Recently presented a lunch and learn about Transmedia with my colleague Robert Moritz.

1. TRANSMEDIA
SSLA Transmedia Lunch + Learn
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2. DEFINITIONS
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3. ‘Transmedia is a fancy word for a simple concept: telling stories across
multiple platforms.”
- Tim Kring, creator, ‘Heroes’
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4. STORYTELLING
Stories give us context and context helps us with understanding.
We are wired for narrative construction

5. STORYTELLING
They also inspire and motivate people to action

6. TRANSMEDIA = DIGITAL STORYTELLING
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7. HISTORY
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8. STORYTELLING YESTERDAY
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9. 9

10. BUT ONE THING REMAINS THE SAME
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11. BUT ONE THING REMAINS THE SAME
the story
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12. ORIGINS OF TRANSMEDIA COME FROM TWO CAMPS:
FILMMAKING + GAME DESIGN
Write a story for your brand and let people talk about it.
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13. “TRANSMEDIA DOESN’T JUST
PROMOTE A PRODUCT:
IT BECOMES PART OF THE PRODUCT”
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14. RETHINKING STORYTELLING
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15. THE REAL WORLD
AS PLATFORM
(OR, BRIDGING
THE DIGITAL/
PHYSICAL DIVIDE)
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16. “The simple fact is, we’re physical creatures. We’re
hardwired to respond to cues in the physical
environment. That’s not going to change.”
—Frank Rose
Author of The Art of Immersion
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17. 17
NIKE CHALKBOT

18. EA SPORTS
BALLS TO BRITS
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19. JAY-Z & BING DECODED
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20. SWEDISH POSTAL’S “STEFFAN THE SWOPPER”
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21. FACEBOOK LIKEBELT
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22. “As connected devices and
services continue to develop,
filmmakers will be able to
place a story layer over the
real world. Inanimate objects
and physical locations will
become an opportunity to
extend stories and engage
audiences in ways that propel
21st-century storytelling."
—Lance Weiler
Story Architect
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23. A STORYWORLD, NOT A STORYLINE

24. PARTICIPATION
MULTI-PLATFORM, NOT CROSS-PLATFORM

25. BLURRING OFFLINE/ONLINE EXPERIENCES
PARTICIPATION
http://www.youtube.com/watch?v=z5w2CNB9clw

26. GAMING MECHANICS + AUDIENCE-DRIVEN
NARRATIVE

27. SO WHAT?
why does all of this matter?
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28. VALUE TO BRANDS?

29. DIGITAL STORYTELLING ALLOWS US TO
TRANSFORM...
STATIC CONTENT
PASSIVE AUDIENCE
INFORMATIVE MESSAGES
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30. DIGITAL STORYTELLING ALLOWS US TO
TRANSFORM...
STATIC CONTENT DYNAMIC CONTENT
PASSIVE AUDIENCE PARTICIPATION
INFORMATIVE MESSAGES INTERACTIVE MESSAGES
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31. THE KEY HERE IS CONTEXTUALIZED CONTENT
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32. THE STORY IS OUR CONSTANT
BUT TELLING THIS STORY IS OUR VARIABLE
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33. THANKS
See you on the internets.
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