Proctors Digital Futures Nov 2013 pdf
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A look at the changing digital landscape and its' impact on marketing strategies. By Kevin Mason, Director of digital and strategy at Bristol based agency, Proctor + Stevenson
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Proctors Digital Futures Nov 2013 pdf
- 3. Online, we don’t just see or read about brands. We use them We share them
- 4. Source: IDC Report: ‘Extrac3ng Value from Chaos We video, click, share, tweet…
- 5. We video, click, share, tweet, socially Pass sales Source: KPCB Internet Trends 2013
- 6. We video, click, share, tweet, professionally
- 7. We video, click, share, tweet, wherever we are
- 8. Increasingly on the move Source: Gartner Global Stats 5/13
- 9. Increasingly on tablets Source: Apple
- 10. A trend we see ourselves www.client.com
- 11. In this sea of content, quality is what will set the brand apart.
- 12. ! ! However, it must be distributed frequently and widely to impact on our audiences.
- 13. ! ! Diversity of content is important for social sharing and natural search rankings! ! .
- 14. ! ! Responsive interface design is increasingly important for proliferating platforms .
- 15. ! ! Digital marketing no longer belongs in a silo. rankings. Source: Content Strategy & the Future of Marke3ng. Kris3na Halverson
- 16. ! ! These are all web assets.! ! rankings. Source: Content Strategy & the Future of Marke3ng. Kris3na Halverson
- 17. ! Content marketing strategies are vital to make sure these assets are: Distributed efficiently Visible wherever our audiences are Driven by insight Creating value
- 18. ! ! Marketing automation technology is increasingly needed to: Manage the distribution of content efficiently Track how audiences engage with the content Make marketing investor centric
- 19. ! ! Processes and technologies are increasingly needed to: Measure the effectiveness of communications Prove ROI and value to the business
- 21. ! ! Windows on the digital world will continue to proliferate
- 22. ! ! New technologies will continue to compete for our attention
- 23. ! ! If consumers adopt them, brands will follow…
- 24. ! ! However, we must never adopt technology for technology’s sake! !
- 25. ! Marketing must always be: ! Customer centric Distributed efficiently Visible wherever our audiences are Driven by insight Creating value! !
- 26. © Proctor & Stevenson Ltd 2005-2013 © Proctor + Stevenson Ltd 2005-2014 Content in any proposal or presentation and in any associated or subsequent material produced may well contain material in which intellectual property rights exist. Unless we have expressly acknowledged in writing that any intellectual property right originated with you, or have expressly in writing transferred any intellectual property right to you, then all such rights are reserved to Proctor + Stevenson Ltd. Kevin Mason Director Tel: +44 (0)117 923 2282 Mobile: +44 (0) 7974 662 614 Email: kevin@proctors.co.uk www.proctors.co.uk