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1. Think, learn & re-learn?
Where	
  are	
  you	
  now?	
  
What	
  do	
  you	
  want	
  to	
  
achieve?	
  
	
  
 
	
  
2.	
  Gain	
  a	
  be6er	
  understanding	
  of	
  
your	
  target	
  market(s)
3.	
  Be	
  clear	
  about	
  where	
  you	
  want	
  	
  
to	
  be
And	
  define	
  the	
  offer	
  
that	
  helps	
  you	
  achieve	
  
your	
  purpose	
  
4.	
  Make	
  necessary	
  improvements
Meet	
  your	
  customer	
  
needs	
  be6er	
  and	
  stay	
  
ahead	
  of	
  your	
  compeGGon	
  
Position your brand
What	
  sets	
  you	
  apart?	
  
What	
  is	
  your	
  personality?	
  
	
  
5. Define your offer
6. Position your brand
What	
  sets	
  you	
  apart?	
  
What	
  is	
  your	
  personality?	
  
	
  
7. Develop your identity
8. Create a plan for promotion
What	
  is	
  markeGng?	
  
9. Shout from the rooftops!
10. Measure, learn & adapt
Kathryn Woolf | Made Open
Kathryn
@madeopen.co.uk
01323 259986
madeopen.co.uk
@madeopenltd
Kathryn Woolf | Made Open

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