Navigating the Cloud Presentation

Navigatingthe cloud with Jason Schultz & Udo Misch

Discussion Points ,[object Object]

Navigating the Cloud- The Landscape - Engagement Marketing/Building a Community - Developing a Web Presence - Social Networks - Email Marketing ,[object Object]

We act as consultants and form partnerships with our clients.

We are supported by a network of graphic designers, web developers, copy writers and other marketing resources.

We are technology enthusiasts, sales & marketing professionals with backgrounds in customer service. ,[object Object]

The Landscape Private is becoming public… ,[object Object]

Your Videos – YouTube has 2 billion views/day.

Your Thoughts – Twitter has 175 million users.

Your Location – Foursquare has 4 million users and growing.

Your Reputation – Yelp, Directories and Reviews

Yourself – Facebook has over 600 million users.,[object Object]

With so many users gravitating toward the web, it is highly likely your company’s first impression will be in the cloud and not in your office.,[object Object]

Marketing is no longer the blasting of a one way message, the message is a two-way conversation.

We no longer search for information, the information finds us. The key is being the source of the information your target audience is looking for.,[object Object]

Developing a Web Presence ,[object Object],- The rules of SEO are governed by search engines. The rules can and do change. (Google’s search algorithm now looks at your social media presence) - Build user friendly, well formed-websites - Cross promote your content and create back links to your site - Create a community on social media. Every comment or mention helps your site’s ranking.

Developing a Web Presence ,[object Object],- Develop a social media strategy. Do not be one of those companies that create a Facebook page or Twitter account without having a targeted audience or clear purpose. - Listen, Establish Goals and Objectives, Develop a Plan, Develop Content, Engage and Measure.

Social Networks ,[object Object]

96% of millennials have joined at least one social network.

80% of companies use social media for recruitment and 95% of those use LinkedIn.

Years to reach 50 million Users:- Radio was 38 years - TV was 13 years - Internet was 4 years - Social Media Platforms was less than 2 years

Social Networks ,[object Object],- If FB was a country, it would be the 3rd largest country in the world behind China & India. - Over 600 million active users. - 50% of users log in on any given day. - Average user has 135 friends. - On average, about 700 billion minutes per month on spent on FB by active users.

Social Networks ,[object Object],- There are over 1 billion objects that users interact with (pages, groups and events). - Average user is connected to 80 fan pages, groups and events. - More than 30 billion pieces of content (web links, news stories, blog posts, notes, photos) are shared each month on FB.

Social Networks ,[object Object],- More than 70 language translations are available on FB and over 300,000 users helped translate the site through the FB translation application. - More than 1 million developers and entrepreneurs from more than 180 countries have contributed to FB applications. - Every month 70% of FB users engage with more than 500,000 platform applications on FB.

Social Networks ,[object Object],- More than 1 million websites have integrated with FB. - More than 150 million people engage with FB on external websites every month. - There are more than 150 million active users that access FB via a mobile device. - There are more than 200 mobile service operators in 60 countries working to deploy and promote FB on their products.

Social Networks ,[object Object],- Over 100 million professionals are using LinkedIn to engage customers, colleagues and prospects. - LinkedIn is growing at roughly 1 million new users every week. That is more than one new professional joining every second. - Go to Place for professional networking!

Social Networks ,[object Object],- Providing relevant content drives engagement, not how many followers you have. - Over 150 million users. - Over 200 million unique visitors per month. - 300,000 new users each day. - Over 600 million search queries each day.

Social Networks ,[object Object],- Second largest search engine in the world! - Over 2 billion views per day. - Approximately every 5 minutes, an additional 300 plus hours of video is uploaded.

Social Networks ,[object Object],- There are over 200 million blogs in the cloud today. - 25% of search results for the world’s top 20 largest brands are links to user generated content. - 34% of bloggers post opinions about products, services and brands.

Social Networks Top 50 Social Media Platforms: ,[object Object],- Classmates - Facebook - hi5 - Friendster - LinkedIn - MyLife - Ning - Plaxo - Twitter - XING

Social Networks Top 50 Social Media Platforms: ,[object Object],- Google, Bing, Yahoo (not technically social media, however all have tools for promoting) - Blogging (Blogger, Tumblr, Xanga, Joomla, Drupal, WordPress,Typepad) - Forums (Lefora, Zoho, Drupal, Vanila, Simple Machines) - Email Marketing (Constant Contact, iContact, Exact Target,Chimp Mail) - Photo (Flickr, Picasa) - Video (Howcast, Vimeo, YouTube) - Music (iLike)

Social Networks Top 50 Social Media Platforms: ,[object Object],- Crowdstorm (Product Information) - Delicious, Digg, Reddit, Feedback (Social Bookmarking or Voting) - HootSuite, TweetDeck, Radian 6 (Managing multiple profiles) - StumbleUpon - Yelp - Foursquare

Navigating the Cloud Presentation

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