Can you imagine a future with no websites? Kevin's presentation looks at how search has evolved over the last 15 years, and predicts what we may have in store over the next 15...
12. Panda: penalises thin content to improve
quality of results & market share
Penguin: similarly penalises
link buying to kill off
manipulation SEO tactics
4 PPC ad block: better mobile experience +
more clicks = increased advertiser £
Not provided organic keyword data: helps
improve privacy + makes PPC more attractive
The sweet spot achieves both
37. You have to balance with
what works today, but don’t
be left behind completely.
If you invest a small % of your
effort to experiment in future
innovations today, you’ll likely
see big rewards in the future.
Always keep learning