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Social Media and Patient education

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Presentation on social media in health care for the Infusion Nursing Society Annual Conference (INS#2016) in Fort Lauderdale, FL.

Publicado en: Salud y medicina

Social Media and Patient education

  1. 1. Social Media and Patient Education Kevin A. Clauson, Pharm.D. #INS2016 @kevinclauson
  2. 2. Taking the social media temperature of the room
  3. 3. @kevinclauson
  4. 4.
  5. 5. 1. List several platforms of social media. 2. Discuss the impact social media have had in health care education for patients. Objectives
  6. 6. Social media platforms & usage #INS2016
  7. 7. Content-sharing applications (e.g., YouTube, Wikipedia, blogs, and Twitter) Relationship-building applications (e.g., social networking websites like Facebook and LinkedIn) Currents in Pharmacy Teaching and Learning 2015;7:804–810.
  8. 8. 92% of online adults globally have at least one GlobalWebIndex Q4 2015; Internet Users aged 16-64; n=51,087 78% say they are active users of social media
  9. 9. Adults using social media platforms 72% 31% 28% 25% 23% 17% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Pew Research Center. Mobile Messaging and Social Media 2015, n~1,907 (US adults). Facebook Pinterest Instagram LinkedIn Twitter Snapchat Tumblr
  10. 10. Mobile user engagement with social media 30.3 8.5 8 7.1 4 2.7 Adapted from Data sources: comScore, Morgan Stanley Research; United States Q4 2015 Facebook Snapchat YouTube Instagram Pinterest Twitter Mobile minutes (per user) spent with social media platforms (per day)
  11. 11.
  12. 12. If you only remember things
  13. 13. Over 1/3 of all time spent online is spent on social media sites Nielsen 2014, GlobalWebIndex 2015
  14. 14. Facebook is still the 800lb gorilla in social media
  15. 15. Educating our patients about social media identities #INS2016
  16. 16. More than 50% of hiring managers use social media to screen candidates (1/3 found info caused them to hire) Harris Interactive/CareerBuilder Social Media Recruitment Survey, 2015.
  17. 17. 1% 2%8% 48% 41% All the time Most of the time Sometimes Rarely Never Don’t know/Can’t say Less than half of HR/ job recruiters verify reputational information found online “all the time” Source: Online Reputation study (for Data Privacy Day) 2010
  18. 18. Eight percent of companies have Fired Employees due to issues with social media sites
  19. 19. Privacy & Selfies
  20. 20. Employer halts insurance payments due to Facebook pic Health insurer cited ‘evidence’ that Facebook picture of her relaxing on beach demonstrated woman was no longer suffering from major depression
  21. 21. Inappropriate social media posts by nursing home workers Number of instances since 2012 = 37 Platforms implicated Snapchat>Facebook>Instagram Social media violations Posting residents’ pictures (explicit and non- explicit), video and images of elder abuse Consequences Criminal charges, government inspection reports, news stories, Senate inquiry
  22. 22. A social media policy in <140 characters Don’t Lie, Don’t Pry Don’t Cheat, Can’t Delete Don’t Steal, Don’t Reveal - Farris Timimi, M.D., medical director for the Mayo Clinic Center for Social Media
  23. 23. Health care education & behavior change for patients #INS2016
  24. 24. Heatmap: studies on outcomes of contemporary social media use in chronic disease Stroke CLRTI Cancer Depression Obesity Diabetes HD Support 2 1 Facebook 2 2 1 Twitter 1 1 YouTube 4 1 4 Blogs Patient Education 1 3 2 1 2 Wikis 2 YouTube 1 1 1 Blogs Diagnosis 1 4 Facebook Disease Management 2 1 1 Facebook 1 Twitter Disease Modification 1 1 2 Facebook 1 Twitter 1 Blogs Adapted from: Am J Med 2015; 128(12):1335-50. CLRTI = chronic lower respiratory tract infection; HD = heart disease. Note: Numbers represent article totals, while colors represent net outcomes at the intersection of each row/column (green = positive, red = negative, yellow = neutral or undefined).
  25. 25. Harnessing social media for health promotion and behavior change Health Promot Pract 2013;14(1):15-23.
  26. 26. Silent Generation Baby Boomers Generation X Generation Y Generation Z Birth Dates 1900-1946 1947-1964 1965-1982 1983-1991 1992-2010 Description Greatest Generation Me Generation Latchkey Generation Millennials Net Generation Attributes Self- sacrifice Workaholic Skeptical Hopeful Digital natives Likes Respect for authority Work Ethic Work-life balance Public activism Online socializing Dislikes Waste Laziness Red tape Anything slow Lack of connection Educating the Net Generation, 2005.
  27. 27. Three Things To Know About and Stent Advert 1. $7500 investment for video 2. Generated over 1.5 million views and 12,000 ‘Likes’ 3. Increased the number of site hits for company by >180%
  28. 28. 140 Uses for Twitter in Health Care
  29. 29. Systematic review of social media uses for health communication (n=98 studies) Uses of social media for health communication General Public Patients Health Professionals Provide health information on a range of conditions    Provide answers to medical questions    Facilitate patient-patient and patient-health professional dialogue   Collect data on patient experiences and opinions   Used for health intervention, health promotion, and health education    Reduce stigma   Provide online consultations   Adapted from: J Med Internet Res 2013;15(4):e85
  30. 30.
  31. 31. Online patient communities
  32. 32. Social media research #INS2016
  33. 33. Nurs Res 2010;59(1):11-7. Online Fathering: Use of Facebook in Combat-Deployed Troops Use of social media can assist with restoring balance to protector & provider roles; creating healthy reunions
  34. 34. Social media to detect adverse events
  35. 35. Using Twitter friends as sensors to detect global scale contagious outbreaks PLoS ONE 2014;9(4):e92413.
  36. 36. PLoS ONE 2014; 9(4): e92413. Lead time of epidemic in ‘friend’ group was 7 days before random
  37. 37.
  38. 38. #Socialgood #INS2016
  39. 39. Social good [soh-shuh l goo d] 1. a purposeful action that benefits society 2. a hashtag for use of social media or digital tools to benefit society
  40. 40. Public Health Res Pract 2015;25(2). pii: 2521517.
  41. 41. Social Media and Organ Donor Registration: The Facebook Effect Am J Transplant 2013;13(8):2059-65. Facebook gave a 21-fold boost to the number of people who registered themselves as organ donors
  42. 42. Reverse the Odds (Beat Cancer)
  43. 43. 1. There are numerous social media platforms, including age and disease state-specific ones, but Facebook remains dominant for now 2. Evidence for benefit of social media for patient education is lacking; however, its use for diagnosis, disease management and modification, and patient support is positive 3. Social media also offers promise for research and #socialgood, but is not without peril Key points
  44. 44. Social Media for Nurses: Educating Practitioners and Patients in a Networked World (ISBN 978-0826195883) A Nurse’s Guide to the Use of Social Media (National Council of State Boards of Nursing: To tweet or not to tweet? Nurses, social media, and patient care (DOI: 10.1097/01.NUMA.0000429012.15882.d9) Guidelines for using electronic and social media: The regulatory perspective (DOI:10.3912/OJIN.Vol17No03Man01) Do you use social media? A study into new nursing and midwifery graduates' uptake of social media (DOI: 10.1111/ijn.12411)
  45. 45. Questions? #INS2016 @kevinclauson