SlideShare una empresa de Scribd logo

Article Publishing to Grow Your Business

•Descargar como PPT, PDF•
•
K
Ken Lizotte
EmpresarialesNoticias y política
1 de 19
Article Publishing to Grow Your Business with Ken Lizotte CMC
“ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson
The 5 Pillars of Thoughtleading ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHY Publish Articles? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What NOT to aspire to… ,[object Object],[object Object],[object Object]
Developing Leading-Edge Ideas
Your AIL must be STRATEGIC
For good article ideas, determine your various value propositions: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
YOUR AIL Umbrella Idea: covers ALL your value propositions … Expert Selling: How to Win New Business Again and Again Subtopic … Targeting Prospects Subtopic … Getting Thru the Door Subtopic … Nailing the Sales Call Subtopic … Closing the Deal add blurbs
Can Becoming a “Thoughtleader” Give You an Edge? Attempts to Quantify Its ROI Say YES ,[object Object]
Your TPL (Target Publication List) What do your clients read? What do your influencers and referral sources read? What publications sound prestigious? Print copy or online?
Researching Target Publications Google away! Libraries Directories Ask your clients and referral sources … but forget about Fortune, Forbes, Business Week, Fast Company and the Wall Street Journal
And here’s the pitch! Use email mostly Send 2-4 blurbs Send only very short bio, if any Follow up in a week if you don’t hear …MAYBE even with a phone call! Deadline and word count = YES!
Now all you gotta do is … WRITE IT!
How to Actually Write It ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
AFTER You Submit Follow up if you don’t hear anything Follow up if you don’t receive copies or a PDF ,[object Object],[object Object],[object Object]
Here’s Ralph Waldo again: ,[object Object],[object Object],[object Object],[object Object]
POST-Publication Actions! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks for attending! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...
EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...
EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...European Innovation Academy
 
EIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market TractionEIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market TractionEuropean Innovation Academy
 
Social Selling at LinkedIn
Social Selling at LinkedInSocial Selling at LinkedIn
Social Selling at LinkedInSales Hacker
 
EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...
EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...
EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...European Innovation Academy
 
Tips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlinesTips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlinesheartinternet
 
EIA2017Portugal - Mike Reiner - The Startup Game - Customer Persona
EIA2017Portugal - Mike Reiner - The Startup Game - Customer PersonaEIA2017Portugal - Mike Reiner - The Startup Game - Customer Persona
EIA2017Portugal - Mike Reiner - The Startup Game - Customer PersonaEuropean Innovation Academy
 
EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...
EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...
EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...European Innovation Academy
 
the elevator pitch
the elevator pitchthe elevator pitch
the elevator pitchBoxolog.com
 

Recomendados

EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...
EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...
EIA2017Portugal - Shira Abel - User Acquisition: Zero Budget Ways to Acquire ...European Innovation Academy
 
EIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market TractionEIA2017Italy - Shira Abel - Increasing Market Traction
EIA2017Italy - Shira Abel - Increasing Market TractionEuropean Innovation Academy
 
Social Selling at LinkedIn
Social Selling at LinkedInSocial Selling at LinkedIn
Social Selling at LinkedInSales Hacker
 
EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...
EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...
EIA2017Portugal - Jana Kukk - Customer Validation, Feedback Collection & Anal...European Innovation Academy
 
Tips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlinesTips in 10: Creating powerful headlines
Tips in 10: Creating powerful headlinesheartinternet
 
EIA2017Portugal - Mike Reiner - The Startup Game - Customer Persona
EIA2017Portugal - Mike Reiner - The Startup Game - Customer PersonaEIA2017Portugal - Mike Reiner - The Startup Game - Customer Persona
EIA2017Portugal - Mike Reiner - The Startup Game - Customer PersonaEuropean Innovation Academy
 
EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...
EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...
EIA2017Portugal - Shira Abel - Increasing Market Traction: Understanding Your...European Innovation Academy
 
the elevator pitch
the elevator pitchthe elevator pitch
the elevator pitchBoxolog.com
 
