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The partners at Fractl are a group of seasoned content marketers whose focus over the last 9 years has been on staying at the forefront of content creation and promotion online. While the methods have changed as new channels have emerged, the base principles remain the same: Create something that provides value, activates emotions, and demonstrates to the brand's unique selling proposition in an organic way.
We believe that we've entered a new era in how brands and customers interact, an era characterized by more equitable business-consumer relationships. Customers have a larger voice and more choices than ever before, and as a result, companies need to find new ways to provide value through their digital marketing. It is no longer enough to simply get the word out. Customer-brand relationships are now much more reciprocal and transparent. Valuable content is the new currency of this evolved relationship.
Over the last 3 years, we have poured our hearts and souls into creating what we believe to be the best team and processes out there for creating and promoting content that yields consistent and high levels of success. By developing a deep understanding of a brand's goals, and connecting those goals with the needs of their audiences, we've been able to drive unprecedented ROIs for clients in some of the most competitive niches online.
If you think Fractl could help your business meet its goals through content, I'm always happy to provide advice, or give my opinion. Please don't hesitate to reach out for any reason at all. Send me a note at firstname.lastname@example.org and check out Fractl's latest projects and case studies at: http://frac.tl/portfolio/ and http://frac.tl/case-studies/
Want to learn more about our proprietary research that could fuel your success? Check out our columns on Harvard Business Review, Buffer, HubSpot, Inc, Contently, and Marketing Land.