Lookout onboarding teardown

2. Lookout opens with a
simple, easy value
proposition.

3. Lookout opens with a
simple, easy value
proposition.
Free. All inclusive.
Mobile Security. Okay,
but that’s also a bit
vague.

4. Lookout opens with a
simple, easy value
proposition.
They’ve also got a big,
green CTA, which I
suppose tells you what
they’re about.
Free. All inclusive.
Mobile Security. Okay,
but that’s also a bit
vague.

5. It’s really clear what they
want you to do…but they
give you options if you’re
not ready to commit yet.

6. Oh hey. who hasn’t
done that?

7. Oh hey. who hasn’t
done that?
This Q&A with an
obvious answer is a bit
cheesy, but it also forces
users to engage and
click on the answer that
conveys app value.

8. It’s really clear what they
want you to do…but they
give you options if you’re
not ready to commit yet.
Oh hey. who hasn’t
done that?
I like that users have to
engage in order to get
to the next step.
This Q&A with an
obvious answer is a bit
cheesy, but it also forces
users to engage and
click on the answer that
conveys app value.

9. It’s really clear what they
want you to do…but they
give you options if you’re
not ready to commit yet.
Oh hey. who hasn’t
done that?
I like that users have to
engage in order to get
to the next step.
This Q&A with an
obvious answer is a bit
cheesy, but it also forces
users to engage and
click on the answer that
conveys app value.
Well obviously there’s
only one right answer.
It’s even color coded.

10. It’s really clear what they
want you to do…but they
give you options if you’re
not ready to commit yet.
Let’s see what happens
when I click on the
wrong answer.

12. Phew. They didn’t make
me go back and select
the “correct” answer.
That would be
annoying, as well as
introduce extra steps.

13. Phew. They didn’t make
me go back and select
the “correct” answer.
That would be
annoying, as well as
introduce extra steps.
Nifty. I can find where
the phone is using
location and sound.

14. Phew. They didn’t make
me go back and select
the “correct” answer.
That would be
annoying, as well as
introduce extra steps. I love this one-two
punch. Use case, then
how lookout solves the
problem!
Nifty. I can find where
the phone is using
location and sound.

15. Great! Free stock trading.
That’s a very strong value
proposition.

16. Great! Free stock trading.
That’s a very strong value
proposition.
Okay. Now I’m primed
because I see the value
in location access

18. Whoa. This is a really
strong value
proposition, something
that’s not provided by
Apple’s default system.

19. Whoa. This is a really
strong value
proposition, something
that’s not provided by
Apple’s default system.
Last location? Let’s see
what happens.

21. This is definitely a
stronger value
proposition since Apple
can already locate lost
devices.

22. This is definitely a
stronger value
proposition since Apple
can already locate lost
devices.
I’m guessing they put it
2nd because it builds off
of the first feature.

23. This is definitely a
stronger value
proposition since Apple
can already locate lost
devices.
Again, love the copy
since it reinforces the
positive tone of
onboarding so far.
I’m guessing they put it
2nd because it builds off
of the first feature.

25. Still a strong value prop
and great copy.

26. Great! Free stock trading.
That’s a very strong value
proposition to open with.
Tells you exactly what is
happening in the
lookout app, and how to
access the value.

27. Lookout does a great
job of timing its
permissions right
behind the value add for
users.

28. Lookout does a great
job of timing its
permissions right
behind the value add for
users.
Rather than asking for
permissions with no
context, Lookout shows
users what specific value
they’ll get if they enable
access.

30. This one’s actually a bit
confusing, but
considering the
momentum built up I’ll
just click through

32. Oh okay. I can see why
they put this last.
Security isn’t exactly
sexy.

33. Oh okay. I can see why
they put this last.
Security isn’t exactly
sexy.
Nice change in CTA
here…so what/s next?

34. Oh. More access. I think
Lookout could have
actually done better by
explaining why they
need notifications and
push, since they often
annoy users

35. Great. Now that I know
all the value, now would
be a logical time to sign
up.

36. Great. Now that I know
all the value, now would
be a logical time to sign
up.
A great registration UI
solution they included is
showing passwords,
which increases ease of
typing in passwords on
a small mobile keyboard.