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The Social Media Revolution Strategy: Inbound Marketing Moore School IMBA Marketing Club
Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email
Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters
Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$
Inbound Marketing Get Found Convert Analyze
Get Found Build an online presence Develop content Publish and promote Search engine optimization
Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for PR Use Linkedin for business networking Engage in forums Start groups Build networks Bookmark
Why Facebook?
Why Twitter?
Get Found: Develop Content Blog Podcast Videos Presentations eBooks Webcasts News releases
Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr iTunes Slideshare.net GoToMeeting Delicious StumbleUpon DIGG
Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations
Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text message reminders Register for an event Order your game to be mailed
Convert:Landing Pages Microsite within your main domain Campaign focused Promote within blog, social networks
Analyze Traffic growth Channel optimization Google Analytics Facebook Insights
Google Analytics
Facebook Insights
InboundMarketing.com How to Blog Effectively for Business SEO Crash Course to Get Found Social Media & Building Community Business uses for Facebook & Linkedin Viral Marketing & World Wide Raves Advanced SEO Tactics Calls to Action & Landing Pages Inbound Lead Nurturing Successful Email Marketing PR for Inbound Marketing Twitter for Business
The Social Media Revolution
QUESTIONS?

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Moore School of Business IMBA Presentation

  • 1. The Social Media Revolution Strategy: Inbound Marketing Moore School IMBA Marketing Club
  • 2. Outbound Marketing Traditional Media TV Radio Print Telemarketing Trade Shows Direct Mail Email
  • 3. Strategy: Inbound Marketing New Media Blogs Social Networks RSS Feeds Podcasts SEO Webcasts Viral Video Opt-in Newsletters
  • 4. Inbound vs Outbound New Pull Permission Time Traditional Push Interruptive $$$
  • 5. Inbound Marketing Get Found Convert Analyze
  • 6. Get Found Build an online presence Develop content Publish and promote Search engine optimization
  • 7. Get Found: Build an Online Presence Start a Facebook fan page Use Twitter for PR Use Linkedin for business networking Engage in forums Start groups Build networks Bookmark
  • 10. Get Found: Develop Content Blog Podcast Videos Presentations eBooks Webcasts News releases
  • 11. Get Found: Publish and Promote Your website/blog Facebook Twitter Linkedin YouTube Flickr iTunes Slideshare.net GoToMeeting Delicious StumbleUpon DIGG
  • 12. Get Found: Search Engine Optimization On-Page SEO = 25% Text URL Page title Page descriptions Metatags (keywords) Alt-text Off-Page SEO = 75% Inbound links Recommendations
  • 13. Convert:Call to Action Download free eBook/white paper/tip sheet Receive free text message reminders Register for an event Order your game to be mailed
  • 14. Convert:Landing Pages Microsite within your main domain Campaign focused Promote within blog, social networks
  • 15. Analyze Traffic growth Channel optimization Google Analytics Facebook Insights
  • 18.
  • 19. InboundMarketing.com How to Blog Effectively for Business SEO Crash Course to Get Found Social Media & Building Community Business uses for Facebook & Linkedin Viral Marketing & World Wide Raves Advanced SEO Tactics Calls to Action & Landing Pages Inbound Lead Nurturing Successful Email Marketing PR for Inbound Marketing Twitter for Business
  • 20. The Social Media Revolution