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Cloud platform for indexing andcontent-based retrieval of multimedia information KBK Group LLC Novosibirsk, Russia - 2012

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Technology Background• Search engines have problems with processing billions of images, especially those generated by social networks (when aimed at filtering forbidden images, providing complex search functionality, etc.).• There is a nascent pipeline of developments dedicated to information search using graphic information.• The image search technology called ImmenseLab.com (Image Search Engine Laboratory) is an application based on fundamental research in novel database structures and indexing techniques. © KBK Group LLC 2012

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Benefits of Technology• Benefits for subscribers and licensees: – Compact indexing translates into small capital investment needed to process large databases: • High performance compact indexes: these indexes are 100 times more compact than B-Tree indexes and provides retrieval rate that is 100 times higher than that of B-Tree indexes. – Great Multitude of Images • Indexed database can contain hundreds of billons of images. – Efficient multitask search can be carried out simultaneously by a wide range of criteria in databases containing dozens of billions of images. © KBK Group LLC 2012

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Benefits of Technology (cont.)• Benefits for end-users: – Advanced Control • A user can control the search by selecting search methods and criteria before the search and by adjusting search accuracy on the fly. – High-Performance Ranking • High-performance ranked image search by pattern through building a result set of images depending on similarity rate. © KBK Group LLC 2012

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SaaS Architecture of the Image Indexing and Search System at Service Provider’s End Cloud Server of KBK’s Client - Service Provider1) 2) 2) 3) 2) 3)Clients (end users of KBK Cloud Services) – 1) Corporate Server, 2) Mobile Client,3) Local stations. © KBK Group LLC 2012

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At KBK’s Client’s End• Database of source images in which search should be arranged.• KBK installs a hashing agent – a software that computes signatures of images with the use of different methods and ensures communication between a client’s and KBK’s servers.• Hashing agent computes signatures, forms a signature database and transmits it to the cloud server of KBK Group where the signature database is indexed in order to arrange similar image search. – NB: Signature is a digital code of the image (in our case it is an integer of 8 bytes). © KBK Group LLC 2012

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Functionality of KBK’s Cloud– The cloud hosts an indexing software that forms an indexed database of image signatures for each client of KBK.– The cloud stores indexed database of image signatures pertaining to each particular client.– The cloud allows to arrange simultaneous queries to all client’s indexed databases.– The cloud also hosts the software that manages data exchange between KBK’s cloud and a client’s server. © KBK Group LLC 2012

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How does KBK provide its services? End users of client’s services Signature of an image used as aClient’s Server search quety SaaS Cloud Server – KBK Group Hashing agent Indexing software Database of images Collection of Indexed Indexed thumbnails Pointers to database of database of identical and image image similar images in signatures of signatures of Signature the database of client 1 client N database signatures © KBK Group LLC 2012

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Cloud service procedure• An end user of a client sends a query that is an image to the client’s server.• Hashing agent computes a signature of the query image and transmits it to KBK’s cloud. The search software of the cloud returns descriptors of identical and similar images and transmits this array to the client’s server.• The client uses image descriptors to return sources images to query page of web-client of the end user. © KBK Group LLC 2012

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Signature computation technology depends on a nature of images Faces, portraits Painting and graphic arts Logos and trademarks Science and Space Pictograms and symbols Nature and landscapes objects © KBK Group LLC 2012

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Advantages of technology for KBK’s clients• Source databases of images is stored on a clients’ servers and are not shared with KBK or any other entities.• No need to develop their own search engines and store indexed databases.• Clients provide new content-based services to their end users.• Third parties can develop novel algorithms for signature computing and use them with indexing software in order to search images of specific nature (for instance, for screening particular images or other purposes)• Billing for actually used services. © KBK Group LLC 2012

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Advantages for end users• End users can use augmented search services through search of similar images, similar graphic information, artifacts, etc.• An opportunities to search in extremely large databases containing billions of images.• High performance of service provider.• Billing for actual services. © KBK Group LLC 2012

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Advantages for KBK Group• Proprietary indexing software is not transferred to client’s servers.• An opportunity to serve large number of clients simultaneously with minimum capital investment.• Expanding application areas due to cooperation with third parties developing software based on image processing and recognition technologies.• Expanding application sectors to science, security, arts and cinematography and gaming industry. © KBK Group LLC 2012

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Prospective markets and applications• Image search systems in large databases located on personal computers and servers of global networks.• Technical vision systems and computer vision systems.• Robotics.• Systems for automated image and video analysis.• Systems for creating, classification and organization of archives of digital images and video data as well as documents containing digital images and video data. © KBK Group LLC 2012

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KBK Group’s product / service line• Cloud platform for third-party developers and/or third-party applications involving image search.• Internet search services (cloud services through SaaS).• Internet search systems.• Intranet applications for local and corporate networks.• Desktop applications. © KBK Group LLC 2012

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Prospective licensees• Social media and encyclopedias• Image and photo stocks• E-commerce operation• Search engine developers © KBK Group LLC 2012

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2-tier monetization strategy• Commercialization model: development of an image search engine and specialized services aimed at search for graphic information1. Monetization through existing partner programs: – Amazon https://affiliate-program.amazon.com/ – eBay https://ebaypartnernetwork.com/files/hub/en- US/index.html – LinksShare http://www.linkshare.com/ – Other services. © KBK Group LLC 2012

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2 stage of monetization• KBK Group will single out particular successful services, will transfer them into affiliated companies and will raise investment for development of these companies.• Large licensees will be signed such as Internet search engines, corporations developing database processing software (Autonomy, etc.), media groups and other large players. © KBK Group LLC 2012

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1st and 2nd stages of monetization KBK Group Software Developer and Licensor Online Marketing Portal & Media, Internet Shops Travel Gaming Industry Services Encyclopedias News eBay LinkShare Thomas Cook Alawar International Amazon …. Wikipedia …. …. TaoBao ….. ….. ….. ….. Licensees – B2C businesses – subsidiaries of KBK Group LLC1st Stage Internet Search Online Marketing Internet Shops …. Engines Services Licensees – Third Parties – Licenses for SaaS Search Services2nd Stage © KBK Group LLC 2012

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Present state of the technology• Technology is protected by know-how and new patent application filed to the Russia Patent Office in the end of 2011.• Corporate website www.kbkgroup.org has been developed and mock-up of Internet service launched on www.immenselab.com © KBK Group LLC 2012

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KBK Group’s Strategy Implementation• Further development of the technology.• Development of applications for demonstration of commercialization potential.• Development of hardware.• Development and protection of IP rights.• Development of brands.• Marketing of services. © KBK Group LLC 2012

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Investment offer• KBK Group raises private investment to match Skolkovo Grant Policy in return for minority shareholding in the company. © KBK Group LLC 2012

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Contacts• KBK Group LLC – Email: invest@kbkgroup.org – Web: www.kbkgroup.org, www.immenselab.com © KBK Group LLC 2012