How to match the buyer journey with what your targets really want. How to give them what they want when they want it - and move them from unaware to customers and ardent fans. Find more useful hints athttp://www.technoledge.com.au/b2b-blog

1. CONTENT
MARKETING
in the
real world
Real? Yes please

2. WITH SO MUCH HYPE,
WHERE DO YOU START?
Think about what YOU want…

3. Contacts who
don’t know you
or if you could
help them?
Or Customers who
rave about you?

4. HOW DO YOU
GET THEM THERE?
Give them what they want

5. THEY want to
Look around
Gather data
Understand better
See who can help
Make a shortlist
Make the right choice
Be happy forever

6. YOU want to
Attract them
Engage them
Inform them
Show them
Convince them
Close them
Keep & grow
them forever

7. Your
CONTENT
drives every
stage
confirms SALES OPPS
signs up CUSTOMERS
builds
TRAFFIC, BRAND
& THOUGHT
LEADERSHIP
micro-converts
& gathers DATA
generates LEADS
qualifies PROSPECTS
retains & converts
them to FANS

8. GREAT CONTENT
PPC, Blog Posts,
Social Media,
Media releases,
SEO’d web content
Calls to Action,
Landing pages
White Papers, e-Books, Videos,
FAQ, Slideshares
Webinars, Demos, Spec Sheets,
Brochures, Feature Comparisons,
ROI & Problem-solving Guides
Case studies, References,
Trial, Proof of Concept
Proposal, Contract,
Implementation & Training guides
How to get more Value, Functions & Scale,
Feedback Surveys, Customer only,
Peer2Peer & Partner events
Give them WHAT
they want
WHEN they want it

9. YOUR CONTENT
Find you
Find out about you
Understand you
See how you help
Shortlist you
Choose you
Rave about you
THEY YOU
PPC, Blog Posts,
Social Media,
Media releases,
SEO’d web content
Calls to Action,
Landing pages
White Papers, e-Books, Videos,
FAQ, Slideshares
Webinars, Demos, Spec Sheets,
Brochures, Feature Comparisons,
ROI & Problem-solving Guides
Case studies, References,
Trial, Proof of Concept
Proposal, Contract,
Implementation & Training guides
How to get more Value, Functions & Scale,
Feedback Surveys, Customer only,
Peer2Peer & Partner events

10. RESULT?
Success. Everyone’s happy.

11. SO, WHY NOT
GET STARTED?
If you need a hand,
give us a call

12. Call us
(02) 9909 0246
info@technoledge.com.au
Check us out
www.technoledge.com.au
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