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Unbound Social Marketing 022709

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Susan Hearn
Susan Hearn
BusinessTechnology
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Using Technology to Build Community UNBOUND’s Social Media Marketing Solutions
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Trends Affecting Brand Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Challenge ,[object Object]
The UNBOUND Social Graph ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who Are We? ,[object Object],Unparalleled understanding of target audience Highly effective social network marketing campaigns Marketing Services Marketing Research Technology & Data
UNBOUND Social Analysis Large number of influencers Vast number of friends to proliferate the Brand’s message
Identifying Segmented Affinities
Identifying Key Influencers Community Members A Social Community Around One Affinity Trend Spreaders – The most connected within this community
UNBOUND’s U.I.: Mapping Email Addresses to Social Profiles ,[object Object],[object Object],[object Object],[object Object],Target Community Based on Mapped Profiles Identified Consumers from Mapped Emails
UNBOUND’s U.I.: Facebook Fan Page SocialSearch Results Data FPO ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1. 2. 3.
Cross Connected Affinities
UNBOUND’s U.I.: The Social Search
UNBOUND’s U.I.: MySpace Social Analysis
Engaging Target Consumers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Data-Driven Viral WidgAd Platform
Viral WidgAd-Sharing Process Branded Widget Placed on Influencer Sites Fans copy/paste widgets onto their profiles 2 1 3
Tracking Who Got the WidgAD ,[object Object],[object Object],[object Object],[object Object],[object Object],ParentID/ Profile 5 total referrals 3 Deep Child 1 degree Child 2 degree Child 2 degree Child 3 degree Child 3 degree
UNBOUND’s WidgAd-Based “Network-within-a-Network” Facebook MySpace Other Social Networks Jim Sarah Jill Ed Bill Sally Sue Jim Ed Ed Ed Ed Bill Social profiles that have widgets integrated with UNBOUND’s Social Graph API UNBOUND’s Widget-based “Network-within-a-Network” Friends Friend analysis fed back to the UNBOUND Social Graph Micro-Social Graphs Provide Intelligent Nano-Targeting for Ad Networks Sanjay Ping Trend Spreaders (Influencers)
How It All Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Achieving Viral Ignition Consumer Knowledge (Affinities + Influencers) Consumer Engagement Viral Ignition = + Target Influencers Establish Credibility Deliver Relevant Messages Activate Consumers Spread the Word
Case Study: VIBE Verses ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[Hear from John DeMarchi at http://www.youtube.com/watch?v=n56N-H9oSsg ] ,[object Object],[object Object]
Example Customers
Case Study: Lincoln Spotlight Go to http://www.lincolnlounge.com/ and click on “Spotlight” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],"With Lincoln Spotlight, not only were we able to create a platform to celebrate music and music lovers, but we also successfully built a very targeted community of new lincolnlounge.com users who now can collaborate with existing users and interact socially around our brand.“ - Tom Grill, Lincoln Brand Manager
Case Study: Saavn.com BollyPOPtv ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.bollypoptv.com
UNBOUND Social Graph API ,[object Object],UNBOUND Social Graph Widget Platforms API Vertical Networks
How We Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Value That We Provide ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For more info, please contact Susan Hearn 917 805 4055 [email_address] Thank You! Questions?

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Unbound Social Marketing 022709

  • 1. Using Technology to Build Community UNBOUND’s Social Media Marketing Solutions
  • 2.
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  • 7. UNBOUND Social Analysis Large number of influencers Vast number of friends to proliferate the Brand’s message
  • 9. Identifying Key Influencers Community Members A Social Community Around One Affinity Trend Spreaders – The most connected within this community
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  • 13. UNBOUND’s U.I.: The Social Search
  • 14. UNBOUND’s U.I.: MySpace Social Analysis
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  • 16. Viral WidgAd-Sharing Process Branded Widget Placed on Influencer Sites Fans copy/paste widgets onto their profiles 2 1 3
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  • 18. UNBOUND’s WidgAd-Based “Network-within-a-Network” Facebook MySpace Other Social Networks Jim Sarah Jill Ed Bill Sally Sue Jim Ed Ed Ed Ed Bill Social profiles that have widgets integrated with UNBOUND’s Social Graph API UNBOUND’s Widget-based “Network-within-a-Network” Friends Friend analysis fed back to the UNBOUND Social Graph Micro-Social Graphs Provide Intelligent Nano-Targeting for Ad Networks Sanjay Ping Trend Spreaders (Influencers)
  • 19.
  • 20. Achieving Viral Ignition Consumer Knowledge (Affinities + Influencers) Consumer Engagement Viral Ignition = + Target Influencers Establish Credibility Deliver Relevant Messages Activate Consumers Spread the Word
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  • 28. For more info, please contact Susan Hearn 917 805 4055 [email_address] Thank You! Questions?