Personal Branding

Personal Branding
Hashtag: #SAESM | Twitter: @Shusmo | Presentation: www.slideshare.net/kelahmad

Khaled ElAhmad
#ZINCSM
@Shusmo | Khaled@digiarabs.com | 0797388044
www.slideshare.net/kelahmad

Before You Post
Is the message educational or entertaining?
Is the voice correct?
Is it too long?
Is the URL correct?
Should I target a speciﬁc audience with this message?
Did I use the right keywords and hashtags to maximize exposure?
How many times have I already posted something today?
Did I spell check?
Will I be okay with absolutely anyone seeing this?
Is this reactive communication or is it well thought-out?
Did I make the most of visual content—images, video, slides?
Did I make the most of my update text—headline formulas, polls, quizzes?
Source: http://www.business2community.com/brandviews/buffer/complete-social-media-checklist-writing-winning-posts-01198921#qJPeZOfgVH26ZDh8.99

Photo credit: http://bit.ly/w5PtXf
‫الماضي‬ ‫في‬:‫للمحتوى‬ ‫المنتج‬ ‫الوحيد‬ ‫المصدر‬ ‫كان‬ ‫البراند‬.‫حول‬ ‫وال‬
‫األدوات‬ ‫وال‬ ‫المعرفة‬ ‫يملك‬ ‫يكن‬ ‫لم‬ ‫ألنه‬ ‫للمستخدم‬ ‫قوة‬ ‫وال‬.

‫االنترنت‬ ‫عصر‬ ‫في‬:‫للمستخدم‬ ‫تسمح‬ ‫التي‬ ‫األدوات‬ ‫توفرت‬
‫بالتخاطب‬‫فقط‬ ‫بينهما‬ ‫يدور‬ ‫الحوار‬ ‫كان‬ ‫ولكن‬ ،‫البراند‬ ‫مع‬.

‫االجتماعي‬ ‫اإلعالم‬ ‫ثورة‬ ‫في‬:‫المستخدم‬ ‫بإمكان‬ ‫أصبح‬‫ألول‬
‫الجمهور‬ ‫أمام‬ ‫البراند‬ ‫مع‬ ‫والتخاطب‬ ‫به‬ ‫خاص‬ ‫محتوى‬ ‫إنتاج‬.

Facebook Users Penetration in Arab Countries
Source: https://blog.bufferapp.com/post-facebook-12-facebook-tactics-working-right-now
Source: www.ArabSocialMediaReport.com

Use of Language on Facebook in Arab World
Source: www.ArabSocialMediaReport.com

Twitter Monthly Active Users (MAU) in Arab Countries
Source: ConnectAds Feb 2015
KSA 8.8Mil
UAE 1.5Mil
Egypt 1.5Mil
Kuwait 1M
Qatar 350K
Lebanon 260K
Jordan 250K
Bahrain 220K
Oman 200K

‫القطيع‬ ‫من‬ ‫جزء‬ ‫كنت‬ ‫إذا‬

‫سيميزك؟‬ ‫الذي‬ ‫الشيء‬ ‫ما‬

‫البراند؟‬ ‫هو‬ ‫ما‬
•‫التي‬ ‫المضافة‬ ‫القيمة‬ ‫هو‬ ‫البراند‬
‫تستط‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬‫يع‬
‫باستمرار‬ ‫تقديمها‬

Monitoring
‫عنك؟‬ ‫يبحث‬ ‫الذي‬ ‫من‬
‫النجاح‬ ‫قصص‬ ‫من‬ ‫للتعلم‬
‫م‬ ‫بكل‬ ‫علم‬ ‫على‬ ‫لتبقى‬‫ا‬
‫جديد‬ ‫هو‬

‫عن‬ ‫كان‬ ‫الترويج‬‫المنتج‬

‫للبحث‬‫والتفاعل‬‫مع‬‫مؤلف‬‫كتابك‬‫المفضل‬
‫للتواصل‬‫مع‬‫السياسيين‬‫في‬‫مدينتك‬
‫أحدث‬‫المقاالت‬‫ألي‬‫موضوع‬‫يخطر‬‫على‬‫بالك‬
‫لتصبح‬‫صاحب‬‫فكر‬‫في‬‫مجالك‬

‫االجتماعية‬ ‫الشبكات‬ ‫على‬ ‫فعال‬ ‫بشكل‬ ‫تواجد‬

‫مشوق‬ ‫قصصي‬ ‫بأسلوب‬ ‫شارك‬

‫عليه‬ ‫وركز‬ ‫شغفك‬ ‫على‬ ‫تعرف‬

‫وودي‬ ‫شخصي‬ ‫بشكل‬ ‫وتعامل‬ ‫تحدث‬
‫و‬‫شارك‬‫بناء‬ ‫إيجابي‬ ‫بمحتوى‬

‫مقابل‬ ‫بدون‬ ‫الناس‬ ‫ساعد‬

‫واالفتراضي‬ ‫الحقيقي‬ ‫العالم‬ ‫في‬ ‫اجتماعيا‬ ‫كن‬

Share Facebook Native Video

Share Quote photos

Post More Often

Help Your Audience Make a Purchase Decision

‫النشر‬ ‫طرق‬ ‫أفضل‬

‫تفاعلى‬ ‫محتوى‬
Post content that interest your fans and followers.
Mix your posts with Brand & General Content.
Post:
- Questions
- Fill in the blank
- Guess the number / Author
- Greetings
- Quotes
- Top 10
- Polls
- Interviews
- Articles

