The document discusses the importance of creativity for business success and collaboration. It argues that creativity is possible for all types of work and workers. Some myths about creativity are that only geniuses can be creative and that there is a trade-off between creativity and productivity. The document provides tips for leaders to support creativity in their teams and outlines key principles for effective collaboration including trust, openness, recognition, and respect. Storytelling is presented as an effective way to communicate creatively.

1. The Art of Business Keith De La Rue SupportPoint User Conference “ Sharing the Experience” March 2009

2. Are you creative? http://www.flickr.com/photos/komatsu/

3. “ I don’t have a creative bone in my body!” http://www.flickr.com/photos/jpockele/

4. How do you view creativity? http://www.flickr.com/photos/moriza/

6. … Age 67

7. … Age 75

9. … but there are many ways to be creative…

19. A knowledge transfer toolkit

23. Do you have a story to tell? http://www.flickr.com/photos/zeevveez/

28. The one-armed boy http://www.flickr.com/photos/devcentre/