Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (7)
Destacado
Destacado (20)
Similar a The way to go social media
Similar a The way to go social media (20)
Último
Último (20)
The way to go social media
- 1. The Way to Go: Social Media twitter Social Media Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious Dr. Kella Price, SPHR, CPLP bookmarking @kellaprice tweets drkellabprice@gmail.com
- 2. #ABWA Social Media twitter During this collaborative Facebook session, please feel free to chats Tweet your; Fan Page •Ideas LinkedIn •Tips networking •Tricks QR codes •Discoveries Webinars •Ah Ha! Moments Blogs So that everyone can benefit! Delicious •Other useful hashtags: bookmarking #socialmedia tweets 2
- 3. Did you know… Social Media twitter Facebook • Youtube video : chats http://bit.ly/JwiNhz Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 3
- 4. Outline Social Media twitter • Need for social media Facebook chats • Social Media tools Fan Page – Blogging LinkedIn – Twitter networking QR codes – Bookmarking Webinars – QR codes Blogs Delicious – LinkedIn bookmarking – Facebook tweets 4
- 5. Social Networking Social Media twitter Facebook • Expand network chats • Learn and discuss in brief Fan Page format LinkedIn networking • Fast, real-time QR codes Webinars • Twitter Blogs • LinkedIn Delicious bookmarking • Facebook tweets 5
- 6. Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
- 7. Twitter for Trainers Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
- 8. How do I get started? Social Media twitter • Set up your account – recognizable name Facebook • @kellaprice chats • @LnDDave @HRBlogger Fan Page • Brand yourself LinkedIn networking – 1 line “bio” QR codes – Website address Webinars – Actual location Blogs – Use a picture Delicious bookmarking • Customize background tweets
- 9. Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
- 10. What should I tweet? Social Media twitter • Images • Valuable Facebook resources • Videos chats • Blog Post • News Fan Page Updates – • Responses LinkedIn networking Twitterfeed • Announcements QR codes (twitterfeed.com) • Ask Questions Webinars • Interesting Blogs Comments, Delicious inspirational bookmarking thoughts tweets
- 11. Creating a Tweet in 140 characters…or less Social Media twitter As the economy falters in mid StepStep 1: shorten link 5: 4: 3: Add hashtags that do 2: Remove unnecessary vowels words where 2011 amid market volatility and Facebook reports, U.S. mixed labor possible, of, the) and not impact meaning words (a, change “to” to “2” employee confidence related to chats http://bit.ly/nvoZN6 2Q 2001 U.S. employee unnecessary spaces, like after pay raises, job security and the Fan market fell to levels last job Page confidence relatd 2pay 2Q 2001 U.S. employee U.S. employee confidence commas and periods. raises, LinkedIn seen during the height of the job security&job markt raises, confidence relatd 2pay fell related to pay raises, job networking recession, according 2008-09 2levels of 2008-09. job security&job in security&job market fell to Economy falters markt fell levels to the second-quarter 2011 QR codesEmployment Confidence Survey according to 2Q Glassdoor http://bit.ly/nvoZN6 2levels of 2008-09. #economy of 2008-09, mid-2011:U.S. employee . Webinars #HR #SHRM http://bit.ly/nvoZN6 2011. http://bit.ly/nvoZN6 confidence related to pay raises, job security and job http://www.shrm.org/hrdisciplines/compensation/Articles/Pages/Confide Blogs Now the tweet is exactly 140 market fell to levels last seen Delicious characters! during height of 2008-09 bookmarking tweets recession, according to second-quarter 2011 Glassdoor Employment Confidence Survey.
