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Personal Branding for public figures


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Personal Branding for public figures

  2. 2. Why are CEO's afraid to get on Social Media? KHALED ELAHMAD • Not relevant to my industry • No ROI • Too risky • Just for young people • Legal discourages
  3. 3. "The most influential CEOs today are social leaders, open to listening, engaging in dialogue with stakeholders and responsive to their followers." KHALED ELAHMAD
  4. 4. Research shows that "82% of consumers are more likely to trust a company whose CEO engages on social media" KHALED ELAHMAD
  5. 5. “Who’s on Twitter? My customers, my employees, my competitor’s customers. & I hear every minute of every day how we’re doing & what we need to do differently.” KHALED ELAHMAD JOHN LEGERE CEO OF T-MOBILE
  6. 6. "The activity of the most influential leaders on social Media increasingly reflects emerging leadership practices which will likely define the future of management" KHALED ELAHMAD
  7. 7. DR. SHADI AL SHAIKH KHALED ELAHMAD 2 MILLION 360,000 21,300 40,000
  8. 8. What is Branding? ‫التوسيم؟‬ ‫هو‬ ‫ما‬
  9. 9. If you are part of the herd ‫القطيع‬ ‫من‬ ‫جزء‬ ‫كنت‬ ‫اذا‬
  10. 10. What would set you apart? ‫غيرك؟‬ ‫عن‬ ‫سيميزك‬ ‫الذي‬ ‫ما‬
  11. 11. What do I want to do in life? ‫بالحياة؟‬ ‫أعمل‬ ‫أن‬ ‫أريد‬ ‫ماذا‬
  12. 12. ‫الذاتي‬ ‫الترويج‬:‫خالل‬ ‫من‬ ‫معين‬ ‫مجال‬ ‫في‬ ‫خبير‬ ‫لمرتبة‬ ‫الوصول‬ ‫هو‬ ‫تقديمها‬ ‫تستطيع‬ ‫والتي‬ ‫غيرك‬ ‫عن‬ ‫بها‬ ‫تمتاز‬ ‫التي‬ ‫المضافة‬ ‫القيمة‬ ‫باستمرار‬ Personal Branding
  13. 13. Have you Googled your name? ‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬
  14. 14. Have you Googled your name? ‫الجوجل؟‬ ‫في‬ ‫اسمك‬ ‫عن‬ ‫بحثت‬ ‫متى‬
  15. 15. Build your Online Community ‫االلكتروني‬ ‫المجتمع‬
  16. 16. What you are doing Matters How you are doing it is Important Why you are doing it is Critical
  17. 17. Make sure : The image is right The message is clear Your brand is appealing to the large audience
  18. 18. Self-realization Fulfillment by oneself of the possibilities of one's
  19. 19. What are your Strengths? #‫القوة‬
  20. 20. What do people Compliment you for? #‫إطراء‬
  21. 21. What Impression you want people to make of you? #‫إنطباع‬
  22. 22. What are your Weaknesses? #‫الضعف‬
  23. 23. What are you Passionate about? #‫شغف‬
  24. 24. What are your Values? 418 Values here:
  25. 25. Your brand is not created – it’s Cultivated ‫طويلة‬ ‫وعناية‬ ‫لزراعة‬ ‫تحتاج‬ ‫الثمار‬
  26. 26. Your Superpowers are the things you do better than everyone else #‫مهاراتك‬_‫المميزة‬
  27. 27. The more you can humanize your brand, the deeper connection you will establish with your community
  28. 28. Do’s & Don'ts of Personal Branding KHALED ELAHMAD
  29. 29. 1- Extend the Brand KHALED ELAHMAD On the “Marriott on the Move” blog, chairman Bill Marriott does a great job of extending the Marriott brand through this travails, including trips to meet previous presidents, stories about his executive assistant and random book reviews.