How to-write-your-own-seller letter
How to-write-your-own-seller letterHow to-write-your-own-seller letter
How to-write-your-own-seller letterJerry Rich
 
The Copywriter’s Handbook
The Copywriter’s HandbookThe Copywriter’s Handbook
The Copywriter’s HandbookColin Post
 
EIA2017Italy - Jana Kukk - Customer Validation
EIA2017Italy - Jana Kukk - Customer ValidationEIA2017Italy - Jana Kukk - Customer Validation
EIA2017Italy - Jana Kukk - Customer ValidationEuropean Innovation Academy
 
One Page Pitch
One Page PitchOne Page Pitch
One Page PitchBlue Lobster
 
The Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchThe Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchSales Hacker
 
Crash course on delivering value to a startup
Crash course on delivering value to a startupCrash course on delivering value to a startup
Crash course on delivering value to a startupFirewerks
 
5 Pitch Deck Mistakes That Can Keep You From Getting Funded
5 Pitch Deck Mistakes That Can Keep You From Getting Funded5 Pitch Deck Mistakes That Can Keep You From Getting Funded
5 Pitch Deck Mistakes That Can Keep You From Getting FundedDeck Works
 
EIA2017Portugal - Shannon Wu - Early Stage Growth Framework
EIA2017Portugal - Shannon Wu - Early Stage Growth FrameworkEIA2017Portugal - Shannon Wu - Early Stage Growth Framework
EIA2017Portugal - Shannon Wu - Early Stage Growth FrameworkEuropean Innovation Academy
 
Evolving Products Into New Businesses - International Institute Of Business A...
Evolving Products Into New Businesses - International Institute Of Business A...Evolving Products Into New Businesses - International Institute Of Business A...
Evolving Products Into New Businesses - International Institute Of Business A...Founder-Centric
 
How to Build Your Audience
How to Build Your AudienceHow to Build Your Audience
How to Build Your AudienceAndy Hayes
 
Painful Sales Truths
Painful Sales Truths Painful Sales Truths
Painful Sales Truths Sales Hacker
 
Sales Development Success
Sales Development SuccessSales Development Success
Sales Development SuccessSales Hacker
 
Re-Thinking How We Sell - How We "Surround Sell" at Influitive
Re-Thinking How We Sell - How We "Surround Sell" at InfluitiveRe-Thinking How We Sell - How We "Surround Sell" at Influitive
Re-Thinking How We Sell - How We "Surround Sell" at InfluitiveSales Hacker
 
404 Mistakes Building/Starting a company
404 Mistakes Building/Starting a company404 Mistakes Building/Starting a company
404 Mistakes Building/Starting a companyAnton Skrypnyk
 
7 Tips for Sales Prospecting (Redux!)
7 Tips for Sales Prospecting (Redux!)7 Tips for Sales Prospecting (Redux!)
7 Tips for Sales Prospecting (Redux!)Ralph Barsi
 
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UK
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UKABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UK
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UKTom Albrighton
 
The Anatomy of a Perfect Email: How to Write Messages That Turn Into Sales
The Anatomy of a Perfect Email: How to Write Messages That Turn Into SalesThe Anatomy of a Perfect Email: How to Write Messages That Turn Into Sales
The Anatomy of a Perfect Email: How to Write Messages That Turn Into SalesBusiness Wise Inc.
 
