1. Music video pitch.
Mad world – Gary Jules. Genre: indie, R n B and
folk.
Emily, kez and Steve.

2. Introduction.
• We`ve decided to do a music video that is a Hybrid of R n B and folk music
because we think we can come up with some ideas in the making of our final
product.
• We`ve decide to do a video to Gary Jules music mad world.
• The song has a aerie and sad tone and we would like this to show in our music
video in terms of the location, custom, clothing, make-up and colour of out music.
• We`ve looked at different R n B/folk ,music and they all seem to have similar
convections. They all seem to be simple and are normally not in colour. Would like
to adopt this video.
• E.g skyler grey – invisible http://www.youtube.com/watch?v=8AI0BJKeY8Q

3. Research.
• Performance/narative.
• we have researched different video`s that are of similar genre to the one we`ve decided to do. This
scouting for girls video is would be of a simlar outline to our`s. In the sence that it include`s the band
perfoming the song and actors in the narative.
• Scoutung for girls “elvis aint dead”.
H ttp://www.youtube.com/watch?v=3jpLo1A4x_g&ob=av2e
Tone and pace.
The tone/atmosphere of our music video would be quiet slow. And the tone and pace of this skyler grey video a
good depiction of how we want out video to be.
skyler grey “invisible”
http://www.youtube.com/watch?v=NVVrT_wNw_Y&ob=av2e
- we would need a filming permit ion to film in London so we`ve Brick Lane council and are waiting for a
reply. We also need a permition to film in the church , we`ve also done that and are waiting for a reply.
- - the song have been covered by various artist and a lot of videos have been made for this song, so we`ve
opted out for a different video that is in no way similar to any video made for this song. These are some
example of the videos made for this song.
- http://www.youtube.com/watch?v=hYY-a0_Bb9Y by Gary Jules.
- http://www.youtube.com/watch?v=9V0Ofsc-z5k re-make video.

4. Music video breakdown.
Video starts with band performing then cuts to busy town, with a girl walking down the
street and street and
•
• Break up – starts with a boy walking down the street, then shows a girl walking behind him
and starts hitting him, then a cutaway to a busy town and cutaway to band performing. Then
a shot that show s the guy shouting at the girl: indicating that he`s breaking up with her. It is
about why he broke up with her by cheating on her, and shows how good their relationship
was before and how it wrong – flash backs for memories. Video ends with band finishing the
song.
• The video would be a mixture of both narrative and performance. The band would do the
performance while the actors would act out the narrative. The narrative would be non linear
as it would not show the story in the order in which it happens: It first shows her hitting him
and leaving him unconscious on the street before showing them breaking up and the reason
why they broke up. We`ve chosen to do this because we want to keep the audience guessing
as the music video goes on.

5. Mood board.

6. Mise en scene.
Setting/location: we will be shooting the scene that involves the band in
a church with lighting around. Similar to the scouting for girls video:
Other settings include a busy town. And scene of the couples walking down
the street/sidwalk.
PROPS: musical instruments e.g. piano, keyboarded, guitar, microphone e t. C.
LIGHTING: the lighting in church would be artificial lighting but at the same time not
to bright while the lighting on the streets would be natural lighting.
Cast/characters: the performance aspects of the
Video include Steve's band. While the narrative
Aspect of the video would include two actors: male
And female.
Costume:There is no particular costume or dress code for this music video. The band will most
probably be in dark casual clothing, and again casual wear worn by models playing the couple.
The couple's clothing will need to change around 3 or 4 times to show change in time and to
represent a different day. We will consider the target audience, and what influences the genre
of music we are expressing. examples of the type of style and image of that genre:
Items of clothing like plaid shirts, jeans, chinos, prints and leather.

7. where do you envisage your music
been shown?
• We see our music video been shown all over the internet i.e. In YouTube
channels like Vevo, holly wood record and EMI. We see our music been
shown on MySpace and various music blogs like: Aurgasm:
http://aurgasm.us/ and “spread the good word”
http://reverendfrost.blogspot.com/ because they play music that are not
mainstream and our music is not mainstream.
• We also envisage our video been shown on TV channels like MTV
(VH1), 4MUSIC and Much music.
• Our video could be played on magic 105.4 (http://www.magic.co.uk/ )
specifically on the “mellow magic” show as they normally play songs that are
quiet slow and similar to out chosen music.

8. Audience.
• Demography. • Phycography.
• Age: 16 – 25. • we would be targeting the “reformer” and
“seceeders” group as s our music video would
• Gender/sex: female and male.
• Occupation: would include mostly student not contain any big brands, blings etc.
and semi professional workers.
The song is a hybrid of genre of folk, indie and R n B so we would be targeting a similar audience and this would show in the shots
we get. Their style of dressing would be quite modern and unusual. i.e., the model/actor in our music video would be dressed in a
contemporary style to represent out target audience. i.e. wear all back with towering heels while the guy would be dressed in
indie/folk clothing.
Our target audience would be the type of people that listen to slow paced music ( R n B/folk) like:
Jamie woon “lady luck”
( http://www.youtube.com/watch?v=EL0pTo9Z_XU&feature=relmfu )
AND radio stations like magic ( http://www.magic.co.uk/whats-on/ ) and
smooth radio ( http://www.magic.co.uk/whats-on/ ) and similar radio stations.

9. Risk Assessment.
Activity. Hazard. Control measure.
Moving props. Pulling a muscle, straining Move heavy objects one at a
back or dropping the prop. time.
Filming in the church. Cast and crew could trip over Keep the filming area clear of
wires and camera equipment small object and move
around carefully.
filming around London and High risk of getting hit by a cast and crew would watch
busy city. car. out for each other and cross
roads carefully.
filming in the streets of brick A lot of cracks on the streets,
lane. people could trip over.
filming in general. Risk of loosing some filming Count the number of
equipment. equipment before and after
filming.
Filming outside. Risk of heavy torrential rain check for the weather
or snow. forecast before filming.
Editing. Risk of getting headaches Take breaks and turns during
and eye strain. editing.

10. Story board.
• Storyboard: Kez and I will be drawing up the
story board but we will be contributing ideas
towards the storyboarding of the music video
together in detail. Kez and I will do sketches to
show the scene, setting and camera shots and
also put notes to remember for when we film
and create the video about other aspects like
lighting, and mood of the models.

11. Digipak.
• We`ve chosen to make an 8 panel dig pack. It would be dark and have the picture of the band on the
front cover. The colour would consist of black, white and red colour scheme. We would use Photoshop
and in Design to edit the CD cover.
• On the cover, the Artist’s image would take up most of the right side like the Chris brown CD cover. The
colour would consist of black, white and red, we`ve decided to do this to draw our audience`s attention
as red is a eye catching colour. Our eyes are drawn to the red clothing he is wearing; this is a good way
of drawing attention through composition. We do not tend to take much notice of the background, so it
would be dark but it as a contrast effect with the single colour used. The title is also in red, which
highlights the Artist’s name which is important. The title of the album s clearly shown underneath the
Artist’s name, which you can’t miss as your eyes are guided downwards from the red. We would put the
track list on the reverse /back page and it would very similar to the front page i.e. it would have a similar
layout and the same colours: black, white and red for contrast.
• The other pages in the digipak would have different pictures of the band in it using the same colours
and concept as the front page.

12. Website. Steve has done this is detail in another slide.

13. Project plan/timeline.

14. Copy right permition.
Waiting to be confirmed.