1. Lesson 3 RESEARCH METHODS 1

5. The searching for and gathering of information and ideas in response to a specific question The set of methods used to address a particular research problem research methodology

6. Research data that has been previously collected, analysed and published in the form of books, articles, etc. Original research to collect new raw data for a specific reason. This data is then analysed and may be published by the researcher. Society Groups Individuals Poll Survey Focus Group Interview Library Web Databases Research Approach Research Source Research Method Primary Secondary Literature review

7. Involves collecting and measuring data Often requires large data sets. For example, large numbers of people. Uses mathematical methods to analyse data Aims to achieve objective/scientific view of the subject Quantitative Involves understanding human behaviour and the reasons behind it Focus is on individuals and small groups Objectivity is not the goal , the aim is to understand one point of view, not all points of view Qualitative Primary Approaches

8. Quantitative Qualitative Primary Approaches Poll Survey Focus Group Interview Poll Survey Survey Focus Group Interview

10. New Coke Disaster

14. * Currency - How recent is the information? Are there more recent updates available? Is it current enough for your topic? (CRAP Test 2008) Evaluating Secondary Sources

15. * Reliability - Is content of the resource primarily opinion? Is it balanced and evidenced? Does the creator provide references or sources for data or quotations? (CRAP Test 2008) Evaluating Secondary Sources

16. *Authority - Who is the creator or author? What are his/her credentials? Is he/she an expert? Who is the published or sponsor? Are they reputable? (CRAP Test 2008) Evaluating Secondary Sources

17. * Purpose/Point of View - Is it promotional or educational material? Are there advertisements on the website? Is this fact or opinion? Who is the intended audience? (CRAP Test 2008) Evaluating Secondary Sources

19. Internet Sources

21. Internet Sources

22. Internet Sources

24. REFERENCES Collins, H 2010, Creative Research , AVA, London. CRAP Test 2008. Retrieved 12 January 2011 from http://loex2008collaborate.pbworks.com/w/page/18686701/The-CRAP-Test Summers, J & Smith, B 2003, Communication skills handbook: how to succeed in written and oral communication , 5th edn, John Wiley & Sons, Australia. Visocky O’Grady, K & Visocky O’Grady, J 2009, A Designer’s Research Manual , Rockport, USA.

26. Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)

28. Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)

30. Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)