One Squared Presentation: Alison Schroeder - How to Tell Stories in Business
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessOne Squared Presentation: Alison Schroeder - How to Tell Stories in Business
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessLeighton Interactive
 
Elevator Pitch or Speech Presentation
Elevator Pitch or Speech PresentationElevator Pitch or Speech Presentation
Elevator Pitch or Speech PresentationRahul Jain
 
Society of Authors - Keynote #negotiation presentation to close convention by...
Society of Authors - Keynote #negotiation presentation to close convention by...Society of Authors - Keynote #negotiation presentation to close convention by...
Society of Authors - Keynote #negotiation presentation to close convention by...Derek Arden
 
Megha Profile (2)
Megha Profile (2)Megha Profile (2)
Megha Profile (2)MEGHA SAINI
 
Theatre powerpoint
Theatre powerpointTheatre powerpoint
Theatre powerpointWhitney Rosenheim
 

Más contenido relacionado

La actualidad más candente

How to-write-your-own-seller letter
How to-write-your-own-seller letterHow to-write-your-own-seller letter
How to-write-your-own-seller letterJerry Rich
 
The Copywriter’s Handbook
The Copywriter’s HandbookThe Copywriter’s Handbook
The Copywriter’s HandbookColin Post
 
The Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchThe Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchSales Hacker
 
Crash course on delivering value to a startup
Crash course on delivering value to a startupCrash course on delivering value to a startup
Crash course on delivering value to a startupFirewerks
 
5 Pitch Deck Mistakes That Can Keep You From Getting Funded
5 Pitch Deck Mistakes That Can Keep You From Getting Funded5 Pitch Deck Mistakes That Can Keep You From Getting Funded
5 Pitch Deck Mistakes That Can Keep You From Getting FundedDeck Works
 
EIA2017Portugal - Shannon Wu - Early Stage Growth Framework
EIA2017Portugal - Shannon Wu - Early Stage Growth FrameworkEIA2017Portugal - Shannon Wu - Early Stage Growth Framework
EIA2017Portugal - Shannon Wu - Early Stage Growth FrameworkEuropean Innovation Academy
 
Evolving Products Into New Businesses - International Institute Of Business A...
Evolving Products Into New Businesses - International Institute Of Business A...Evolving Products Into New Businesses - International Institute Of Business A...
Evolving Products Into New Businesses - International Institute Of Business A...Founder-Centric
 
How to Build Your Audience
How to Build Your AudienceHow to Build Your Audience
How to Build Your AudienceAndy Hayes
 
Painful Sales Truths
Painful Sales Truths Painful Sales Truths
Painful Sales Truths Sales Hacker
 
Sales Development Success
Sales Development SuccessSales Development Success
Sales Development SuccessSales Hacker
 
Re-Thinking How We Sell - How We "Surround Sell" at Influitive
Re-Thinking How We Sell - How We "Surround Sell" at InfluitiveRe-Thinking How We Sell - How We "Surround Sell" at Influitive
Re-Thinking How We Sell - How We "Surround Sell" at InfluitiveSales Hacker
 
404 Mistakes Building/Starting a company
404 Mistakes Building/Starting a company404 Mistakes Building/Starting a company
404 Mistakes Building/Starting a companyAnton Skrypnyk
 
7 Tips for Sales Prospecting (Redux!)
7 Tips for Sales Prospecting (Redux!)7 Tips for Sales Prospecting (Redux!)
7 Tips for Sales Prospecting (Redux!)Ralph Barsi
 
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UK
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UKABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UK
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UKTom Albrighton
 
The Anatomy of a Perfect Email: How to Write Messages That Turn Into Sales
The Anatomy of a Perfect Email: How to Write Messages That Turn Into SalesThe Anatomy of a Perfect Email: How to Write Messages That Turn Into Sales
The Anatomy of a Perfect Email: How to Write Messages That Turn Into SalesBusiness Wise Inc.
 
