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For Public Figures
Why are CEO's afraid to get
on Social Media?
• Not relevant to my industry
• No ROI
• Too risky
• Just for young people
• Legal discourages
"The most influential CEOs
today are social leaders,
open to listening, engaging
in dialogue with stakeholders
and responsive to their followers."
Research shows that "82%
of consumers are more likely
to trust a company whose CEO
engages on social media"
“Who’s on Twitter?
My customers, my employees,
my competitor’s customers.
& I hear every minute of every
day how we’re doing
& what we need to do differently.”
CEO OF T-MOBILE
"The activity of the most
influential leaders on social
Media increasingly reflects
emerging leadership practices
which will likely define the
future of management"
DR. SHADI AL SHAIKH
What are your Values?
418 Values here: http://bit.ly/VaLueS
Your brand is not created – it’s
طويلة وعناية لزراعة تحتاج الثمار
Your Superpowers are the things you do
better than everyone else
The more you can humanize your
brand, the deeper connection you
will establish with your community
Do’s & Don'ts of Personal Branding
1- Extend the Brand
On the “Marriott on the Move” blog, chairman
Bill Marriott does a great job of extending the
Marriott brand through this travails, including
trips to meet previous presidents, stories about his
executive assistant and random book reviews.
2- Grow your–and your
CEOs have the opportunity to network with all
sorts of stakeholders via social media. Networked
individuals perform better in a business setting
than those that are less networked.
3- Build thought leadership
LinkedIn is becoming a GREAT tool for
executives to use as a thought leadership platform
4- Customer service
(yes, CEOs can & should help with
customer service online)
5- Give the company a more
This photo shows you the human side,
which is what many people want to
see from their CEO.
7- Show that your company
Just by the mere fact that your CEO is ON Twitter,
you are seen as an innovative company in many ways.
8- Give customers more insight into
Many of CEO Mark Bertolini's tweets have more to
do with community work and other projects that do
not have to do with insurance. Giving customers,
potential customers and employees more insight into
what Aetna is all about.
9- Drive more media & analyst coverage
When your CEO is on Twitter, that makes him much
10- Build positive morale with employees
People WANT to work for CEOs who are using social.
Because they want more information from them.
We want to hear more from our CEO. More about his
vision. More about his work. More about what he’s up to.
1- Don’t expect instant results
Generating leads from social media takes time & effort.
3- Don’t vent online
Give personal opinions or comment on controversial
things. You don’t want to upset potential customers
4- Don’t spam your followers
Write your own content or curate good one, but don’t
spam. Schedule your posts so they will have good
5- Don’t spread yourself too thin
You don’t have to be active on all social networks,
Find the one your targeted audience is active at and
6- Don’t Sink to a Troll’s Level
When people leave rude or negative comments on your
social media account, or send you nasty private messages
it’s always best to take the high road. Respond to their
hate with kindness and professionalism. Don’t let your
personal feelings get involved.
7- Don’t interact with questionable
There is a delicate line as to what should be shared
and what shouldn't. Think carefully about your business
and what is stands for first.
8- Don't plagiarize content
Resharing is one thing, copying content & branding it as
your own is another. Always give credit where credit is due.
9- Don't bash other people or other brands
Even if you do not explicitly name an organization or
company, it is generally easy to figure out who you are
talking about. It is also smart to avoid publishing negative
comments about other brands. If you have nothing
constructive to say, do not say it at all.
10- Don't ignore the conversation
Your online brand is an ongoing process requiring
engagement and attention. Don’t just listen to what others
are saying about you; dive into the conversation and be
proactive about engaging with and responding to others.
"It takes 20 years to build a reputation and five
minutes to ruin it. If you think about that, you will
do things differently." Warren Buffet
20و الطيبة السمعة لبناء سنة5لهدمها فقط دقائق
Remember, it’s SOCIAL
media. Don’t be too
promotional or just
broadcast message. Have
Your posts need to give your
customers value and a reason
to follow you. And value
doesn’t just mean offers and
Think about your audience
and what they like and
value. Share things they’ll
like and be interested in
from a range of sources
Aim to tweet at least once a
day. A irregular and
unmonitored account is worse
than no account at all
There are tools out there
(Tweriod) that show when
you’re followers are most
active. Schedule your posts
for those times to reach your
Top tips for social media
Get scientific with your tweets
• Tweet on Sundays to get more retweets
• Tweet after 8pm to extend your reach
• Tweet images -- rich media is hot, hot, hot
• Spell out the word "retweet" (don't use RT)
• Use exclamation points in your tweets!
Retweet others the way you want to be retweeted
1- Check your Facebook Insights for Peak Hours
2- Check your Demographics and check their
Work / play / home habits
3- Check if there is a major sporting / cultural event
4- Mind the seasonal events (Ramadan, Christmas..)