How often should you post on Social Media?
Post to Twitter at least 5 times a day.
If you can swing up to 20 posts, you might be even better off.
Post to Facebook five to 10 times per week.
Post to LinkedIn once per day (20 times per month).
‫النشر‬ ‫مرات‬ ‫عدد‬

Monitoring
Who are talking about your
Brand?
What can you learn from
your Peers?
Stay Updated

‫االجتماعي‬ ‫االعالم‬ ‫نشطاء‬

People not seeing your content?
Source: http://www.toprankblog.com/2015/03/12-social-media-tools/
• Schedule your content
• Decide what type of content you want to share
• Discover new content
• Queue content
• Reschedule posts

Not sure which post will rank?
which helps you determine the success of your topics before you
put pen to paper. It will tell you what words in your title are
important and suggest additional terms.

Are you Twitter followers not growing quickly enough?
Best tool around to manage, clean, unfollow and follow the right
people.

Video is becoming more and more important, and difficult to produce.
You can easily create videos with Directr, which also includes tons
of storyboards to help you organize your video.

High quality graphics are needed in your content mix, and difficult to produce.
With Canva you can use so many ready-made templates and
design your artwork as easy as drag and drop.

You can’t find great content to share
ContentGems will dig through the dirt and find great content for you to share. It also –
• Expands your interest groups as defined by keywords and other search tools
• Allows you to set criteria for each interest
• Allows for added preferred and trusted sources you want to add

WHY
LINKEDIN?
@KCCLAVERIA | KCCLAVERIA.COM

Because it is the world’s
largest professional network.

It has 277 million members
(and growing).Photo credit: press.linkedIn.com

Your LinkedIn profile ranks
high on Google.

Recruiters use it.Credit: Jobvite.com

TIP #1:
Complete your profile.

Go for it.

TIP #2:
Use keywords in your profile.

Add keywords to
your professional
headline.

Use keywords
in your
summary.

Mention what
tools and
software you
have
experience
with.

Mention clients
you have
worked with.

Keywords increase
your chances of
getting found.

TIP #3:
Show off key projects.

Go to your
“experience”
section and
add links to
each role.

LinkedIn will
show your
projects under
each role.

TIP #4:
Connect only with people you know or
you’ve met.

Connect with
colleagues,
classmates,
friends or
people you’ve
met at
networking
events.

TIP #5:
Customize your message when
inviting people.

Customize this
section.

ALWAYS.

TIP #6:
Post consistently.

Share links to
industry news and
your own work,
photos, etc..

Posting regularly
keeps you on
people’s radar.

TIP #7:
Mention people.

But only do it
when it’s
appropriate.

TIP #8:
Check who’s checking your profile.

You’ll find this at the
right-hand side of your
LinkedIn feed.

Check this
section to
discover new
people to
connect with.

TIP #9:
Recommend (awesome) people.

Share the love.
Don’t be shy to
leave a
recommendation
for people
who’ve worked
with.

Also, don’t be shy
about asking for
recommendations.

TIP #10:
Invite people to meet you offline.

‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬

1. Denial 2.
Presen
ce
3. Copy
Paste
4.
Conversi
5. Addiction
Twitter

Twitter
Source: http://www.slideshare.net/christelquek/win-at-content-content-strategy

Twitter
Source: http://www.searchenginejournal.com/get-conversions-using-12-twitter-stats-infographic/125722/

A #hashtag: allows grouping of similarly tagged
messages, and also allows an electronic search to return
all messages that contain it.
- Wikipedia

 The #Hashtag was introduced by Chris Messina back
in August 23rd 2007

 The #Hashtag:
1- Viewable by anyone with interest in your hashtag even
those outside your network.
2- Expands your reach to anyone interested in that hashtag
Source: http://www.postplanner.com/how-to-use-hashtags-on-twitter-facebook-instagram-google-plus/

 Keep Hashtags on Twitter up to 2

 Keep Hashtags on Facebook up to 2

 Keep Hashtags on Instagram up to 11

So, What type of hashtags you can use on Instagram?

 Find Hashtags related to any topic at Websta.me
Example: www.websta.me/search/education

 Find Hashtags related to your city at Websta.me
Example: www.websta.me/search/Amman

 Use Top hashtags worldwide and use relevant ones.
Example: http://top-hashtags.com/instagram

 Find Hashtags related to your topic at Hashtagify.
Example: http://hashtagify.me/hashtag/education

 Find Hashtags according to day of the week.
Source: http://www.popsugar.com/tech/Hashtags-Instagram-34605401

 How to Find the Best Time to Post on Facebook
http://bit.ly/BestTime2P
 The Ultimate Guide to Ideal Image Sizes for Social Media
Posts http://bit.ly/SMBestSize
 ‫كيف‬‫االنستغرام؟‬ ‫في‬ ‫أكبر‬ ‫متابعين‬ ‫عدد‬ ‫على‬ ‫نحصل‬
http://bit.ly/1H7ksDM
 The Ultimate List of IFTTT Recipes for Marketers
http://bit.ly/IFFFT

Thank You
#SAESM
@Shusmo | Khaled@digiarabs.com | +962 79 73 88044
www.slideshare.net/kelahmad

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