One Squared Presentation: Alison Schroeder - How to Tell Stories in Business
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessOne Squared Presentation: Alison Schroeder - How to Tell Stories in Business
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessLeighton Interactive
 
Elevator Pitch or Speech Presentation
Elevator Pitch or Speech PresentationElevator Pitch or Speech Presentation
Elevator Pitch or Speech PresentationRahul Jain
 
Society of Authors - Keynote #negotiation presentation to close convention by...
Society of Authors - Keynote #negotiation presentation to close convention by...Society of Authors - Keynote #negotiation presentation to close convention by...
Society of Authors - Keynote #negotiation presentation to close convention by...Derek Arden
 

La actualidad más candente (20)

How to-write-your-own-seller letter
How to-write-your-own-seller letterHow to-write-your-own-seller letter
How to-write-your-own-seller letter
 
The Copywriter’s Handbook
The Copywriter’s HandbookThe Copywriter’s Handbook
The Copywriter’s Handbook
 
EIA2017Italy - Jana Kukk - Customer Validation
EIA2017Italy - Jana Kukk - Customer ValidationEIA2017Italy - Jana Kukk - Customer Validation
EIA2017Italy - Jana Kukk - Customer Validation
 
One Page Pitch
One Page PitchOne Page Pitch
One Page Pitch
 
The Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from ScratchThe Nitty Gritty of Building a Sales Team from Scratch
The Nitty Gritty of Building a Sales Team from Scratch
 
Crash course on delivering value to a startup
Crash course on delivering value to a startupCrash course on delivering value to a startup
Crash course on delivering value to a startup
 
5 Pitch Deck Mistakes That Can Keep You From Getting Funded
5 Pitch Deck Mistakes That Can Keep You From Getting Funded5 Pitch Deck Mistakes That Can Keep You From Getting Funded
5 Pitch Deck Mistakes That Can Keep You From Getting Funded
 
EIA2017Portugal - Shannon Wu - Early Stage Growth Framework
EIA2017Portugal - Shannon Wu - Early Stage Growth FrameworkEIA2017Portugal - Shannon Wu - Early Stage Growth Framework
EIA2017Portugal - Shannon Wu - Early Stage Growth Framework
 
Evolving Products Into New Businesses - International Institute Of Business A...
Evolving Products Into New Businesses - International Institute Of Business A...Evolving Products Into New Businesses - International Institute Of Business A...
Evolving Products Into New Businesses - International Institute Of Business A...
 
How to Build Your Audience
How to Build Your AudienceHow to Build Your Audience
How to Build Your Audience
 
Painful Sales Truths
Painful Sales Truths Painful Sales Truths
Painful Sales Truths
 
Sales Development Success
Sales Development SuccessSales Development Success
Sales Development Success
 
Re-Thinking How We Sell - How We "Surround Sell" at Influitive
Re-Thinking How We Sell - How We "Surround Sell" at InfluitiveRe-Thinking How We Sell - How We "Surround Sell" at Influitive
Re-Thinking How We Sell - How We "Surround Sell" at Influitive
 
404 Mistakes Building/Starting a company
404 Mistakes Building/Starting a company404 Mistakes Building/Starting a company
404 Mistakes Building/Starting a company
 
7 Tips for Sales Prospecting (Redux!)
7 Tips for Sales Prospecting (Redux!)7 Tips for Sales Prospecting (Redux!)
7 Tips for Sales Prospecting (Redux!)
 
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UK
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UKABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UK
ABC Copywriting : 60-second intro : Freelance copywriter Norwich, Norfolk, UK
 
The Anatomy of a Perfect Email: How to Write Messages That Turn Into Sales
The Anatomy of a Perfect Email: How to Write Messages That Turn Into SalesThe Anatomy of a Perfect Email: How to Write Messages That Turn Into Sales
The Anatomy of a Perfect Email: How to Write Messages That Turn Into Sales
 
One Squared Presentation: Alison Schroeder - How to Tell Stories in Business
One Squared Presentation: Alison Schroeder - How to Tell Stories in BusinessOne Squared Presentation: Alison Schroeder - How to Tell Stories in Business
One Squared Presentation: Alison Schroeder - How to Tell Stories in Business
 
Elevator Pitch or Speech Presentation
Elevator Pitch or Speech PresentationElevator Pitch or Speech Presentation
Elevator Pitch or Speech Presentation
 
Society of Authors - Keynote #negotiation presentation to close convention by...
Society of Authors - Keynote #negotiation presentation to close convention by...Society of Authors - Keynote #negotiation presentation to close convention by...
Society of Authors - Keynote #negotiation presentation to close convention by...
 

