1. Mr. Antonio Delgado
July 16, 2012
GJC Audio-Visual Room

2. The Link
July 16, 2012 Vol.1 Issue 1
NEWS is information
about current events
printed in newspapers
or broadcast by the
media.
--Microsoft Encarta,
2009.

3. The Link
July 16, 2012 Vol.1 Issue 1
 Recent information
 Current events
 Somebody or something interesting
 Something previously unknown

4. The Link
July 16, 2012 Vol.1 Issue 1
 Timeliness
 Proximity or Nearness
 Significance
 Prominence
 Oddity or Unusualness
 Conflict
 Progress

5. The Link
July 16, 2012 Vol.1 Issue 1
 Classroom story
 Enrolment story
 Meeting story
 Program/Party Story
 Honor roll

6. The Link
July 16, 2012 Vol.1 Issue 1
 Awards story
 School Improvement story
 Election story
 School Organization/Club story
 Out-of-School Activity

7. The Link
July 16, 2012 Vol.1 Issue 1
 Accuracy
 Brevity (briefness)
 Clarity
 Objectivity

8. The Link
July 16, 2012 Vol.1 Issue 1
 offices, departments, library
 School calendar
 Invitations and Memos
 Different clubs and organizations
 Sports teams
 Students and teachers
 Community

9. The Link
July 16, 2012 Vol.1 Issue 1
 Straight news –
consists of facts
reported without
elaboration
 News feature – based
on facts; writer may
give his impressions,
may describe and
narrate without
resorting to biased
opinion

10. The Link
July 16, 2012 Vol.1 Issue 1
Most interesting or The Inverted
most important Pyramid of news
Least
suggests that
interesting news be told in
or least order of most
important interesting or
important to least
interesting or
important

11. The Link
July 16, 2012 Vol.1 Issue 1
Inverted Pyramid of News

12. The Link
July 16, 2012 Vol.1 Issue 1
I’LL TAKE THE
LEAD!

13. The Link
July 16, 2012 Vol.1 Issue 1
 The 1st paragraph: Most
important part of the
article, summarizes the
story
 The Hook: Arouses the
readers interest
 Answers right away the
most important
questions: 5 W’s and 1 H

14. The Link
July 16, 2012 Vol.1 Issue 1
There are two kinds of
lead: the straight and
novelty leads.
Depending on the nature
of the story and its
driving news elements,
a straight lead can
focus on one or a few
of the six question
words.

15. The Link
July 16, 2012 Vol.1 Issue 1
 Who?
 What?
 When?
 Where?
 Why?
 How?

16. The Link
July 16, 2012 Vol.1 Issue 1
 Many students in GJC are getting bald early.
 The GJC board had a meeting.
 The meeting was held last night.
 They ate chicharon during the meeting.
 One of the causes of baldness might be the
wearing of caps.
 The board passed a resolution banning the
wearing of hats in the school.
 The board voted 9-1 in favor of the
resolution.

17. The Link
July 16, 2012 Vol.1 Issue 1
Who? — The school board passed a
resolution last night banning the wearing
of caps in all school buildings.
What? — Cap wearing was banned in
all school buildings last night after
the school board passed a new
resolution.

18. The Link
July 16, 2012 Vol.1 Issue 1
Where? — In General de Jesus College last
night, the school board passed a
resolution to ban the wearing of caps in
all school buildings.
When? — Last night, the school board
passed a resolution banning cap wearing
in all school buildings.

19. The Link
July 16, 2012 Vol.1 Issue 1
How? — By a 9-1 margin last night, the
school board passed a resolution banning
cap wearing inside the school premises.
Why? — Citing a pattern of early-onset
baldness in GJC students, the school
board last night passed a resolution that
restricts cap wearing in all school
buildings.

20. The Link
July 16, 2012 Vol.1 Issue 1
Astonisher Lead
Better attend your classes on November 5!
Contrast Lead
Twenty years ago, he was the school’s
janitor. Now, he came back to become the
college dean.
Epigram Lead – verse, quotation
Like father, like son…

21. The Link
July 16, 2012 Vol.1 Issue 1
Picture Lead – describes to create a mental
picture of the subject.
The new dean, although only in his 30s,
is already silver-haired.
Background Lead – describes the setting
Decorated with buntings and multi-
colored lights, the quadrangle became a
grand setting for a barrio fiesta as GJC
celebrated its…..

22. The Link
July 16, 2012 Vol.1 Issue 1
Parody Lead – a parody of a well-known song
or poem
Never say never…
This must be far away from the mind of
a 45-year old man who killed himself..
Punch Lead - short, forceful, explosive
God is dead!

23. The Link
July 16, 2012 Vol.1 Issue 1
Quotation Lead
―Ignorance, not poverty, causes
malnutrition.‖
Thus revealed former Isabela governor
Grace Padaca to …
Question Lead
Who will be the next CSC governor? The
answer will be known on…

24. The Link
July 16, 2012 Vol.1 Issue 1
 Pack the most important info in
one sentence
 Start with the most important or
unusual idea of the news event.
 Go direct to the point

25. The Link
July 16, 2012 Vol.1 Issue 1
 Rarely use the ―when‖ and
―where‖ leads
 Use less than 30 words
 Avoid starting with articles:
a, an, the
 Do not mention names in the lead
unless the person is well-known

26. The Link
July 16, 2012 Vol.1 Issue 1
WHAT A
GREAT BODY!

27. The Link
July 16, 2012 Vol.1 Issue 1
 The details of the lead
 Arranged from most important
to the least important
 One sentence, one paragraph
 Sentences are generally less
than 25 words
 Include quotations from at
least two different people

28. The Link
July 16, 2012 Vol.1 Issue 1
 Make sure your facts are accurate
 Keep your sentences short.
 Use the SVO formula
 Be specific.
 Avoid long and complex words.
 Write in the third person.
 Use adjectives sparingly.
 Do not editorialize.

29. The Link
July 16, 2012 Vol.1 Issue 1

30. The Link
July 16, 2012 Vol.1 Issue 1

31. The Link
July 16, 2012 Vol.1 Issue 1
POINTERS:
5 W’s and 1 H
 Quotations
 Details
 One paragraph, one sentence