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Social Media Crash Course
Goals 1) Today’s landscape 2) Who are the players? 3) How Obama & Congress are utilizing 3) Tools you can use
The Landscape
40 million active on social networks
Fastest Growing Twitter - 343% Tagged - 330% Ning - 251% LinkedIn - 193% Last.fm - 121% Facebook - 116% Source: Nielsen On...
Most Popular in 2008 Blogger - 222 million Facebook - 200 million MySpace - 126 million Wordpress - 114 million Windows Li...
276% growth of Facebook profiles created by 35-54 year olds in the last 6 months
193% growth of Facebook profiles created by 55+ year olds in the last 6 months
$46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
The players & tools
Facebook
Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
Facebook Facebook Ads: A Microtargeting dream
Facebook
Facebook
Twitter What the heck is it?
Twitter Share what you’re interested in
Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
Twitter Who is participating?
Twitter Who is participating?
Twitter Who is participating?
Twitter Who is participating?
Twitter Some tools to help
YouTube/Flickr
YouTube
YouTube
Qik
Flickr
WhiteHouse.gov
HealthReform.gov
Recovery.gov
LinkedIn
LinkedIn Social Network for business people
LinkedIn Social Network for business people
Questions? dcigroup.com/socialmedia * @katieharbath
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Socialmediapresentation

  1. 1. Social Media Crash Course
  2. 2. Goals 1) Today’s landscape 2) Who are the players? 3) How Obama & Congress are utilizing 3) Tools you can use
  3. 3. The Landscape
  4. 4. 40 million active on social networks
  5. 5. Fastest Growing Twitter - 343% Tagged - 330% Ning - 251% LinkedIn - 193% Last.fm - 121% Facebook - 116% Source: Nielsen Online Press Release, 9/2008
  6. 6. Most Popular in 2008 Blogger - 222 million Facebook - 200 million MySpace - 126 million Wordpress - 114 million Windows Live Spaces - 87 million Yahoo Geocities - 69 million Flickr - 64 million hi5 - 58 million Orkut - 46 million Six Apart - 46 million Source: comScore
  7. 7. 276% growth of Facebook profiles created by 35-54 year olds in the last 6 months
  8. 8. 193% growth of Facebook profiles created by 55+ year olds in the last 6 months
  9. 9. $46,893,000 Amount Obama’s YouTube video views during election are worth if they’d been put on television
  10. 10. The players & tools
  11. 11. Facebook
  12. 12. Facebook Profiles - Individuals Groups - Grassroots Causes - Non-Profit Pages - Public Orgs/Businesses
  13. 13. Facebook Facebook Ads: A Microtargeting dream
  14. 14. Facebook
  15. 15. Facebook
  16. 16. Twitter What the heck is it?
  17. 17. Twitter Share what you’re interested in
  18. 18. Twitter Who is participating? Every day people Newspapers Businesses Non-Profits Elected Officials
  19. 19. Twitter Who is participating?
  20. 20. Twitter Who is participating?
  21. 21. Twitter Who is participating?
  22. 22. Twitter Who is participating?
  23. 23. Twitter Some tools to help
  24. 24. YouTube/Flickr
  25. 25. YouTube
  26. 26. YouTube
  27. 27. Qik
  28. 28. Flickr
  29. 29. WhiteHouse.gov
  30. 30. HealthReform.gov
  31. 31. Recovery.gov
  32. 32. LinkedIn
  33. 33. LinkedIn Social Network for business people
  34. 34. LinkedIn Social Network for business people
  35. 35. Questions? dcigroup.com/socialmedia * @katieharbath

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