Destacado

Megha Profile (2)
Megha Profile (2)Megha Profile (2)
Megha Profile (2)MEGHA SAINI
 
Lecture 3 fitness and training programs, time
Lecture 3 fitness and training programs, timeLecture 3 fitness and training programs, time
Lecture 3 fitness and training programs, timeSalim Alzarraee
 
Justin bieber Love yourself
Justin bieber Love yourselfJustin bieber Love yourself
Justin bieber Love yourselfChilson Zerda
 
The herbal treatment of diseases
The herbal treatment of diseasesThe herbal treatment of diseases
The herbal treatment of diseasesRobinson Roy
 
Role of pharmacist as a public health educator
Role of pharmacist as a public health educatorRole of pharmacist as a public health educator
Role of pharmacist as a public health educatorSundas Yousafzae
 
Philippine theater and performing groups arts
Philippine theater and performing groups artsPhilippine theater and performing groups arts
Philippine theater and performing groups artsAlex Acayen
 
Forensic Radiography
Forensic RadiographyForensic Radiography
Forensic RadiographyShatha M
 
Philippine opera ballet musical q4 music grade 10
Philippine opera ballet musical q4 music grade 10Philippine opera ballet musical q4 music grade 10
Philippine opera ballet musical q4 music grade 10Christine Graza-Magboo
 

Destacado (12)

Megha Profile (2)
Megha Profile (2)Megha Profile (2)
Megha Profile (2)
 
Theatre powerpoint
Theatre powerpointTheatre powerpoint
Theatre powerpoint
 
I love it lyrics
I love it lyricsI love it lyrics
I love it lyrics
 
Lecture 3 fitness and training programs, time
Lecture 3 fitness and training programs, timeLecture 3 fitness and training programs, time
Lecture 3 fitness and training programs, time
 
Justin bieber Love yourself
Justin bieber Love yourselfJustin bieber Love yourself
Justin bieber Love yourself
 
The herbal treatment of diseases
The herbal treatment of diseasesThe herbal treatment of diseases
The herbal treatment of diseases
 
Role of pharmacist as a public health educator
Role of pharmacist as a public health educatorRole of pharmacist as a public health educator
Role of pharmacist as a public health educator
 
Philippine theater and performing groups arts
Philippine theater and performing groups artsPhilippine theater and performing groups arts
Philippine theater and performing groups arts
 
Forensic Radiography
Forensic RadiographyForensic Radiography
Forensic Radiography
 
Theories in social work
Theories in social workTheories in social work
Theories in social work
 
Philippine opera ballet musical q4 music grade 10
Philippine opera ballet musical q4 music grade 10Philippine opera ballet musical q4 music grade 10
Philippine opera ballet musical q4 music grade 10
 
Philippine's Drama
Philippine's DramaPhilippine's Drama
Philippine's Drama
 

Similar a Article Publishing to Grow Your Business

Should You Write a Business Book?
Should You Write a Business Book?Should You Write a Business Book?
Should You Write a Business Book?Ken Lizotte
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web MayeCreate Design
 
What Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write OneWhat Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write OneNishant Arora
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryEngagement Strategies, LLC
 
Book Signings Be Damned
Book Signings Be Damned Book Signings Be Damned
Book Signings Be Damned cgreenleaf
 
Personal Branding 102811 WSGA
Personal Branding 102811 WSGAPersonal Branding 102811 WSGA
Personal Branding 102811 WSGAPatrick Byers
 
And Now You Want Us To Blog Too?
And Now You Want Us To Blog Too?And Now You Want Us To Blog Too?
And Now You Want Us To Blog Too?Deirdre Reid
 
Personal Brand Conversation at Villanova's EMBA Program
Personal Brand Conversation at Villanova's EMBA ProgramPersonal Brand Conversation at Villanova's EMBA Program
Personal Brand Conversation at Villanova's EMBA ProgramMosaic Partners LLC
 
