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Magazines)
Developing*brand*strategy*&*communication******************
for*organizational*impact*keeps*us*excited*
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Magazines)Contents*
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-  About**
-  Process*
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Magazines)About*
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We*develop*integrated*communication**
Branding*practices*include*strategy,*positioning,*
expression,*engagement,*implementation,*audits*
Communication*practices*include*marketing*
communication,*strategic*/*corporate*communication,*
employee*communication,*digital*communication,*event*
communication,*learning*&*development*
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We#assess#the#relevance#of#the#brand#in#
its#business#context#and#competitive#
scenario,#to#uncover#key#insights#with#
the#target#audience.
We#develop#the#brand#strategy,#define#
the#brand#position,#vocalize#the#key#
brand#differentiators#and#identify#
communication#opportunities.
We#enable#brand#expression#through#
integration#of#conventional,#interactive#
and#new#age#media#platforms.#
We#analyze#progress#on#key#metrics#to#
enable#iterations#in#solution#design#and#
implementation.#These#also#serve#as#a#
foundation#for#future#programs.
FOUNDATION)ANALYSIS STRATEGY)DEVELOPMENT
INTEGRATED)COMMUNICATIONEFFECTIVENESS)ASSESSMENT
Process*
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Telecommunications,*manufacturing,*healthcare*services,*brand*consultancy,*IT*consultancy,*IP*consultancy,*lifestyle,*
learning*&*development,*retail,*real*estate,*hospitality,*travel,*floriculture*and*nonKprofit*organizations*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
News*releases*
www.facebook.com/kad.consultants*
Strategic*reports*
www.facebook.com/kad.consultants*
Commemorative*
book*covers*
www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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Welcome*letters*
www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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www.facebook.com/kad.consultants*
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**
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**
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dashboards*to*enable*you*monitor*the*
progress*of*communication*
programmes*
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audits*to*ensure*correct*
implementation*of*the*programme*and*
to*fine*tune*initiatives*
www.facebook.com/kad.consultants*
Magazines)
**
Testimonials*
www.facebook.com/kad.consultants*
Magazines)
Keith*has*a*deep*understanding*of*brand*strategy*and*ensured*an*
integrated*approach*to*positioning,*leveraging*and*communication*both*
externally*&*internally.*He*pushed*the*limits,*all*the*time*in*ensuring*that*
the*quality*&*timing*was*never*missed.**
*
Rajendra*Mishra*
COO*K*Power*Cables*Business**
Sterlite*Technologies*
www.facebook.com/kad.consultants*
“" “"
Magazines)
I*have*worked*with*Keith*for*over*10*years*and*found*Keith*as*a*
professional*who*has*a*very*clear*and*distinctive*brand*promise.*Keith*
has*this*unique*ability*to*grasp*the*Big*Picture*objective*of*the*business*
and*keep*transactions*and*tactical*actions*aligned*to*the*same*without*
getting*defocused.*However*what*clearly*makes*him*special*and*
distinctive*is*his*passionate*attention*to*details.*I*have*truly*enjoyed*
working*with*Keith*and*would*without*doubt*recommend*His*work*for*
those*who*value*‘Quality*and*Share*the*passion*for*Detailing’.*
*
Ashwin*Laddha*
Chief*Marketing*Officer*(Telecom*Products)*
Sterlite*Technologies*
www.facebook.com/kad.consultants*
“"
“"
Magazines)
One*of*the*best*and*committed*people*I*have*seen.*Hard*working*and*
goal*oriented.*Attention*to*detail*keeping*in*mind*that*a*task*has*to*
completed*in*time.*
*
Anant*Shanker*
Regional*Sales*Manager*–*ME**
General*Cable*Corp*
www.facebook.com/kad.consultants*
“"
“"
Magazines)
Keith’s*professionalism*combined*with*his*analytical*&*conceptual*skills*
ensured*that*projects*were*executed*on*time*and*with*a*real*business*
impact.*
*
Dr.*Andrew*McGrath*
Director*of*EMEA*Business*Development*
Sterlite*Technologies*
www.facebook.com/kad.consultants*
“"
“"
Magazines)
We*have*worked*with*Keith*for*the*last*two*years*and*he*has*always*been*
able*to*produce*design*work*that*is*always*far*above*our*expectations.*
He*has*a*sharp*sense*of*design*K*one*that*he*is*able*to*articulate,*produce*
and*disseminate*with*the*greatest*ease.*Keith's*intelligence*allows*for*
him*to*understand*subjects*that*vary*from*LGBT*rights*to*others*as*
seemingly*obtuse*as*the*diversity*of*the*epics*in*India.*
*
Imran*Ali*Khan**
Project*Coordinator*
Centre*for*Communication*&*Development*Studies*(CCDS)*
www.facebook.com/kad.consultants*
“" “"
Magazines)
It*was*a*pleasure*to*work*with*Keith.*He*is*hardworking,*innovative*and*
dedicated.*He*adds*positivity*to*the*office*environment*and*encourages*
teamKbuilding.**
*
Ankit*Agarwal*
Vice*President*K*Business*Development*
Sterlite*Technologies*
www.facebook.com/kad.consultants*
“"
“"
Magazines)
Have*worked*with*Keith*for*about*10*years.*It*was*always*a*pleasure*
working*and*interacting*with*him.*He*is*a*person*who*is*well*organized,*
has*thought*clarity,*innovative*and*very*honest*towards*his*work.*During*
the*tenure*at*Sterlite,*he*led*various*branding*and*PR*initiatives*that*are*
best*in*industry*and*were*well*recognized*by*all*within*the*company.*I*am*
extremely*sure*that*he*will*do*wonders*for*his*clients*and*won't*let*them*
down*ever.*
*
Manish*Agarwal*
Head*K*International*Marketing*
Sterlite*Technologies*
www.facebook.com/kad.consultants*
“"
“"
Magazines)
I*highly*recommend*Keith*AthaideKD’Silva*for*content*analysis*and*web*
site*development.*
*
Emmanuel*Balayer*
Founder*&*CEO*
Emmanuel*Balayer*Consultancy*Services*
www.facebook.com/kad.consultants*
“"
“"
Magazines)
We*believe*
we*can*add*value*to*your*business*
www.facebook.com/kad.consultants*
Magazines)
The*challenge*to*develop*communication*for*organizational*impact*
keeps*us*excited.*
*
Our*expertise*lies*in*culling*out*what****can*be*done*to*enhance*your*
brand*and*contribute*to*your*business.**
*
We*execute*our*solutions*through*integrating*multiple*media*to*
deliver*measurable*results.**
*
We*believe*that*our*handsKon*experience*with*a*range*of*industries*
and*communication*media*helps*in*crossKpollination*of*ideas.*
*
We*also*believe*that*no*project*is*too*small.**
*
Let’s*speak.*
*
Keith
MORE
V
Magazines)
+91*91589*97149*/*keithdsilva*(skype)*
keith.dsilva@gmail.com*
www.facebook.com/kad.consultants

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KAD Communication Consultants - Credentials June 2013