Essential SEO for Bloggers & WordPress
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WordPress is one of the most popular platforms on the planet. It's grown to be much more than a simple blogging platform, but millions use it as their go-to, simple to install, fairly simple to learn, first step into a digital presence. This month we will cover the essentials of blogging. Pros and cons of WordPress, Blogger, Medium etc. How to create content in a manner that attracts readers. First steps and next steps to move you towards success. Plugins.
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Essential SEO for Bloggers & WordPress
- 1. @WPPluginCoach WPPluginCoach.com Essential SEO for Bloggers & WordPress Kelly Phillips 6/24/14
- 2. @WPPluginCoach WPPluginCoach.com What Platform Do You Use? 2
- 3. @WPPluginCoach WPPluginCoach.com Why Do You Blog? 3 Content Marketing Blogging vs
- 6. @WPPluginCoach WPPluginCoach.com What Can You Control? Monetization Use of your content SEO Themes & Features Access and backups 6
- 7. @WPPluginCoach WPPluginCoach.com Content Ownership 7 * If you’re on a blogging platform, check your terms of service.
- 8. @WPPluginCoach WPPluginCoach.com Optimize Your Images Why worry? • Large image increase loading time, which decreases SEO AND drives away your visitors • Uses up your bandwidth meaning you’ll need to pay more for hosting 8
- 9. @WPPluginCoach WPPluginCoach.com Optimize Your Images What to do about it… • Save down using a photo editing tool 600x400, (or your theme preferred size) under 100kb • Use an image optimizer tool like http://www.smushit.com • If you use many images in your posts, show fewer posts on your home page • Use a CDN like Jetpack Photon or Cloudflare 9
- 12. @WPPluginCoach WPPluginCoach.com Tags to do not count for SEO. (sorry) 12
- 13. @WPPluginCoach WPPluginCoach.com13 Categories (Table of Contents) Tags (Index)
- 15. @WPPluginCoach WPPluginCoach.com15 Teaches You How to SEO
- 16. @WPPluginCoach WPPluginCoach.com16 Teaches You How to SEO
- 17. @WPPluginCoach WPPluginCoach.com You Done Good! 17
- 18. @WPPluginCoach WPPluginCoach.com Getting Them to Click 18
- 21. @WPPluginCoach WPPluginCoach.com Is it a Page or a Post? 21 Home Services Blog ContactAbout Service 1 Service 2 Post 1 Post 2 Post 3 Post 4
- 22. @WPPluginCoach WPPluginCoach.com One or Both? RSS Subscribe • Sends an email to subscribers with your latest blog post (through Feedburner service) • Low levels of tracking • Does not allow you to send composed emails Mailing List • Allows you to compose and send emails AND auto send blog posts • Higher level of tracking • Ability to gather more user information 22
- 23. @WPPluginCoach WPPluginCoach.com Plugins to Consider for Blogging (no more than 12) • Related Posts • Popular Posts • Recycling Old Content • Comment Spam • Comments • SEO • Backups • Security • Social Sharing • Image Optimizer • Post Scheduling/Editorial Calendar • Caching (be careful!) 23
- 24. @WPPluginCoach WPPluginCoach.com Plugins to Consider for Blogging (no more than 12) • Yet Another Related Posts Plugin (YARPP) • WordPress Popular Posts • Revive Old Posts • Akismet • Comments • WordPress SEO Yoast • Backup Buddy • WordFence • Shareaholic • Eww Image Optimizer • WordPress Editorial Calendar • W3 Total Cache 24
- 25. @WPPluginCoach WPPluginCoach.com Don’t Use Plugins For… It’s fairly easy to hard-code these things. Don’t waste your plugin power on these… • Connecting Google Analytics • Google Authorship • Mailing List Forms • Google Fonts • PayPal Buttons • Blog Roll • Social Media Icons 25
- 26. @WPPluginCoach WPPluginCoach.com26 • Created by Matt Mullenweg • Doesn’t really do much • May have originally been an example for developers • WordPress major releases are named for Jazz musicians The Hello Dolly Plugin
- 27. @WPPluginCoach WPPluginCoach.com Steps to Success • Define your goal (blogging/content marketing) • Choose the plugins that help you achieve your goals • Create a process for posting that includes SEO/Marketing – Define how you will SEO every post – Let plugins help you publicize 27
- 28. @WPPluginCoach WPPluginCoach.com Want more great plugin recommendations? Join the mailing list at WPPluginCoach.com and get the 28
Editor's Notes
- Toss the ball to Phil for medium/tumbler
- Photon in Jetpack CDN – caches on WP.com - no way to clear the cache
- Photon in Jetpack CDN – caches on WP.com - no way to clear the cache
- Phil says no When to use a page and a post
- Feedburner reports on how many people “requested” the feed which can vary daily and based on how aggregators like Bloglovin or Feedly report. Mail poet
- Font Awesome
- 3.9 was named for Jimmy Smith