Making Yourself A Hot Commodity
Making Yourself A Hot CommodityMaking Yourself A Hot Commodity
Making Yourself A Hot CommodityGregory J. Victory
 
NetKi Enterprises 7 steps to Cover Letter Success
NetKi Enterprises 7 steps to Cover Letter SuccessNetKi Enterprises 7 steps to Cover Letter Success
NetKi Enterprises 7 steps to Cover Letter SuccessNanette Kirk, MBA
 
Blog writing presentation
Blog writing presentationBlog writing presentation
Blog writing presentationSPROUT Content
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal BrandingJoe Pulizzi
 
Writing for an Invisible Audience | Susan Rich of RichWriting
Writing for an Invisible Audience | Susan Rich of RichWritingWriting for an Invisible Audience | Susan Rich of RichWriting
Writing for an Invisible Audience | Susan Rich of RichWritingBarbara Saunders
 
Digital Marketing Bootcamp
Digital Marketing BootcampDigital Marketing Bootcamp
Digital Marketing BootcampSarah Brody
 
Webinar - How To Be An Author An Grow Your Business
Webinar - How To Be An Author An Grow Your BusinessWebinar - How To Be An Author An Grow Your Business
Webinar - How To Be An Author An Grow Your BusinessBhavna Dalal
 
How to become a non fiction author and grow your business
How to become a non fiction author and grow your businessHow to become a non fiction author and grow your business
How to become a non fiction author and grow your businessBhavna Dalal
 

Similar a Article Publishing to Grow Your Business (20)

Should You Write a Business Book?
Should You Write a Business Book?Should You Write a Business Book?
Should You Write a Business Book?
 
Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web Lunch & Learn 2014 - Writing for the Web
Lunch & Learn 2014 - Writing for the Web
 
What Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write OneWhat Is An Elevator Pitch And How To Write One
What Is An Elevator Pitch And How To Write One
 
Marketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education IndustryMarketing Basics for Consultants Who Serve the Early Education Industry
Marketing Basics for Consultants Who Serve the Early Education Industry
 
Book Signings Be Damned
Book Signings Be Damned Book Signings Be Damned
Book Signings Be Damned
 
Personal Branding 102811 WSGA
Personal Branding 102811 WSGAPersonal Branding 102811 WSGA
Personal Branding 102811 WSGA
 
Youre The Expert! Coach Powells Winning Strategies
Youre The Expert! Coach Powells Winning StrategiesYoure The Expert! Coach Powells Winning Strategies
Youre The Expert! Coach Powells Winning Strategies
 
And Now You Want Us To Blog Too?
And Now You Want Us To Blog Too?And Now You Want Us To Blog Too?
And Now You Want Us To Blog Too?
 
And now you want us to blog too tech 2011
And now you want us to blog too tech 2011And now you want us to blog too tech 2011
And now you want us to blog too tech 2011
 
Mii Inc 050210 3
Mii Inc 050210 3Mii Inc 050210 3
Mii Inc 050210 3
 
Personal Brand Conversation at Villanova's EMBA Program
Personal Brand Conversation at Villanova's EMBA ProgramPersonal Brand Conversation at Villanova's EMBA Program
Personal Brand Conversation at Villanova's EMBA Program
 
Making Yourself A Hot Commodity
Making Yourself A Hot CommodityMaking Yourself A Hot Commodity
Making Yourself A Hot Commodity
 
NetKi Enterprises 7 steps to Cover Letter Success
NetKi Enterprises 7 steps to Cover Letter SuccessNetKi Enterprises 7 steps to Cover Letter Success
NetKi Enterprises 7 steps to Cover Letter Success
 
Blog writing presentation
Blog writing presentationBlog writing presentation
Blog writing presentation
 
