Discover why mobile is a critical environment for job seekers. Learn what they expect and what you can do to meet their needs.

1. MOBILE
RECRUITMENT
ENLIGHTENMENT

4. there are 6.8 billion
people on the planet
5.1 billion of them own
a cell phone,
but only 4.2 billion
own a toothbrush.

6. I’m BIG
in Japan.

8. 70% SEARCH FOR JOBS
ON MOBILE DEVICES
JOB SEEKERS ARE ALREADY
SEARCHING ON MOBILE

9. IN FACT - 31% OF GOOGLE
SEARCHES FOR THE
TERM ‘JOBS’ ARE ON
A MOBILE PHONE.

10. AND NOW GOOGLE WILL
DEMOTE SITES WITH A BAD
MOBILE EXPERIENCE

11. 84 PERCENT OF THEM!84 PERCENT OF THEM!
JOB SEEKERS WANT MOBILE
FRIENDLY CAREER SITES
JOB SEEKERS WANT MOBILE
FRIENDLY CAREER SITES

12. 72 PERCENT OF THEM!
THEY WANT CAREER
OPPORTUNITY MESSAGING TO
COME TO THEM
THEY WANT CAREER
OPPORTUNITY MESSAGING TO
COME TO THEM

13. And Yet …

14. Only 33% of Fortune 500
companies have
mobile-optimized career sites.
Just 3% offer a way to apply
from a smartphone.

15. PHOTO © NBC

16. Job
Seekers
have
NEEDS.

17. 55% want
to receive
alerts
while
mobile

18. 45% want to apply for jobs
while
mobile

19. 45% want to track their
application status
while
mobile

20. 32% would seek
advice and references
while
mobile

21. 40 percent abandon the
application process
if it isn’t mobile friendly

22. WHAT DOES
THIS MEAN?

23. THE RACE IS ON
MOST COMPANIES ARE
LOSING

24. How you can win
the mobile race
04
01
02
03
05
QUICK AND TO THE POINT: Mobile users want to get
information swiftly. Prioritize the content and activities that
mobile job seekers need most.
SIMPLE NAVIGATION: Minimize the number of links and
be ‘fat thumb’ friendly. Large, centered buttons with plenty
of room around them helps reduce accidental clicks.
EASY READING: No one wants to squint or strain to read.
Make sure your site can be read without pinching or
zooming and use contrast between the background and text
JOBS, JOBS, JOBS: Expose your opportunities in an
easy to browse, career-specific and local-friendly manner.
No one wants to scroll through 100 jobs on their phone.
STAY BRANDED: While space is limited, the small screen
still has plenty of room for branding. Mobile doesn’t have to
be generic – use it to extend your brand identity.

25. Follow me
Like
IF YOU ENJOYED THIS
PRESENTATION…
PLEASE TAKE A MOMENT TO
‘LIKE’ AND/OR ‘FOLLOW.’
THANKS!

26. kevinbhawkins.com
Integrated Marketing Strategy, SEO/SEM, Recruitment, Random
Discoveries, Pop Culture, and more

findme. socialmedia.
@kevinbhawkins
linkedin.com/in/kevinbhawkins/
WEB SITE:
http://www.kevinbhawkins.com
EMAIL :
kevin@kevinbhawkins.com

27. THIS PRESENTATION FEATURES PHOTOS BY
A NUMBER OF AMAZING PHOTOGRAPHERS –
ALL WORKS, EXCEPT WHERE NOTED, ARE
USED UNDER CREATIVE COMMONS
LICENSING. BY USING AND ATTRIBUTING
THESE IMAGES I HAVE STRIVEN TO ENSURE
NO COPYRIGHT LAWS WERE BROKEN –
BUT, HEY, IT’S THE INTERNET – SO, IF THE
OWNERS LISTED HERE DON’T OWN THE
RIGHTS TO THESE JUST LET ME KNOW. I’M
SURE WE CAN WORK IT OUT.. -KBH
Credits/Sources
SLIDE 1, YOGA, RELAXINGMUSIC, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/83905817@N08/7676579466/
SLIDE 2, IPHONE, YERAY HERNÁNDEZ, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/YERAHG/512587812/
SLIDE 3, FRUSTRATION SETS IN, PAUL FISHER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/THETORPEDODOG/458336570/
SLIDE 5, TEETH & BEARD MUSIC., MIKAEL ALTEMARK, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ALTEMARK/6086838714/
SLIDE 7, IPHONE-SCREEN-SHARING,MIKOGO, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/MIKOGO/5686936338/
SLIDE 8 + 14, SIESTA, ELIOT PHILLIPS, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/HACKADAY/431044053/
SLIDE 9, WHO'S BEEN USING MY PHONE?, CJ ISHERWOOD, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ISHERWOODCHRIS/6912080969 /
SLIDE 10, ANDROID (CM6) NOTIFICATION BAR AND GOOGLE SEARCH WIDGET ON ROOTED HTC MAGIC 32B, PAULO ORDOVEZA, FLIKR,
HTTP://WWW.FLICKR.COM/PHOTOS/BROWNPAU/5920462129/
SLIDE 11, IMG_7171, NEON TOMMY, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/NEONTOMMY/6339544438/
SLIDE 12, ICED TEA AT GEORGIA'S ED YOURDON FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/YOURDON/2675323741/
SLIDE 13, VEERTIG PIZZA'S GRAAG! DAVID VAN DER MARK, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/D_VDM/8412843216/
SLIDE 15, FAIL, AMBOO WHO?, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/AMBOO213/4020584983/
SLIDE 17, I NEED A BEER, ANDY TEMPLETON, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/ATEMPLETONPHOTO/3331269749/
SLIDE 18, TEXT MESSAGE FROM MY SON, K4DORDY,FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/8593364@N06/3218584797/
SLIDE 19, CURRICULUM VITAE, THE ITALIAN VOICE, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/DESIITALY/2304874364/
SLIDE 20, HOTEL, ANIKA BACHHUBER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/13142544@N00/3313141136/
SLIDE 21, BETTER LUCKY THAN SMART 1, FRANK PIERSON, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/FRANKPIERSON/5920353453/
SLIDE 22, LEAVING LAS VEGAS, BILL DEBEVC, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/SSHAPHOTOS/2248086190/
SLIDE 23, THOUGHT, HENADZ FRESHPHOTO.RU, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/FRESH_PHOTO/3479598520/
SLIDE 24, WIN, PLACE, SHOW, PAUL KEHRER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/PAULKEHRER/3659279740/
SLIDE 25, THE WINNER OF THE THIRD RACE, PETER LAWTHER, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/PEERLAWTHER/6533641423/
SLIDE 26, FACEBOOK LIKE, OWEN W BROWN, FLIKR, HTTP://WWW.FLICKR.COM/PHOTOS/OWENWBROWN/4857593259/
SLIDE 27, COFFEE + BEIGNETS, KEVIN HAWKINS, ALL RIGHTS RESERVED