10 ish tips to make WordPress Your Friend. Lehigh Valley WordCamp 2018

1. 10-ish Tips to Make
WordPress
Your Friend
Updated for
WordCamp Lehigh Valley
2018
Kerch McConlogue @kerchmcc
WeFixBrokenWebsites.com

2. www.immoafrica.net/content/uploads/2015/02/foreign-property-ownership.jpg
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017

3. http://thesweetsetup.com/rene-ritchies-sweet-iphone-setup/
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017

4. Whoever wants to
understand much
must play much.
-Gottfried Benn
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017

5. Play here: http://poopy.life/
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017

6. The tips
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7. Tip 1: Take notes
These are my notes!
Kerch McConlogue (@kerchmcc)WordCamp Lehigh Valley 2017

8. Definitions
Host vs. Registrar
Core vs. Repository
Plugins vs. Widgets
WordPress.com vs WordPress.org
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

9. Other words you may not know
URL: Universal Resource Locator
The “street address” of a web page
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

10. The Difference
Between
a Page and a Post
Tip 2
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11. Pages tend to be more static
They do not show in archive pages
Good uses:
• Home page
• Contact page
• About us
• Products
• Services
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

12. Page Options
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13. Show archive pages by category/tag/month
Postsare arranged in chronological order
Good uses:
• News updates
• Traditional blog pieces
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

14. Posts use Categories and Tags
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15. Categories = Table of Contents
Tags = The Index
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16. What’s Coming
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17. 3. Publishing Options
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18. WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

19. WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)
4. Revisions: The life saver

20. WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

21. WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

22. Using Key Words
SEO Tips
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

23. 5. SEO Titles
• Unique title (12 words/40-70 characters)
• Friendly URL (53 characters)
• Most important words at the beginning
Friendly URL
Page title
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

24. RULE 13: Backup and
Update
img.wikinut.com/img/1nplwdse.t083vph/jpeg/0/woman-screaming.jpeg
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

25. Backups
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26. WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

27. Other options:
Updraft: https://updraftplus.com/
ManageWP: https://managewp.com/
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

28. 5a: Permalinks
Use it to send people exactly where you want
them to go.
Page title Permalink
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

29. http://teae.org/bash-2016
http://teae.org/bash/bash-2016
http://teae.org/2014/04/bash-2016
Permalink
Examples
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30. Where To Set Permalinks
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31. • At LEAST 300 words
• + 1 link/150 words
• Line length
• Use SHORT paragraphs
• Use lists
• Use BOLD words
• Social counts!
(People saying something is relevant)
6. Content
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

32. How many words did I write?
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

33. 7. About Design
• www.responsinator.com/
(there is an http and an https version)
• www.checkmycolours.com/
• www.readabilityformulas.com/free-readability-formula-tests.php
(http://bit.ly/2OJnYgT)
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

34. 8. Use HEADINGS
Not just colored text and bold
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

35. 9: Anchor text
NOT:
Download the details and registration form here
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

36. About Images
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37. Title: keys
Alt: keys
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10. Image Titles and Alt tags

38. Default: No Alignment
No Alignment
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39. Left
Float: Left
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40. Right
Float: Right
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41. Center
Align: Center
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

42. 11. Plugins
Just because you install a plugin
does not make it do anything!
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

43. www.pinballrebel.com/fortune/zultan/zultan_6.jpg
Tip 12:
When you’re lost
and confused
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

44. www.pinballrebel.com/fortune/zultan/zultan_6.jpg
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

45. Search the
codex.wordpress.org
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

46. Make a new page ..
Add content and images
Save as draft
Preview the results
See what works
14. Practice, Practice, Practice
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

47. Go ahead:
Push the buttons.
You won’t breakit!
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)

48. Thanks for coming
Kerch@WeFixBrokenWebsites.com
Twitter @kerchmcc
FaceBook.com/kerch
slideshare.net/kerch
Tweet if you liked it
Tweet if you hated it
Tweet if you have questions

49. Thanks for viewing!
Kerch M
WordCamp Lehigh Valley 2017 Kerch McConlogue (@kerchmcc)