10 Steps to Personal Branding
10 Steps to Personal Branding10 Steps to Personal Branding
10 Steps to Personal Branding
 
Writing for an Invisible Audience | Susan Rich of RichWriting
Writing for an Invisible Audience | Susan Rich of RichWritingWriting for an Invisible Audience | Susan Rich of RichWriting
Writing for an Invisible Audience | Susan Rich of RichWriting
 
Digital Marketing Bootcamp
Digital Marketing BootcampDigital Marketing Bootcamp
Digital Marketing Bootcamp
 
Webinar - How To Be An Author An Grow Your Business
Webinar - How To Be An Author An Grow Your BusinessWebinar - How To Be An Author An Grow Your Business
Webinar - How To Be An Author An Grow Your Business
 
How to become a non fiction author and grow your business
How to become a non fiction author and grow your businessHow to become a non fiction author and grow your business
How to become a non fiction author and grow your business
 
Roiwebinar3
Roiwebinar3Roiwebinar3
Roiwebinar3
 

Último

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMintel Group
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607dollysharma2066
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfrichard876048
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?Olivia Kresic
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...ssuserf63bd7
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesKeppelCorporation
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menzaictsugar
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditNhtLNguyn9
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Riya Pathan
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFChandresh Chudasama
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfRbc Rbcua
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessSeta Wicaksana
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCRashishs7044
 

Último (20)

Market Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 EditionMarket Sizes Sample Report - 2024 Edition
Market Sizes Sample Report - 2024 Edition
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
(Best) ENJOY Call Girls in Faridabad Ex | 8377087607
 
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdfInnovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?MAHA Global and IPR: Do Actions Speak Louder Than Words?
MAHA Global and IPR: Do Actions Speak Louder Than Words?
 
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
 
Annual General Meeting Presentation Slides
Annual General Meeting Presentation SlidesAnnual General Meeting Presentation Slides
Annual General Meeting Presentation Slides
 
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu MenzaYouth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
 
Chapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal auditChapter 9 PPT 4th edition.pdf internal audit
Chapter 9 PPT 4th edition.pdf internal audit
 
Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737Independent Call Girls Andheri Nightlaila 9967584737
Independent Call Girls Andheri Nightlaila 9967584737
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 
Guide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDFGuide Complete Set of Residential Architectural Drawings PDF
Guide Complete Set of Residential Architectural Drawings PDF
 
APRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdfAPRIL2024_UKRAINE_xml_0000000000000 .pdf
APRIL2024_UKRAINE_xml_0000000000000 .pdf
 
Organizational Structure Running A Successful Business
Organizational Structure Running A Successful BusinessOrganizational Structure Running A Successful Business
Organizational Structure Running A Successful Business
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
8447779800, Low rate Call girls in New Ashok Nagar Delhi NCR
 

Article Publishing to Grow Your Business

  • 1. Article Publishing to Grow Your Business with Ken Lizotte CMC
  • 2. “ Beware when the great God lets loose a thinker on this planet!” Ralph Waldo Emerson
  • 3.
  • 4.
  • 5.
  • 7. Your AIL must be STRATEGIC
  • 8.
  • 9. YOUR AIL Umbrella Idea: covers ALL your value propositions … Expert Selling: How to Win New Business Again and Again Subtopic … Targeting Prospects Subtopic … Getting Thru the Door Subtopic … Nailing the Sales Call Subtopic … Closing the Deal add blurbs
  • 10.
  • 11. Your TPL (Target Publication List) What do your clients read? What do your influencers and referral sources read? What publications sound prestigious? Print copy or online?
  • 12. Researching Target Publications Google away! Libraries Directories Ask your clients and referral sources … but forget about Fortune, Forbes, Business Week, Fast Company and the Wall Street Journal
  • 13. And here’s the pitch! Use email mostly Send 2-4 blurbs Send only very short bio, if any Follow up in a week if you don’t hear …MAYBE even with a phone call! Deadline and word count = YES!
  • 14. Now all you gotta do is … WRITE IT!
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.