This document provides tips and best practices for blogging. It discusses how blogs should focus on digital communication and newsletters rather than just posts. Content should be integrated across platforms like Twitter and syndicated. Regular, unique and valuable content is important. Providing value to readers through insights, building networks, and making commenting easy are tactics for blog success. Understanding different audiences on each platform is also key. The document outlines challenges and provides design tips for blogs.

1. Blogging:Beyond the post Notes from an amateur not an expert BY: Kemp Edmonds

2. Rule #1: It’s a must have Convincing the client should now be… Ensuring someone is responsible. The Languishing content challenge Digital Storytelling What is your number one Rule?

3. Rule #2: It’s not a Web Log It’s a newsletter It’s digital communication It’s a way to share, to be found, to grow “I write my posts as letters to my future self.” – Dave Olsen (@uncleweed)

4. Rule #3: Integration & Syndication Twitter, Facebook, Technorati, etc. Reposting on ‘expert’ communities/nings LinkedIn Q&A – Discussions Email Signatures Cross Platform Syndication

5. Essentials of the Blog Analytics Simple Subscription & RSS Valuable UNIQUE Content Regularity Community

6. Google Juice PageRank Links Authentic or Black Hat Systems? Analytics Keyword Analysis

7. Tactics for blog success Inbound Links Providing Value Building a Network AND Connecting it Make it easy to subscribe Make it dead easy to comment Captcha or Moderate or be an unknown blog NO SPAM!

8. Understanding Different Audiences Posting to Twitter, Facebook, LinkedIn It’s easy to post the same message/link to a post to each but one deserves special attention. What are your experiences with different audiences?

9. The Don’ts of Blogging for Business Make your blog your press release center. Let is languish or post weak content Restrict comments Pay an outsider to produce content Express negative emotions Give up

10. The Do’s of Blogging for Business Interesting articles related to your industry. Use a more casual tone & Be real Set a fixed schedule Have Accountability Develop a blogbrand or personality Self-Host on business URL

11. Thought Leader Interviews Find through Twitter etc. contact Research to make good questions Answer your ?s Answer others ?s Share Valuable insights from experts Develop a connection Arrange at subject’s Convenience Phone, email, in-person

12. The Business Development Blog Building a customer base before having a Product or Service Helping other entrepreneurs by sharing experience Protect the important people

13. Challenges Accountability Ego Removal Understanding Audience Original Content Providing Value through information

14. 5 Design Tips Clean Design Brand Popular Posts An About Section Easy to find & use Contact info

15. Formatting What are your best practices?

16. New Bloggers need: Guidance Trust Agents by: Chris Brogan Encouragement

17. Highlights Ask questions throughout the post Answering Questions on LinkedIn or anywhere To make a blog post. Creating blog posts based on Analytics keywords or keyword strings Cross Posting and posting on specialty sites Thought leader interviews