  30. 30. 2- Grow your–and your company’s–network KHALED ELAHMAD CEOs have the opportunity to network with all sorts of stakeholders via social media. Networked individuals perform better in a business setting than those that are less networked.
  31. 31. 3- Build thought leadership KHALED ELAHMAD LinkedIn is becoming a GREAT tool for executives to use as a thought leadership platform
  32. 32. 4- Customer service (yes, CEOs can & should help with customer service online) KHALED ELAHMAD
  33. 33. 5- Give the company a more human face KHALED ELAHMAD This photo shows you the human side, which is what many people want to see from their CEO.
  34. 34. 6- Identify new customers KHALED ELAHMAD
  35. 35. 7- Show that your company is innovative KHALED ELAHMAD Just by the mere fact that your CEO is ON Twitter, you are seen as an innovative company in many ways.
  36. 36. 8- Give customers more insight into your brand KHALED ELAHMAD Many of CEO Mark Bertolini's tweets have more to do with community work and other projects that do not have to do with insurance. Giving customers, potential customers and employees more insight into what Aetna is all about.
  37. 37. 9- Drive more media & analyst coverage KHALED ELAHMAD When your CEO is on Twitter, that makes him much More accessible.
  38. 38. 10- Build positive morale with employees KHALED ELAHMAD People WANT to work for CEOs who are using social. Because they want more information from them. We want to hear more from our CEO. More about his vision. More about his work. More about what he’s up to.
  39. 39. 1- Don’t expect instant results KHALED ELAHMAD Generating leads from social media takes time & effort.
  40. 40. 3- Don’t vent online KHALED ELAHMAD Give personal opinions or comment on controversial things. You don’t want to upset potential customers or clients.
  41. 41. 4- Don’t spam your followers KHALED ELAHMAD Write your own content or curate good one, but don’t spam. Schedule your posts so they will have good Frequency.
  42. 42. 5- Don’t spread yourself too thin KHALED ELAHMAD You don’t have to be active on all social networks, Find the one your targeted audience is active at and Invest there.
  43. 43. 6- Don’t Sink to a Troll’s Level KHALED ELAHMAD When people leave rude or negative comments on your social media account, or send you nasty private messages it’s always best to take the high road. Respond to their hate with kindness and professionalism. Don’t let your personal feelings get involved.
  44. 44. 7- Don’t interact with questionable content KHALED ELAHMAD There is a delicate line as to what should be shared and what shouldn't. Think carefully about your business and what is stands for first.
  45. 45. 8- Don't plagiarize content KHALED ELAHMAD Resharing is one thing, copying content & branding it as your own is another. Always give credit where credit is due.
  46. 46. 9- Don't bash other people or other brands KHALED ELAHMAD Even if you do not explicitly name an organization or company, it is generally easy to figure out who you are talking about. It is also smart to avoid publishing negative comments about other brands. If you have nothing constructive to say, do not say it at all.
  47. 47. 10- Don't ignore the conversation KHALED ELAHMAD Your online brand is an ongoing process requiring engagement and attention. Don’t just listen to what others are saying about you; dive into the conversation and be proactive about engaging with and responding to others.
