4. 845M active users 190M users 150M users 155 million blogs
483M log in each 65M tweets per 2 billion searches 2 million posts
day day for people a year indexed every day
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15. What To Do When
You Don’t Have Much Time
• Set up a LinkedIn profile.
• Listen to what’s happening online.
• Participate.
• Create a community.
16. Don’t Do This To Save
Time
• Start posting without listening.
• Automate cross-posting between sites.
• Be absent & disengaged.
17. A Word About Policies
• Start with http://socialmedia.policytool.net/
• Edit the boilerplate language as
necessary.
• Examples
– LSNTAP - http://lsntap.org/tech-library/social-media
– AARP - http://www.slideshare.net/tammygordon/aarp-social-guidelines2010
– Red Cross - https://sites.google.com/site/wharman/social-media-strategy-handbook