1. Advance Adwords Strategies By Kaushal Shah

2. Keywords

3. Keyword Matches Broad Match Phrase Match Exact Match Negative Match Modified Broad

4. Quality Score Quality Score Parameters Account History Historical CTR Keyword Relevancy Quality of Landing Page Geo-Location Targeting

5. Advanced Advert Display Site Links

6. Advanced Advert Display Review Integration

7. Advanced Advert Display Map Integration

8. Advanced Advert Display Mobile Ads

9. Advanced Advert Display Banners

10. Landing Page Landing Page Parameters Keep It Simple Product / Service Focused Testimonials Call To Action Enquiry Form

11. Ad Rank Formula AdRank = Max. CPC x Quality Score

12. Actual CPC Calculation Actual CPC = (AdRank to hit /Quality Score of Advertiser) + $.01

13. ROI Calculation

14. Good Practices Must Do’s Clear Objective Specific Target Market Tightly Knit Adgroups Use of DKI Proper Landing Page

15. Bad Practices Must Not Do’s Homepage as Landing Page Generalized Ad Copy Automatic Bidding Broad Match Keywords Too Much Text Bid On Trademark Words Bid Higher If Not Needed

16. Questions

17. Thank You ShahKaushal.Com contact@shahkaushal.com Facebook.Com/kaushalshah Twitter.Com/KaushalShah Diim.In kaushal@diim.in Facebook.Com/diimindia Twitter.Com/diimindia