1. Building a Profitable Menu Brisbane 2010 Ken Burgin ProfitableHospitality.com

2. $3.00 cost $6.00 cost 30c $ 18.00

3. $3.00 $6.00 30c $18.00 Cost 10% Profit 90% Cost 33% Profit 67%

4. $3.00 $6.00 30c $18.00 Profit $2.70 Profit $12

5. How do know what it really costs?

6. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B

7. You need Profitable and Popular Menu Items Popular $$ Profit Best position here... High High Low Low X X X X X A D C B

10. Magic money making ingredient...

13. Big Protein

18. Price formula?

21. Recipe Person Main Course Barbeque Dessert Person different ways a menu is read

25. Decoy Price Wagyu Beef with Sand Crab $29.90

26. Zen Flathead w. fries & salad

27. Fish & Chips: Crispy-fried Flathead fillets with golden fries & salad

28. $9.00 $9.50 $9.80 9 9.5 9.80

29. $9.00 $9.50 $9.80 9 9.5 9.80

43. The new way…

44. Reprint in a flash Menu or summary on the website Download as a PDF* Readable in low light Souvenir handouts Photos tell the story

45. S.P.O.

48. The Profit Layers... Know the $ Profit Popular & Profitable Sell Water Alternatives to Big Protein Better Plate Display Sugar, Air & Water Words that Sell Page Layout Price Shapes Selling Scripts

49. Thanks! Ken Burgin ProfitableHospitality.com