Kelly McCausey interviewed Nicole Dean about her new book, Blogging for Profit. Hear why she wanted to write this book and what she hopes you'll get out of it.

1. Kelly McCausey of Solo
Smarts interviews
Nicole Dean, Author of
Blogging for Profit
March 29, 2013
KELLY: Nicole, I've got you on the show today to talk about your new book
Expert Briefs: Blogging for Profit: The Stripped-Down Naked Truth from
26 Rockin' Online Business Owners. Cool Title!
NICOLE: It is – I love it, and did you see the cover is
gorgeous, and it has undies on it.
KELLY: It is gorgeous. I see your color on there.
NICOLE: Yes, my green.
KELLY: Nicole, I want to approach this as if we didn't already know each
other. Who is Nicole Dean?
NICOLE: I’m most importantly a wife to my darling husband who I adore.
I’m a mom – an unconventional mom – to two crazy kids and two dogs.
I’m a daughter, and I'm proud of my mother, and I’m a friend.
That's who I am above all else, but in business, I’ve been in online business
since 2004. I started in the work-at-home mom niche, with my site
ShowMomTheMoney.com, and then from there, I created other niche sites
in fitness, romance, cooking, and I've been able to make all of those
profitable blogs as well.
KELLY: You have a history as a blogger, so the next question should be
pretty natural to answer. Why is Blogging for Profit the book you had to
write?
NICOLE: That’s such a great question. There are two reasons I had to
write this book. The first one is because it is so easy to start a blog. I

2. wanted people to be able to get their messages out who feel like they would
like to be bloggers but don't really know what it's all about, or how it works.
Second, and more importantly, there are so many bloggers out there who
are sharing great messages. They have a passion to spread a message, and
they’re blogging like crazy, but they don't know how to make money. They
really need to understand you can blog, and you can have an excellent blog
that shares your message that you’re proud of but also make money from it.
That was the big reason I wanted to write this book.
KELLY: I'm glad you have. I’ve had several conversations recently with
people who have been blogging for passion, and they're just waking up to
the truth that they could do that and pay the bills.
NICOLE: It’s a beautiful thing, and they can still keep the ethics at the
same time and not sell out, and I think that's an important thing to
understand.
KELLY: This is the book I want to put in their hands. In the book, you
have tapped the knowledge and experience of twenty-six different people
from different backgrounds who are blogging for different purposes and in
different styles. Why was it so important to you to collect and share so
many different viewpoints?
NICOLE: The big reason is there is not one way that's right to blog for
profit, and I just think people get so hyped up over claims that “My method
will ensure you make $1,000,000 with your blog!”
If I just share my methods – and my way isn’t what clicks with everybody –
it's not as likely to lead everyone to success. Plus, I wanted to share the
wisdom from all of these other people.
I figured I know a lot about blogging, but combined with Pat Flynn, Lynn
Terry, Kelly McCausey, Suzanne Myers – combining all of our knowledge –
could only make my book better. People resonate with different people.
My husband may resonate with Pat Flynn: He's a dad, and he lost his job,
and then he built this amazing blog with a huge following. My mom might

3. resonate more with Susanne Myers who’s in the homemaking niche and is
killin’ it there.
It really gives readers the opportunity to see different viewpoints. My
background is psychology, so I know people learn in a multitude of
different ways, and sometimes it takes me saying something in one way,
and then Kelly McCausey saying it a different way for a person to really
have it sink in.
That’s the reason I wanted to create Blogging for Profit this way.
KELLY: It is so enjoyable to read the different viewpoints, and I’m getting
ideas.
NICOLE: And you’re a very experienced blogger, so that makes me really
happy because I was worried about whether or not really experienced,
advanced bloggers would get enough out of the book.
I learned when I read my own book because it has the advice of so many
other great people, and not a lot of authors can say that!
KELLY: What part of the book makes you smile the biggest?
NICOLE: That’s an easy question to answer: The chapter on using your
blog to make the world a better place. Hands down, that is the chapter that
just makes me grin from ear to ear.
Once you have your blog, you have this platform, and you have an audience,
so you can do so much good in the world because of your blog. Not only
can you profit, but also you get the opportunity – and dare I say obligation
– to make the world a better place.
KELLY: I believe you, and I agree with you: It is an obligation.
NICOLE: You are a huge part of that chapter, Kelly. Just wait until you get
to it!
KELLY: What’s your greatest wish for readers when they're finished with
the book?

4. NICOLE: I actually have four goals with the book that I hope readers will
achieve.
The first one is that they smile and enjoy the book because I think it's just a
fun read. It's a business book, but it's a fun business book to read.
The second thing is I wish for them to be inspired by me and inspired by my
smart friends. I want readers to see the potential of what can be from their
blog, and what they can accomplish – both financially and just changing the
world – making the Web and the world a better place through their blog.
The third thing is I want them to write in the book. It’s hard in the eBook,
but if you have the print book, I want you to write all over it. Highlight
things that are actionable items you can set the book down and implement
in your blog immediately for profit.
The fourth thing is to introduce my readers to great people who are out
there making the Web and the world a better place, and there are no better
people than Pat Flynn, Kelly McCausey, Suzanne Myers, Connie Ragen
Green – all the people in this book are fabulous people who I respect.
I think they're really making the Web and the world a better place – which
is my motto. It’s my goal every day when I sit in front of the computer, and
I hope the people who read my book will feel inspired to do the same.
KELLY: I believe they will. Thank you for putting it all together.
NICOLE: It was a labor of love, and I absolutely love how it turned out.
Pick up your copy of Blogging for Profit on Amazon.
Continue to connect with Nicole on her blog at NicoleontheNet.com.