Robins books

1. Principles of
Management
Prepared by:
Mehwish Farooq

2. Learning Outcomes
 How organization use managerial resource to
achieve organizational goals
 Distinguish among four functions of management
and its practice
 Recognize the interpersonal, informational, and
decisional roles played by top level managers.
 Apply the general skills needed to carry out
managerial responsibilities.
 Integrate the major elements from the various
perspectives of management theory.


3. Why study Management
 Help how to work and deal with co-workers
and in group team
 How to lead co-workers
 Solve conflicts between them
 Achieve team goals
 Increase performance

4. ……
 Job of management is to help an
organization make the best use of its
recourses to achieve its goals

5. Definition
 According to Harold Koontz,
“Management is an art of getting things done
through and with the people in formally
organized groups. It is an art of creating an
environment in which people can perform
and individuals and can co-operate towards
attainment of group goals

6. Definition
 The attainment of organizational goals in
an effective and efficient manner through
planning , organizing , leading , and
controlling organizational resources.

7. Definition
Simply Management is Manipulation of
resources to achieve objectives
Resources:4Ms
Men
Material
Money
Machine

8. Functions of Management

9. Planning
 Choose appropriate organizational goals
and courses of actions to best achieve
those goals
 Decide which goals organization will pursue
 Decide strategies to achieve those goals
 Decide how to allocate resources to
achieve organizational goals

10. Planning
Example
Dell goal to sell an inexpensive PCs
Undercut the prices charged by other
companies like apple, compaq
Sell directly to customers by telephone
Micheal dell acllocate $5,000 to buy labour
and other resources

11. ……
 In 2000s HP, Apple , Acer achieve
competitive advantage over Dell
performance, style and pricing
Dell follow low cost strategy
HP and Acer also lowered their cost, Dell
lost its competitive advantage

12. Organizing
 Determining what needs to be done, how it
will be done and who is to do it
 Organize people into deptt according to job
specific tasks
 Example
 Michael Dell hired 100 employees in start
 Later after success he made more complex
structure

13. Leading
 Leadership involves managers using
their powers , personality, influence
and communication skills to
coordinate people
 outcome of leadership is highly
motivated and committed workforce

14. Controlling
 Monitoring activities to ensure that they are
accomplished as planned
Example
HP and Acer learned how to reduce
operational cost
Dell lost its competitive advantage

15. Levels of management

16.  Top Level Manager
(Strategic Managers)
 The firm’s senior executives
with overall responsibility for
the firm.
 Developing the company’s
goals
 Focus on long-term issues
 Emphasize the growth and
overall effectiveness of the
organization
 Concerned primarily with the
interaction between the
organization and its external

17. .
Middle Level Managers
(Tactical Managers)
Responsible for translating the
general goals and plans
developed by strategic
managers into specific
objectives and activities.
 Shorter time horizon
 Coordination of resources

18. First Line managers
 Supervise work of non-managerial
employees
 Shift manager, district manager,
department manager

19. Managerial skills
 Conceptual skills
 Human skills
 Technical skills

20. Conceptual skills
 Top managers require best conceptual skills
 Primary responsibility about planning and
organizing
 Formal education and training help to develop
managerial skills
 Steve job choose as CEO of apple because of his
ability to identify new opportunity

21. Human skills
 Ability to understand, alter, lead and control
behavior of others
 Ability to motivate , communicate and coordinate
with people
 Learned through training as well as with experience

22. Technical Skills
 Job specific skills required to perform particular type
of work
 e.g manager of restaurant may be need cooking skills
 Accounting and book keeping skills to keep record
of recipts and cost
 Aesthetic skill to keep the restaurant looking
attractive for customer

23. Management Level and SkillsManagement Level and Skills

24. Competitive
Advantage
Cost
Competitiveness
SpeedQuality
Innovation
Managing For Competitive Advantage

25. Managing For Competitive Advantage
 Cost competitiveness
 costs are kept low enough so that you can realize profits and price
your products at levels that are attractive to consumers
 key is efficiency - accomplishing goals by using resources wisely and
minimizing waste
 Quality
 excellence of a product, including its attractiveness, lack of defects,
reliability, and long-term durability
 importance of quality has increased dramatically
 must identify specific elements of quality to correct problems, target
needs, and deliver world-class value

26. Managing For Competitive Advantage
 Speed
 often separates winners from losers in world competition
 speed became a vital requirement in the 1990s
 requirement has increased
 Innovation
 the introduction of new goods and services
 important to adapt to changes in consumer demands and
to new sources of competition
 Best managers and companies delivering all four