howard Dean Uses Internet As A Powerful Campaigning Tool You Tube Goes Live Market Growth & Potential
  3. 3. Market Growth & Potential Spending for online search is expected to grow to $17 Billion by 2012.
  4. 4. 86% of local searchers follow up with a phone call or an in-store visit 61% end up making a purchase (according to 2007 research) Source: TMP Directional Marketing, 2007 Intent to Purchase
  5. 5. Search Engine Marketing
  6. 7. PPC & Sponsored Links Sponsored Links
  7. 8. PPC Management & Complexity <ul><li>Campaign creation, monitoring and optimization </li></ul><ul><li>Keyword Creation: </li></ul><ul><li>Keyword Selection; What are the best Keywords? </li></ul><ul><li>Bid Management & Budgets: </li></ul><ul><li>What is the Proper Budget? What is the right bid for each keyword? </li></ul><ul><li>Ad Copy: </li></ul><ul><li>What is the compelling Ad Copy? Ad Testing; Ad Copy guidelines </li></ul><ul><li>Landing Page Selection: </li></ul><ul><li>What is the right landing page? </li></ul><ul><li>Quality Scores: </li></ul><ul><li>How do you set up campaigns with good structures? </li></ul><ul><li>Geo-Targeting: </li></ul><ul><li>Types of targeting; US, Region, state, area, city, Neighbor. </li></ul><ul><li>Tracking & Reporting: </li></ul><ul><li>Day parting methods; Management on all 3 engine platforms </li></ul>
  8. 10. SEO & Organic Results Organic Results
  9. 11. Algorithms & Spiders The same things you are looking for: Content Relevancy (Search engines read text) Links: Trust & Authority (prominence of the site) What are they looking for? Site Architecture (URL & Page Structure)
  10. 12. SEO Factors <ul><li>Site Architecture </li></ul><ul><li>Content (Relevancy) </li></ul><ul><li>Links (Trust & Authority) </li></ul>URL/Page structure Bad URL Structure Good URL Structure
  11. 13. Building Value Summary <ul><li>Most searchers click organic results (between 60-70%) </li></ul><ul><li>Easier to maintain position once established </li></ul><ul><li>Can appear in hundreds of SERP’s </li></ul><ul><li>Organic traffic is “free” </li></ul><ul><li>Easily measured </li></ul>SEO
  12. 15. Business Profile Local Results
  13. 16. Business Profile Example
  14. 17. Profile Distribution 50+ search engines and directories
  15. 18. Online Reporting <ul><li>24/7 </li></ul><ul><ul><li>Whenever you need it </li></ul></ul><ul><li>All in One </li></ul><ul><ul><li>Google, Yahoo, MSN </li></ul></ul><ul><li>PPC </li></ul><ul><ul><li>Clicks, Conversion, Engine </li></ul></ul><ul><ul><li>Keyword Level </li></ul></ul><ul><li>SEO </li></ul><ul><ul><li>Rank </li></ul></ul><ul><ul><li>Clicks, Conversion, Engine </li></ul></ul><ul><ul><li>Keyword Level </li></ul></ul><ul><li>Profile </li></ul><ul><ul><li>Views, Clicks, Conversions, Etc. </li></ul></ul><ul><li>Call Tracking </li></ul><ul><ul><li>Caller Detail (Name, Address, Phone) </li></ul></ul><ul><ul><li>Calls Answered, Missed, things By Date </li></ul></ul>
  16. 19. SEO Investment Organic Traffic Cost Organic Traffic Performance PPC Cost & Traffic
  17. 20. Advantages of SEM <ul><li>Highly Measurable </li></ul><ul><li>Make Changes on the Fly </li></ul><ul><li>Take Orders 24/7 </li></ul><ul><li>Low Cost of Entry </li></ul><ul><li>Cost Effective </li></ul>
  18. 21. Thanks For Your Time !