Where is SEO heading? Find out why you shouldn't just optimise for search engines, think about user trends and behaviours to understand where things are really going in the future.
26. SEO is no longer about
desktop search, and it
hasn’t been for a while.
27. If you’re early to the game, you can gain a
clear advantage on competitors.
28. If you wait until everyone’s doing it,
YOU’RE TOO LATE
29. None of these search
require a website
VOICE SEARCH VR/AR
MOBILE APPS
30. Herearethekeytakeaways
01 Everything’s changing, but nothing’s changed
02 SEO in 2003 was about how to reach your
customers in the way that they are searching.
03 SEO in 2018 and beyond is exactly the same.
31. If this is where your
customers are going,
you have to be there.