1. Global Reach + Local Implementation
Performance Based Advertising
Thursday, November 1, 2012

2. Engageia
Who$we$are
An#online#adver,sing#agency#dedicated#to#u,lizing#the#latest#technology#combined#with#
excep,onal#customer#service#to#provide#an#array#of#digital#adver,sing#solu,ons.
What$we$do
We#specialize#in#connec,ng#adver,sers#with#their#targeted#audience#across#a#myriad#of#online#
channels#through#performance#based#adver,sing:
Display Search Engine Mobile Social Media Email
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3. What Is Performance-Based Advertising?
Engageia’s$clients$pay$only$a5er$a$desired$ac6on$has$
occurred.
Brand#Awareness
Ideal$for$clients$that$want$to$grow$online$brand$visibility$or$brand$recall
• Cost$Per$Impression$(CPI$or$CPM)$C$Adver6sers$pay$for$every$1,000$ad$views$or$impressions.
• Cost$Per$Click$(CPC)$C$Adver6sers$pay$only$when$a$visitor$clicks$on$the$ad.
Lead#Genera,on
Ideal$for$clients$that$want$to$grow$the$number$of$subscribers,$website$users$or$members.$
• Cost$per$Lead$$(CPL)$C$Adver6sers$pay$only$a5er$visitors$subscribe$or$signCup.
• Cost$per$Sales$(CPS)$C$Adver6sers$pay$only$a5er$visitors$make$a$purchase.
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4. Targeted, Results-Oriented Platform
• Advanced$Targe6ng
Demographic,#behavioral#targe,ng
Retarge,ng
InFhouse#technology
• Variety
Cost#per#1000,#Cost#per#Impression
Cost#per#Click
Cost#per#Lead
Cost#per#Sales
• Flexibility
Ongoing#campaigns#or#limitedFbudget#test
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5. Category Targeting
Architecture$ $ $ $ Automo6ve$ $ $ $ $ Business$ $ Careers* &* Educa/on$ $ Cinema$
Cleaning$ $ $ Da6ng$ $ $ $ $ Design$ $ $ $ $ $ Entertainment$ $ $ $ eCommerce$
Fashion$ $ $ Food$&$ Drink$ $ $ $ $ $ $Games$ $ $ $ $ $Hobbies$&$Cra5s$ $ $ $ Music$
NEWS$Nonprofit$$ $$ $Online$Shopping$Pets$ $$$$$Photography$$$$$$ Real$
Estate$$$$$Retail$$$$$$Sports$$ $$$$Technology$$$$$$$$Teens$$$$$$Travel$$$$$$Health$Care$
$
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6. Behavioral Targeting
We#can#show#your#ads#to#those#who#are#most#likely#to#be#interested#in#your#offerings#because#
they*truly*are*your*target*audience.#Example:#women,#30#to#40#years#old,#interest#in#apparel.
How#Engageia#does#this?
By#combining#sophis,cated#soSware#with#
analy,cs,#Engageia#can#match#visitors´#web#
browsing#behavior#with#psycho9demographic*
variables.
Adver,sing#Sweet#Spot
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7. Ad Verification Tool
Engageia$u6lizes$an$ad*verifica/on*tool*to$ensure*the*highest*
traffic*quality.
We$rate$the$risk*profile*of*each*webpage$for$the$following$
content$categories:
• Adult#content
• Hate#speeches
• Illegal#drugs
• Alcohol,#tobacco
• Illegal#downloads,#spyware,#malware
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8. Some of Our Clients
CONSUMER*GOODS: TECHNOLOGIES: AGENCIES*&*CONSULTANCIES:
1 My#Black#Card 1 Twylah 1 Catalyst#S+F
2 Kovrd#Pain,ng#Products 2 MoboVivo 2 Backgrount#Technologies
3 Pulse#Beverage#Company 3 Kudos#SoSware 3 iKapital#F#The#Agency
4 REDKEN#5TH#AVENUE 4 Minggy.com 4 InTheMo#Interac,ve
5 Edges#Salons 5 FireText 5 Late#Night#Tonight#Live
6 Churchkey#Beer#Company 6 Deebler 6 Hollow#Earth#Media
7 Affirm#XL 7 Rap,fy#Marke,ng#Systems 7 Accelerator#YYC
8 Cerritos#Tequila 8 ForhPlay 8 GIG#Media
9 Gerry#Thomas#Gallery 9 SeeMail 9 The#Media#Merchants
10 Storefront 10 Dexterity#Ventures
ENTERTAINMENT*&*CELEBRITY: 11 Collect.it 11 The#Greenlight#Coach
1 Shaw#Communica,ons 12 Greenlight#Community 12 Blazen#Communica,ons
2 Calgary#Philharmonic#Orchestra 13 Place#2#Give 13 Evolu,on#PR
3 Club#Wolfgang 14 GGW#Travel
4 Teenage#Paparazzo#Experience PUBLISHERS:
15 Samurai
5 Reckless#Produc,ons 1 AOL#Canada
16 voxnetIQ
6 Slyde#Films 2 Investment#Pitch
17 JITR
7 Speakman#Entertainment 3 Playboost
18 IDAYTA
8 Smoke#Pictures FINANCIAL*SERVICE:
NGO*&*CHARITIES: 1 AKER#Venture#Fund
9 Cast#Member#Entourage
1 ProjectFPeace#on#Earth 2 FBP#Capital#Corp
10 Cast#Member#Twilight/Series
2 ONEXONE 3 BlackBridge#Wealth#Advisory
11 Cast#Member#The/Young/and/the/Restless
3 Give#Back#Entertainment 4 Group#Argent
12 Cast#Member#Bones
4 Jacob#Project 5 Cana#Venture#Capital
13 Cast#Member#Sanctuary
5 Africa#We#Care 6 WealthMates
GAMING: MINING:
1 RewardsDen 1 AngloFSwiss#Resources
2 Gaslamp#Games HOSPITALITY:
3 Meaning#in#Mo,on#Gaming#Studios 1 Dobsons#Restaurants
2 Desperados
3 The#Roadhouse
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9. Industry Case Study #1
1$Trillion$Impressions
1$Million$New$ClickCtoCCall$
Customers
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10. Industry Case Study #2
150$Million$Impressions
120,000$New$Leads
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11. Three, Six, Twelve Plan
Projec/ons*below*based*on*budget*provided*
significant*upside*if*addi/onal*dollars*were* Growth*Ini/a/ve*Plan
allocated*(cost*per*lead,*es/mated):*
3*month:*$50#Cost#per#Ac,on
Goal:#1,000#leads#
6*Month:*$40#Cost#per#Ac,on
Goal:#3,500#leads##
12*Month:*$25#Cost#per#Ac,on
Goal:#20,000#leads
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12. Media Breakout
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13. Next Steps...
What We Need IAB Standards
• Text#or#banner#ads#(for#CPC#or#CPM#campaigns) 728x90
468x60
• Offer#or#event
300x250
• Landing#page#(for#CPL#campaigns) 160
X
120
X
600 600
• Signed#agreement#between#the#adver,ser#and#
Engageia
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14. We*are*here*to*be*your*partner*and*look*forward*to*providing*excellent*digital*media*services.*
Hollywood | San Francisco | Calgary | Manila
e. info@engageia.com
w. www.engageia.com
Thursday, November 1, 2012