  48. 48. "It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you will do things differently." Warren Buffet 20‫و‬ ‫الطيبة‬ ‫السمعة‬ ‫لبناء‬ ‫سنة‬5‫لهدمها‬ ‫فقط‬ ‫دقائق‬
  49. 49. Boston Marathon victim costume
  50. 50. PR Executive Racist Tweet
  51. 51. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  52. 52. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  53. 53. ‫االجتماعي‬ ‫االعالم‬ ‫منصات‬ ‫على‬ ‫حصلت‬ ‫أخطاء‬
  54. 54. Source:
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  56. 56. Source:
  57. 57. Source:
  58. 58. 7 3 Be human Remember, it’s SOCIAL media. Don’t be too promotional or just broadcast message. Have conversations. Give value Your posts need to give your customers value and a reason to follow you. And value doesn’t just mean offers and promotions Be creative Think about your audience and what they like and value. Share things they’ll like and be interested in from a range of sources Be consistent Aim to tweet at least once a day. A irregular and unmonitored account is worse than no account at all Think about timings There are tools out there (Tweriod) that show when you’re followers are most active. Schedule your posts for those times to reach your followers Top tips for social media
  59. 59. Content Banks ‫المحتوى‬ ‫بنك‬ Tools
  60. 60. Content Banks ‫المحتوى‬ ‫بنك‬ Tools
  61. 61. Content Banks ‫المحتوى‬ ‫بنك‬ Tools
  62. 62. Content Banks ‫المحتوى‬ ‫بنك‬ Tools
  63. 63. Design Tools ‫المحتوى‬ ‫تصميم‬ Tools
  64. 64. Design Tools ‫المحتوى‬ ‫تصميم‬ Tools
  65. 65. Get more Engagement on Twitter
  66. 66. Pin your Tweets
  67. 67. Twitter Users Penetration in Arab Countries Source: Population: Twitter Data: ConnectAds Agency presentation
  68. 68. Spread your tweets out
  69. 69. Shine the spotlight on your customers and clients
  70. 70. Share easily digestible tips
  71. 71. Join trending content
  72. 72. Get scientific with your tweets • Tweet on Sundays to get more retweets • Tweet after 8pm to extend your reach • Tweet images -- rich media is hot, hot, hot • Spell out the word "retweet" (don't use RT) • Use exclamation points in your tweets!
  73. 73. Retweet others the way you want to be retweeted
  74. 74. Twitter Chat
  75. 75. ‫للبحث‬‫والتفاعل‬‫مع‬‫مؤلف‬‫كتابك‬‫المفضل‬ ‫للتواصل‬‫مع‬‫السياسيين‬‫في‬‫مدينتك‬ ‫أحدث‬‫المقاالت‬‫ألي‬‫موضوع‬‫يخطر‬‫على‬‫بالك‬ ‫لتصبح‬‫صاحب‬‫فكر‬‫في‬‫مجالك‬
  76. 76. Twitter
  77. 77. Twitter
  78. 78. Twitter Source:
  79. 79. Twitter
  80. 80. Twitter Source:
  81. 81. Twitter Source:
  82. 82. Twitter Source:
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  84. 84. Twitter Source:
  85. 85. Twitter Source:
  86. 86. Twitter Source:
  87. 87. Twitter Source:
  88. 88. Twitter Source:
  89. 89. Twitter Source:
  90. 90. Twitter Source:
  91. 91. Twitter Source:
  92. 92. Twitter Source:
  93. 93. Twitter Source:
  94. 94. Source:
  95. 95. Source:
  96. 96. Source:
  97. 97. Source:
  98. 98. Source:
  99. 99. Source:
  100. 100. Facebook Users Penetration in Arab Countries Source: Population: Facebook Data: Facebook
  101. 101. Use of Language on Facebook in Arab World Source: Source:
  102. 102. Source:
  103. 103.
  104. 104.
  105. 105. Get more Engagement on facebook
  106. 106. Tell Stories
  107. 107. Peak Hours: 1- Check your Facebook Insights for Peak Hours 2- Check your Demographics and check their Work / play / home habits 3- Check if there is a major sporting / cultural event 4- Mind the seasonal events (Ramadan, Christmas..)
  108. 108. Trending Topics
  109. 109. Post Behind-the-Scenes Shots of Your Business
  110. 110. Post Selfies
  111. 111. Post Viral Photos
  112. 112. Post Questions / Who’s the Author / Fill in the blank
  113. 113. Post Quotes
  114. 114. Post Photos of Your Product in Use
  115. 115. Post Videos • Behind the scenes • You and your team • How to use your product/services • Just say hello • Your fun side
  116. 116. Thank You Khaled ElAhmad