9722602陳瑩珍Jenny

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Assessing the economic value of a world heritage site and willingness-to-pay determinants: A case of Changdeok Palace Presenter: Jenny Chen 陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu March 16, 2009

Content ,[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Changdeok Palace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object]

Methodology ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Questionnaire In return for using this traditional site would you be willing to pay – more than present admission prices : (1) Yes, (2) No

Methodology Pre-test Participants 50 Korean adult visitors Duration a week (Sept. 17, 2004- Sept. 24, 2004) Main Survey Participants N/A Duration two weeks (Oct. 17, 2005– Oct. 31, 2005)

Methodology log-linear log-logit estimate the use value identify and compare WTP determinants

Results Percentage Gender Female Male 57.7 42.3 Age 20s 59.2 Residents in Seoul 59.5 Monthly household income $2000-3000 27.7 Profession student professional clerks others 32.0 20.0 16.0 32.0 Educational Level university graduate 52.5

[object Object],Results Mean WTP Value (log-linear model) 5706 Won ($5.70) Mean WTP Value (log-logit model) 6005 Won ($6.00) Aggregate use value (log-linear model) 1.93 million dollars Aggregate use value (log-logit model) 2.01 million dollars

[object Object],[object Object],Conclusion

Conclusion Restore old buildings Undertake research Renovate facilities or services Interpret visitors Promote the heritage site Reinforce current or potential users’ beliefs in the importance of cultural assets

Personal Reflection ,[object Object],[object Object],[object Object]

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9722602陳瑩珍Jenny

1. Assessing the economic value of a world heritage site and willingness-to-pay determinants: A case of Changdeok Palace Presenter: Jenny Chen 陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu March 16, 2009

10.

11.

12.

13. Changdeok Palace

14. Introduction

15.

16.

17.

18.

19. Methodology Pre-test Participants 50 Korean adult visitors Duration a week (Sept. 17, 2004- Sept. 24, 2004) Main Survey Participants N/A Duration two weeks (Oct. 17, 2005– Oct. 31, 2005)

20. Methodology log-linear log-logit estimate the use value identify and compare WTP determinants

21. Results Percentage Gender Female Male 57.7 42.3 Age 20s 59.2 Residents in Seoul 59.5 Monthly household income $2000-3000 27.7 Profession student professional clerks others 32.0 20.0 16.0 32.0 Educational Level university graduate 52.5

22. Results

23. Results

24. Results

25.

26.

27. Conclusion Restore old buildings Undertake research Renovate facilities or services Interpret visitors Promote the heritage site Reinforce current or potential users’ beliefs in the importance of cultural assets

28.

29.

9722602陳瑩珍Jenny

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9722602陳瑩珍Jenny