7. What is Social Media? SM Marketing? Online applications, platforms and media which aim to facilitate interaction, collaboration and the sharing of content. Source: McCann Universal Wave 3 Study Effective Social Marketing is the use of Social Media to listen and respond to your customers
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9. Why Social Media is Important Source: espresso, http://brandinfiltration.com
10. Why Social Media is Important Source: espresso, http://brandinfiltration.com
11. Why Social Media is Important Facebook has become more popular than Google Source: Small Business Labs Exploding Growth of Social Networks
12. Why Social Media is Important Power to the Consumer Source: Nielsen Global Consumer Study April 2009 90% of consumers trust recommendations from people they know
13. Why Social Media is Important The Demise of Advertising? Consumers know how to block out advertising
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17. SUDHA JAMTHE BACKGROUND @SUJAMTHE Social Media Strategist (current) 18 yrs marketing experience MBA (Marketing & Strategy) MIT Venture Mentor, Mentor for NUSEA Singapore, ANZATEC Australia Industry Speaker, Blogger
28. Example: Hertz Rental Car’s Response Companies don’t really own their brand anymore…and some still don’t get it.
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Notas del editor
Think of website just 3-4 years ago. 1-way Push marketing. You come, you leave, never come back. Except for Amazon, few companies were truly engaging folks. Now you see photos, videos, blogs, forums, etc. It’s all about engagement.
It’s been estimated that there are only 900 million internet users. We’ve reached close to saturation.
It’s been estimated that there are only 900 million internet users. We’ve reached close to saturation.
They
Not a high production, high quality video. Got viral. Now they have a whole series. Knockoffs – some person blending liquid nitrogen has over 500k views. When asked “what marketing have you done?” They said they had never done marketing before.
Multiplier Effect Point is not that you can prevent this from happening, but the response is just as important in containing and creating a turnaround opportunity. Restaurant analogy
Multiplier Effect Point is not that you can prevent this from happening, but the response is just as important in containing and creating a turnaround opportunity. Restaurant analogy
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