- 12. Followers… Social Media twitter • Send invites to your email or Facebook chats contact list Fan Page • Find them on Twitter LinkedIn networking • Think potential employers QR codes • Colleagues, other students Webinars Blogs • Interesting people Delicious bookmarking • Use hashtags (#ABWA) tweets
- 13. Interacting with your Social Media followers… twitter Facebook • Sphere of influence chats • Tweet Fan Page LinkedIn • Retweet (RT) networking • Replies (@kellaprice) QR codes Webinars • Hashtag (#twitter101) Blogs Delicious • Direct message bookmarking tweets
- 14. Find your followers… Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets Source: http://searchengineland.com/images/sphere-of-influence.gif
- 15. Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png
- 16. Find your followers… Social Media twitter Facebook • Sphere of influence chats • Tweet Fan Page LinkedIn • Retweet (RT) networking • Replies (@kellaprice) QR codes Webinars • Hashtag (#twitter101) Blogs Delicious • Direct message bookmarking tweets
- 17. Follow ABWA chapters Social Media on Twitter! twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 17
- 18. Let’s try it! Social Media (name,how long in ABWA, 1 goal this twitter year #ABWA) Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
- 19. LinkedIn Social Media twitter Facebook • Create your own profile ( chats ABWA Group ) Fan Page – Add websites LinkedIn networking – Upload contacts QR codes – Use to create discussion, job Webinars board, etc. Blogs Delicious – Open or closed? bookmarking tweets 19
- 20. Facebook Social Media twitter • Create your business “fan” page Facebook – Can send messages directly to your chats fans Fan Page – YouTube video box, content info, LinkedIn photos,blog networking – Post photos from meetings QR codes Webinars – Send “invites” Blogs – Upload Notes (press releases) Delicious – https://www.facebook.com/PriceConsulting bookmarking tweets 20
- 21. Elements of a Social Media successful Fan page twitter Facebook • Network w/ other platforms chats (links) Fan Page • Offer information VALUED by LinkedIn networking others QR codes • Create contests that include Webinars Blogs participation Delicious bookmarking tweets 21
- 22. Use synchronous posting Social Media tool twitter Facebook • Ping.fm, hootsuite, tweetdeck chats • Link accounts to facilitate Fan Page updates LinkedIn networking • Microblogging increases QR codes visibiilty Webinars Blogs – Include links, video snippets Delicious bookmarking • Keep pages active and change tweets them often 22
- 23. Blogging Social Media twitter • Publish ideas or discussion Facebook chats – Write regularly Fan Page • Most often linked to website LinkedIn • Youtube networking – http://www.youtube.com/user/ABWALakeLanier QR codes Webinars Blogs Delicious bookmarking tweets 23
- 24. Tagging and Bookmarks Social Media twitter • Learn from others, share Facebook chats bookmarks Fan Page • Long-term reference LinkedIn • Can be public or to a specific group networking QR codes • Use links and tags to describe Webinars • Reddit, technorati, delicious Blogs • http://www.delicious.com/stacks/kellaprice Delicious bookmarking tweets 24
- 25. How does the technology impact YOU? Social Media twitter Facebook • More peer-to-peer collaboration chats • Better knowledge transfer Fan Page • Real-time activities and LinkedIn networking information QR codes • Low skills required to use Webinars Blogs • Low cost to implement Delicious • Increase training bookmarking tweets opportunities/modalities 25
- 26. Generating QR Codes Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 26
- 27. Link Shortener Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets 27
- 28. What are your takeaways? #ABWA Social Media twitter Facebook chats Fan Page LinkedIn networking QR codes Webinars Blogs Delicious bookmarking tweets
- 29. Thank you! What are your questions? Social Media twitter Dr. Kella B. Price, SPHR, CPLP Facebook www.thepriceconsultinggroup.com chats Fan Page drkellabprice@gmail.com LinkedIn 252.622.8119 networking Price Consulting Group QR codes Webinars Blogs Delicious bookmarking tweets 29
- 30. Reference Social Media twitter • Craig, Randall. (2009). Online PR Facebook chats and Social Media for Experts, Fan Page Authors, Consultants, and Speakers. LinkedIn Knowledge to Action Press: networking Toronto, Canada. Available at: QR codes www.KnowledgeToActionPress.com Webinars Blogs • Twitter for Trainers Delicious bookmarking tweets 30
Notas del editor
- "The Who, Why, and How of Twitter" by BuySellAds.com Read more: http://blog.hubspot.com/blog/tabid/6307/bid/19023/10-Terrific-New-Twitter-Infographics-in-2011.aspx#ixzz1twMHVfxa
- Images – Share pictures. PowerPoint slides, posters, and photos from professional events are great tweets. Many smartphones have a share option that links directly to Twitter. Videos – Share links to videos Blog Post Updates – Post a link to your blog when there is a new entry. There are various tools to link Twitter to your Blog. Additionally, there is a tool called Twitterfeed (twitterfeed.com), that will automatically update blog posts to Twitter. Interesting Comments, inspirational thoughts – Entertaining thoughts or comments can be shared on Twitter. I always discourage jokes because what one person finds funny isn’t necessary funny to someone else. Valuable resources – Use your RSS reader and social bookmarking sites. Any valuable tools or articles make a great tweet. Teach them something. If you can add to their knowledge or give them a tool they didn’t have before, it will be beneficial to them. Informational tweets will get re-tweets. News – News travels fast, and especially fast on Twitter within a world of smartphones. Posting the latest news will get retweets. Responses to other’s questions . Twitter is, after all, about making connections and interacting. If someone asks a question, answer it! Announcements /Events/Conference attendance – Share information about events that you are participating in, as a presenter or attendee. This includes monthly professional meetings. Announcements could include articles featuring your company, or local business news. Ask Questions – You can ask the question in a tweet and wait for responses, or create a poll using Polldaddy. Make people think; creaie a post on a hot topic, then ask people what they think about it. For example:
- Source: http://socialreflexion.com/img/infographics/infographic-ex-4-full.png